Kokushu Digital Museum
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| Type | Nonprofit Organization |
|---|---|
| Field | Sake, Shochu, Awamori, and Mirin |
| Owner | Japan Sake and Shochu Makers Association |
| Website | kokushu-museum |
The Kokushu Digital Museum is an online museum project provided in the Japanese and English languages. The project was initiated by the Japan Sake and Shochu Makers Association[1] in Nishishimbashi, Tokyo Japan. The project consisted of collecting and creating a database of resources related to the history and culture of traditional Japanese drinks, kokushu (Sake, Shochu, Awamori, Mirin)..[2] The online museum had a pre-opening in July 2021 and officially announced its grand opening to full access to the public on October 1, 2021.[3]
Kokushu（國酒）[4] is the generic name for Japan's original alcoholic beverages: Sake, Shochu, Awamori, and Mirin.[5] In the past few years, the government and other related organizations have been working on policies and organizations to promote “Kokushu".The Japanese government has placed a great deal of importance on this issue.[6][7]
As stated in the "J-STAGE" materials, the “Kokushu Digital Museum" was created based on the guideline that, in order to increase awareness of sake overseas, Japanese people should be aware of the appeal of Japanese traditions and culture, recognize that sake is the embodiment of these traditions and culture, and introduce them along with the past and present of Japanese culture. [8]The website is The Japan Sake Brewers Association is promoting the use of the Web[9], and has opened the museum to the public as a digital museum.
Exhibits[edit]
The museum includes seven type of exhibits[10] with information on the historical and cultural aspects of Kokushu（sake, shochu, awamori, and mirin）.
・Ukiyo-e and Japanese Sake[11]
“Ukiyo-e"(Japan traditional woodblock print) art related to the Kokushu made from the Edo period to the Meiji period are collected and exhibited from the viewpoint of preservation of culture and tradition. Together with the comments of Yuki Hata[12] of Sakeology Center, Niigata University, we can learn how the Japanese people have walked with their "Kokushu".(61 exhibits)
・Sake and Advertisement[13]
Displays advertisements for sake from the Edo period through to the modern age such as photos of signage, woodblock prints, posters, radio ads, and television commercials.(44 exhibits)
・Media and Sake[14]
Includes examples of sake and shochu portrayal across different media such as portrayals in fiction, such as manga, video games, and television dramas, documentaries. Examples include exhibits from Rumiko Takahashi's famous manga "Mezon Ikkoku" and manga "Rurouni Kenshin," as well as the documentary Movie "Kanpai!" which follows three men of different nationalities who are fascinated by Japanese sake[15] and more.(41 exhibits)
・Traditional Production[16]
The first half of the video introduces the traditional "sake making process," while the second half features an audio presentation of sake brewing songs (sakezukuri uta). While the sake brewing songs were sung to express the feelings of the craftsmen during the sake making process, they also played a role in measuring time. The songs are unique to each region and each sake brewery, making it possible to learn about the culture of that region[17]. (59 exhibits)
・Kokushu Culture[18]
The site provides correct information about sake and shochu, as well as the culture related to national liquor, in an easy-to-understand manner through videos. This exhibit will play a role in the international promotion of “Kokushu" as a part of Japanese culture. Videos include information on the history of sake, serving customs, documentaries, and specialized educational materials[19].(59 exhibits)
・Production Regionality[20]
Includes information on the regional varieties of sake across Japan and includes Geographical Indication（GI）introduction movie, there is an aspect of making the brand value of Japanese alcoholic beverages known.[21] For example, you can learn about the history and culture of sake through the video "The Origin of Japanese Sake" produced by the Yucho Shuzo[22].(29 exhibits)
・About the Producers[23]
"Kokushu" symbolizes the Japanese climate, the patience, politeness, and delicacy of the Japanese people, and is, so to speak, "uniquely Japanese"[24].
In this exhibit, producers are interviewed about their attitude and commitment to sake brewing.(11 exhibits)
Display Method[edit]
Over 280 digital archives on the web, ranging from still images to audio, video, text, etc.The preservation and sharing of cultural and historical assets through digital archives was realized on an international platform[25]
References[edit]
- ↑ "Japan Sake and Shochu makers Association（日本酒造組合中央会 ）". Wikipedia(JP).
- ↑ "Kokushu Guide to Japanese Sake: Japanese Studies Resources Series: Online Reference Tools and Related Links". The University of Kansas. Retrieved 29 March 2022.
- ↑ "Kokushu Digital Museum Grand Opening". Japan Sake and Shochu Makers Association. Retrieved 29 March 2022.
- ↑ "清酒業界の現状と成長戦略〜「國酒」の未来～" (PDF). DEVELOPMENT BANK OF JAPAN INC: 7.
- ↑ SATO, Nobuyuki (February 13, 2018). "Enjoy Japanese Kokushu Project". J-STAGE.
- ↑ "「ＥＮＪＯＹ ＪＡＰＡＮＥＳＥ ＫＯＫＵＳＨＵ（國酒を楽しもう）」プロジェクト". Japan Cabinet Secretariat Website（内閣府）- National Strategy - Policy.
- ↑ Wada, Miyoko (18 September 2015). The Science of Sake: Traditional Techniques of Water, Rice, and Koji（日本酒の科学 水・米・麹の伝統の技） (in Japanese). Japan: Kodansha(講談社). ISBN 4062579359.CS1 maint: Unrecognized language (link) Search this book on
- ↑ "Overseas distribution of national sake（國酒の海外発信について） page 1". J-STAGE.
- ↑ "An amazing man who has been spreading "Japanese Sake" around the globe.DAY２". An amazing man !（日刊スゴい人！）.
- ↑ "KOKUSHU digital museum". KOKUSHU digital museum.
- ↑ "Ukiyo-e and Japanese Sake". KOKUSHU digital museum.
- ↑ "Yuki HATA(畑 有紀)". Japan Science and Technology Agency.
- ↑ "Sake and Advertisement". KOKUSHU digital museum.
- ↑ "Media and Sake". KOKUSHU digital museum.
- ↑ "Kampai".
- ↑ "Traditional Production". KOKUSHU digital museum.
- ↑ "Brewing and Culture - Sake Brewing Songs". J-STAGE.
- ↑ "Kokushu Culture". KOKUSHU digital museum.
- ↑ "Overseas distribution of national sake （國酒の海外発信について） page6". J-STAGE.
- ↑ "Production Regionality". KOKUSHU digital museum.
- ↑ "Challenges in Promoting Exports of Japanese Alcoholic Beverages and Policy on Response ,page11（日本産酒類の輸出促進に向けた課題及び対応方針について）" (PDF). Cabinet Office（内閣府） ,Japan.
- ↑ "The Origin of Japanese Sake". KOKUSHU digital museum.
- ↑ "About the Producers". KOKUSHU digital museum.
- ↑ "Overseas Distribution of Japanese Sake（國酒の海外発信について） page1". J-STAGE.
- ↑ "我が国が目指すデジタルアーカイブ社会の実現に向けて〜３か年総括報告書〜 by" (PDF). Jデジタルアーカイブジャパン推進委員会／実務者検討委員会. Retrieved 2 August 2021.
External Links[edit]
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