Japan Sake and Shochu Makers Association
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| File:Japan Sake and Shochu Makers Association Logo.png Association Logo | |
| Founded | December 1953 |
|---|---|
| Type | Nonprofit Organization |
| Registration no. | 4010405001729 |
| Location | |
Members | 1,691 (1,405 Sake Makers, 273 Shochu Makers, 13 Mirin Makers) |
Key people | Haruhiko Okura |
| Website | japansake |
The Japan Sake and Shochu Makers Association (JSS).[1]is a nonprofit organization based in Minato Ward in Tokyo, Japan. Members consist of producers (breweries and distilleries) of sake, honkaku shochu, awamori, and hon mirin throughout Japan. The association was formed in 1953, under the "Securing of Liquor Tax and on Liquor Business Associations" act in Japan. As of March 2020, it consists of 1,696 members which include 1,410 sake breweries, 273 shochu distilleries, and 13 mirin makers under 47 regional associations.[2]
History[edit]
- February 28th, 1953: Enactment of the "Securing of Liquor Tax and on Liquor Business Associations" Act[3]
- December 1953: Establishment of the Japan Sake and Shochu Makers Association.[1]
- October 1st, 1978: Enactment of October 1st as "World Sake Day."[4]
- 2016: Opening of the Japan Sake and Shochu Information Center in Minato Ward, Tokyo.
- October 1st, 2021: Opening of the KOKUSHU Digital Museum.[5]
Objective[edit]
The association ensures government revenue from liquor taxes and supports the protection and preservation of the liquor industry in Japan. It assists in the production, promotion, and distribution of sake and shochu in Japan and around the world[6].
Notable Milestones[edit]
- 1907 - The first Annual Japan Sake Awards held in collaboration with the National Research Institute of Brewing[7] (formerly Ministry of Finance brewing test laboratory). [8]
- 1990 - Introduction of a new quality labeling system categorized by production methods. “Specially designated sake” (Tokuteimeisho-shu) was introduced by National Tax Agency[9]
- June 1995 - Iki Shochu is the first liquor product in Japan to receive Geographical Indications (GIs)[10]. This label is granted by the National Tax Agency and warrants that it was produced in a certain region and meets the production and quality standards.[11]
- Early 2014 - The introduction of “Japan Sake and Shochu Makers Association Unified Mark”, a mark on sake, shochu, and awamori bottles to indicate that the product is made of the highest quality in Japan.[12]
- September 2014 - In accordance with the proactive movement of the promotion of sake and shochu through the recognition of ‘Kokushu’ (national brew), the association formed the “Committee for the Export of Sake”.[13]
- December 2015 - The Japanese government enacted a protection regulation that all sake made outside of Japan, and not made with Japanese rice is forbidden to use the words “Japanese Sake” on labels.[14]
Activities[edit]
The association holds events in order to increase the awareness and appreciation of Japanese sake and shochu in Japan and around the world.
- October 2021 - The “Japan Festival” was held at the Royal Botanical Gardens Kew in Richmond, UK. In collaboration with the Japan House London, sake was showcased during the 'Japan After Hours' event.[15]
- March 2019 - The “Japanese Sake and Shochu Tasting in Vienna” event was held in Vienna, Austria in collaboration with the Japan External Trade Organization (JETRO).[16]. The event consisted of an education seminar, followed by a shochu tasting session, and business matching in order to promote sake and shochu in Austria.
Collaborations[edit]
The association collaborates with government entities such as the Ministry of Land, Infrastructure, Transport and Tourism, Japan Tourism Agency (MLIT), and the National Tax Agency.
- 2020 - The Japanese government introduced the ‘Cool Japan’ initiative to increase the branding of Japanese culture to the world in 2013. The Cool Japan policy stretched to 2020 in which the association collaborated with government entities to promote sake brewery tourism.[17]
- April 2014 - The “Japanese Sake & Shochu Airport Campaign” was the first-ever collaboration between the government, airport corporates, and the alcohol industry in Japan.[18] The campaign was an effort to expose more foreign tourists to the culture of Japanese sake and shochu through tastings and promotion stalls at all major airports throughout Japan.
