Illuminas
| ISIN | 🆔 |
|---|---|
| Industry | Market Research |
| Founded 📆 | |
| Founder 👔 | |
| Headquarters 🏙️ | London, New York, Austin, Texas, Hong Kong, Shanghai |
Area served 🗺️ | |
Key people | John Connaughton (CEO). |
| Members | |
Number of employees | |
| Parent | Media Square plc |
| 🌐 Website | www.illuminas-global.com |
| 📇 Address | |
| 📞 telephone | |
Illuminas is a market research consultancy with offices in London, New York, Austin, Hong Kong and Shanghai.
Origin[edit]
In the UK, the company developed from the merger of two research agencies: Hauck Research in qualitative brand development and innovation, and DVL Smith Ltd in quantitative research and business strategy. In the US, Momentum Research Group of Austin Texas became part of Illuminas in 2004 and the New York office opened in 2005. Illuminas APAC started with the opening of the Hong Kong office in 2005, followed shortly after by Shanghai.
EMEA[edit]
The London Office specialises in strategic marketing research, particularly Brand strategy and positioning, Innovation, Market segmentation, Channel and pricing strategy, Advertising and communication, Category management and Campaign and promotional measures. Their sector includes financial, energy, food and drink, b2b, telecoms, child and youth, government and retail. From London they coordinate research projects across Europe, Middle East and Africa, as well as globally.
Americas[edit]
Illuminas offices in North America provide research for clients in sectors from media to luxury goods, consumer products to financial services and technology to telecoms. They provide studies encompassing North, South and Central America.
APAC[edit]
In Shanghai and Hong Kong the APAC team have a focus on Greater China as well as covering all of Asia’s major markets and Australasia via a network of fieldwork partners. Areas include: Brand Strategy, Business Strategy, Communications, Digital Economy and Shopper Behaviour. Illuminas APAC offers a particular focus on the following sectors: Financial services, Media, Telecommunications, Business Services, and FMCG.
External links[edit]
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