Hungryroot
Type of site | Private |
|---|---|
| Founded | 2015 |
| Headquarters | New York City, New York, U.S. |
| Area served | United States |
| Founder(s) | Ben McKean Franklin Becker |
| Key people | Ben McKean (CEO) |
| Industry | Retail |
| Services | Grocery Delivery |
| Website | www |
Hungryroot is an American online grocer that delivers groceries and recipes. The company was established in 2015 by Benjamin McKean and Franklin Becker in New York City, New York, U.S..[1][2] By the late 2010s, Hungryroot was delivering to most of the Contiguous United States.[3][4][5]
History[edit]
Hungryroot was founded in April 2015 by Benjamin McKean and Franklin Becker with their first offices and facility opened in Long Island City, Queens, New York.[6] The second facility was opened the same year in San Francisco, California.[6] Initially, the company distributed meal kits through retailers including Whole Foods Market and FreshDirect but later expanded its delivery options by sending customers meals in the form of weekly boxes that contained ingredients and recipes.[5][7] By 2018, the company raised over $35 million through a series of investments rounds by a number of VC funds including Lightspeed Venture Partners, Crosslink Capital and others.[3][2][8] In 2019, Hungryroot shortly opened its first retail store for demonstration purposes in Flatiron District, a New York City neighborhood of Manhattan.[9][10][11] As with other delivery-based services, "coronavirus pandemic limited restaurant dining options dand boosted online grocers such as Hungryroot as a safer alternative".[4][12][13][14][15][16] In September 2020, the company launched a national TV ad campaign.[4] In 2021, the company raised a Series C fundraising round of $40 million at a reported $750 million valuation, led by private equity company, L Catterton.[17]
Service model[edit]
The company underwent a number of structural changes during its early development. In 2017, Hungryroot founders completely shut down operations for 6 months and relaunched in September the same year in order to expand its supply chain and food manufacturing facility.[1] In fall 2019, Hungryroot repositioned again by adding products from third-party health food brands including Beyond Meat, Banza and others with a new focus on diversifying its recipes.[18][1][19]
Since then, the company's model has been a personalized grocery delivery weekly subscription, which also includes meal planning support and recipes.[20][21][22][23][24] Hungryroot delivers groceries and recipes to all of the lower 48 states.[3] Some food industry sources and critics point out that though Hungryroot is as expensive as most other food delivery companies, it occupies a specific niche of being both an online grocery store and a meal kit delivery service.[25][26][27][28]
See also[edit]
References[edit]
- ↑ 1.0 1.1 1.2 "Hungryroot Bolsters Online Grocery Store With Popular Plant-Based Brands Like Beyond Meat, Banza And More". Forbes. 3 October 2019. Retrieved 25 November 2020.
- ↑ 2.0 2.1 "Exclusive: Hungryroot Raises $7.7 Million to Make Sinful Food Healthier". Fortune.
- ↑ 3.0 3.1 3.2 "Hungryroot's Revenue Went From $1 Million A Month To Zero. Now It's Back With $22 Million In Funding". Forbes. 22 March 2018. Retrieved 24 November 2020.
- ↑ 4.0 4.1 4.2 "Online grocer Hungryroot to run national TV ads". Grocery Dive.
- ↑ 5.0 5.1 "The startup that's looking to disrupt 'convenience food' just landed a deal with Whole Foods". Business Insider. 23 May 2016. Retrieved 10 December 2020.
- ↑ 6.0 6.1 "A former Groupon exec and a Top Chef contestant just raised $2 million to turn vegetables into passable pasta". Business Insider. Retrieved 24 November 2020.
- ↑ "Hungryroot's Vegetable-Based Pastas Are Now Available On The West Coast". TechCrunch. 1 October 2015. Retrieved 10 December 2020.
- ↑ "Hungryroot raises $3.7 million for healthy eats". TechCrunch. 1 March 2016. Retrieved 10 December 2020.
- ↑ "Meal Kit Startup Hungryroot Takes Space in Flatiron". Commercial Observer.
- ↑ "DTC Healthy Food Brand Hungryroot Launches New York Pop-Up". Forbes.
- ↑ "Hungryroot, the plant-based grocery e-commerce platform, debuts first pop-up". Time Out.
- ↑ "Hungryroot Review: This Grocery Delivery Service Is Seriously Better than a Trip to the Store". Glamour.
- ↑ "Hungryroot's Delivery Service Is a Game Changer for Creating Healthy Meals Without Going to the Grocery Store". Health. com.
- ↑ "How Hungryroot Reached A $175 Million Run Rate In Under A Year". Forbes.
- ↑ "Ben McKean, Founder of Hungryroot, Hopes To Change the Way We Grocery Shop—For Good". Well +Good.
- ↑ "Best healthy meal delivery services for 2021". CNET - Health and Wellness.
- ↑ "Grocery Delivery Startup Hungryroot Boosts Value to $750 Million". Bloomerg.com. Bloomerg.com. 4 June 2021. Retrieved 4 June 2021.
- ↑ "Discovery is lost in e-commerce. How can grocers improve?". Grocery Dive. 27 Jan 2020. Retrieved 10 December 2020.
- ↑ "Hungryroot launching personalized grocery service". Supermarket News.
- ↑ "Why This Is The Only Food Subscription Service I Like". BuzzFeed.
- ↑ "Hungryroot Is the Ideal All-in-One Meal and Grocery Service". Self.
- ↑ "I Tried the Veggie-Heavy, Highly Personalized Online Grocery Service Hungryroot—Here's How It Worked Out for Me". Parade.
- ↑ "I tried Hungryroot, the healthy grocery service for those who hate cooking". Yahoo Finance Review.
- ↑ "How Hungryroot is using its algorithm to maintain sales post pandemic".
- ↑ "Hungryroot is a combination of online grocery store and meal kit delivery service for plant-based lifestyles — here's what it's like to use". Busienss Insider Review.
- ↑ "Hungryroot Is Like No Meal Kit Service You've Had Before, and That's Why It's the Best". Kitchn.
- ↑ "I Promise It's Vegan: Hungryroot, a Vegan-Friendly Grocery Service". Paste Magazine.
- ↑ "I Tried Hungryroot, the Healthy, 10-Minute Meal Kit. And it Actually Delivered". The Spoon.
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