Official Publications[edit]
- History of the Sake and Shochu makers Association Part.1 (Published in 1972) 酒造組合中央会沿革史〈第1編〉
- History of the Sake and Shochu makers Association Part.2 (Published in 1972) 酒造組合中央会沿革史〈第2編〉
- History of the Sake and Shochu makers Association Part.3 (Published in 1974) 酒造組合中央会沿革史〈第3編〉
- History of the Sake and Shochu makers Association Part.4 (Published in 1980) 酒造組合中央会沿革史〈第4編〉
- Sake is the best seasoning! A surprising method of "a dash of sake" & recipe for doubling the deliciousness! (Published in 1980) 本酒は最高の調味料! 「ひと振り酒」驚きメソッド&おいしさ倍増レシピ (Author: Terumi Kibata, Editorial supervision: Japan Sake and Shochu Makers Association, Editing: Lotus8)[19]
Japan Sake and Shochu Information Center[edit]
An educational center focused on Japanese sake, shochu, and awamori opened in 2016 and is located in Nishi-Shimbashi, Minato Ward in Tokyo.[20]
Japan Sake & Shochu Academy[edit]
An official education course offered by the Japan Sake and Shochu Makers Association in collaboration with the National Tax Agency, National Research Institute of Brewing, and Brewing Society of Japan.[21][22] The course provides advanced-level knowledge and skills related to Japanese sake and shochu. Upon completing the course, students receive a certificate issued by the National Research Institute of Brewing and the Brewing Society of Japan.
See Also[edit]
References[edit]
- ↑ 1.0 1.1 "About the Japan Sake and Shochu makers Association (日本酒造組合中央会の概要)" (PDF). Ministry of Finance Japan.
- ↑ "About Us". JSS (English). Retrieved 1 April 2022.
- ↑ "Law Concerning the Preservation of Liquor Tax and Liquor Industry Associations (酒税の保全及び酒類業組合等に関する法律)". e-GOV (法令検索).
- ↑ "World Sake Day Celebrates Famous Drink From London To San Francisco To Tokyo". Forbes. Retrieved 1 April 2022.
- ↑ "KOKUSHU Digital Museum". PR TIMES(JP). Retrieved 1 April 2022.
- ↑ "Sake bookmark 2022（酒のしおり令和4年度）" (PDF). National Tax Agency JAPAN.
- ↑ "National Research Institute of Brewing".
- ↑ "The Annual Japan Sake Award". sakefan World. Retrieved 1 April 2022.
- ↑ "Outline of "Sake Manufacturing Process Quality Labeling Standards （「清酒の製法品質表示基準」の概要 ）". National Tax Agency.
- ↑ "List of Geographical Indications for Alcoholic Beverages（酒類の地理的表示一覧）". National Tax Agency.
- ↑ "What is the Geographical Indications for Liquor Products in Japan?" (PDF). National Tax Agency. Retrieved 1 April 2022.
- ↑ "JSS Unified Mark – A "Made In Japan" Designation For Sake, Shochu and Awamori". Sugoii Japan. Retrieved 1 April 2022.
- ↑ Feeding Japan: The Cultural and Political Issues of Dependency and Risk. Andreas Niehaus, Tine Walravens. 22 August 2017. ISBN 9783319505534. Retrieved 1 April 2022. Search this book on
- ↑ "酒類の地理的表示に関する表示基準を定める件". National Agency. Retrieved 1 April 2022.
- ↑ "Japan House London Sake Bar at Kew Gardens' Japan Festival". Japan House London. Retrieved 1 April 2022.
- ↑ "The Japanese Sake and Shochu Tasting in Vienna" (PDF). Japan External Trade Organization (JETRO). Retrieved 1 April 2022.
- ↑ "Alcoholic baverages produced in Japan" (PDF). Cabinet Office. Retrieved 1 April 2022.
- ↑ "Take a Sip of Japan! "Japanese Sake & Shochu campaign" Continues!". Ministry of Land, Infrastructure, Transport and Tourism (Japan Tourism Agency). Retrieved 1 April 2022.
- ↑ "国立国会図書館サーチ(JP)". National Diet Library. Retrieved 1 April 2022.
- ↑ "Japan Sake & Shochu Information Center". Japan Travel. Retrieved 1 April 2022.
- ↑ "Participation in the Japan Sake & Shochu Academy 2022". Kurashu. Retrieved 1 April 2022.
- ↑ "An amazing man who has been spreading "Japanese Sake" around the globe.DAY２". 日刊スゴい人！（An amazing man!）.
External Links[edit]
- Japan Sake and Shochu Makers Association English Website
- Japan Sake and Shochu Information Center
- KOKUSHU Digital Museum
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