Hotjar
| File:Hotjar logo.png | |
Type of site | Web Analytics |
|---|---|
| Owner | David Darmanin |
| Website | www.hotjar.com |
| Launched | 2014 |
| Current status | Active |
Hotjar is a behavior analytics company that analyses website use, providing feedback through tools such as heatmaps,[1] session recordings, and surveys.[2] It works with web analytics tools such as Google Analytics to offer an insight into how people are navigating websites, and how their customer experience can be improved.[3] Founded in 2014, Hotjar is run completely remotely by over 100 team members across 20 countries and is used on over 500,000 sites worldwide.[4][5]
History[edit]
Founded in 2014 by Dr. David Darmanin,[6] Hotjar is a privately owned company that builds research and optimization tools for web businesses.[7] Darmanin remains the chief executive of the company and in March 2019 won the EY Malta Entrepreneur of the Year award.[8][9]
The company went through a nine-month beta program, before making Hotjar available to the public and reaching an Annual Recurring Revenue (ARR) of €8 Million by June 2017.[10] Hotjar then invested €4million into further expanding the company, which was increased by a further €13million by 2019.[11][12]
See also[edit]
References[edit]
- ↑ "User experience test tools: A privacy accident waiting to happen". The Register.
- ↑ "Hotjar launches to start a conversion optimization revolution". VentureBeat. 8 April 2015.
- ↑ Casserly, Inés (21 November 2017). "Hundreds of websites record your every keystroke without you knowing". The Next Web. Archived from the original on 1 February 2020.
- ↑ "Websites using Hotjar". BuiltWith.
- ↑ Azevedo, Mary Ann (28 January 2019). "Contentsquare Raises $60M More To Improve Digital Retail Experiences". Crunchbase News.
- ↑ Putter, Bretton. "Cracking The Code Of Remote Working: Lessons From The Future Of Work". Forbes.
- ↑ "User Experience Market Show at 18.9% CAGR to 2025". Expedition 99. 28 January 2020.
- ↑ "Hotjar's David Darmanin is EY's Malta Entrepreneur of the Year". Times of Malta.
- ↑ "New Zealand depression website exposed test results to third-party companies". Stuff (website).
- ↑ "How We're Re-investing €4 Million in 2017 to Make Hotjar Even Better". Hotjar.
- ↑ "Hotjar's 2019 Official Company Update". Hotjar.
- ↑ "Improving Your Website's UX with Analytics and Hotjar". SitePoint. 5 June 2018.
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