Javier Sanchez Lamelas
| Javier Sanchez Lamelas | |
|---|---|
| Born | November 22, 1962 Cantabria, Spain |
| 🏡 Residence | London, UK |
| 🎓 Alma mater | Wharton School of the University of Pennsylvania IESE Business School University of Navarra |
| 💼 Occupation | Author, speaker, marketing consultant |
Javier Sanchez Lamelas (born November 22, 1962) is a Spanish author, marketing consultant, and speaker about marketing and branding.[1]
Career[edit]
Sanchez Lamelas started his marketing career in P&G in Madrid with jobs of increasing responsibility in Athens and Brussels (P&G European Headquarters). In 1996 he moved to The Coca-Cola Company in Vienna and later on to Spain as Marketing Director for the Iberian Division. After being appointed in 2000 Marketing Director for North Europe and General Manager for the Baltic region & Sweden for three years, he moved in 2003 to Atlanta as Global Vice-president of Marketing for Coca-Cola.[2][3]
In 2007 he was named Vice-president of Marketing for Latin America and later on -in 2013- he headed the marketing of The Coca-Cola Company in Europe.[4]
His work was awarded with 24 Lions in Cannes Lions that were key to the nomination of The Coca-Cola Company as Advertiser of the Year in 2013[2] as well as the recognition by El Sol (festival) award as Advertiser of the Decade.[5] He also developed the most voted Super Bowl creative by the NFL in 2012.
In September 2016 Sanchez Lamelas authored Martketing: The Heart and the Brain of Branding,[6] a book that exposes the marketing secrets and arts learnt from his experiences at P&G and Coca-Cola and offers a framework to apply them to your own brand.[7]
Martketing: The Heart and the Brain of Branding has been nominated for the 800-CEO-READ's "Best Business Book of 2016" Business Book Awards.[8]
According to WorldCat, the book is held in libraries across Europe and the United States, including Cleveland Public Library, University of Alberta Libraries, Hanzehogeschool Groningen, National Library of Scotland and others.[9] It is also present at the libraries of University of Navarra and Pompeu Fabra University, two of the best ranked Spanish universities.[10]
Sanchez Lamelas also participated in Brand Soul, a book on how to build human brands.[11]
Javier is Founder and CEO of Top Line Marketing Consulting.[12]
Speaker[edit]
Javier is a recognized keynote speaker, having participated in Hispanic advertising awards like El Ojo de Iberoamérica, El Sol (festival) or El Dorado, and worldwide at Cannes Lions (France), dmexco digital marketing exposition and conference (Germany) and The Festival of Media 2014 (Italy).[13]
References[edit]
- ↑ Walker, Ben. "Lover's leap for King Cola". Duke Corporate Education. Retrieved 28 May 2017.
- ↑ 2.0 2.1 "Coca-Cola's Javier Sanchez Lamelas on needing emotion and innovation for storytelling". Campaign Magazine.
- ↑ Vicondoa, Marialuz. "Javier Sánchez Lamelas: "El marketing puede suponer el 100% del éxito del producto"". Diario de Navarra (in español). Retrieved 28 May 2017.
- ↑ Ghosh, Shona. "Five storytelling tips from Coca-Cola's top European marketer". PRWeek. Retrieved 28 May 2017.
- ↑ "From Sketch to Cannes: The Collaborative Journey of Coke's 'Together' Campaign". The Coca-Cola Company. Retrieved 2016-08-30.
- ↑ Simmons, Ray. "Book review of Martketing". Reader's Favorite. Retrieved 28 May 2017.
- ↑ Ghosh, Shona. "Ex-Coke European marketing chief reveals branding secrets in new book". Campaign Magazine. Retrieved 28 May 2017.
- ↑ Schleicher, Ryan. "The 2016 800-CEO-READ Business Book Awards Longlist". 800-CEO-READ. Retrieved 28 May 2017.
- ↑ WorldCat item record
- ↑ University of Navarra book record
- ↑ De Salas, Nicolás. Brandsoul: Del corazón de las personas, al alma de las marcas. LID Editorial. p. 203. Retrieved 13 November 2016. Search this book on
- ↑ Trujillo, Sandra. "'Darwinismo creativo': solo sobrevivirán las empresas que se adapten al cambio". Diário de Notícias (in español). Retrieved 28 May 2017.
- ↑ Davidi, Adam (7 May 2014). "Why marketers need an open dialogue with supporters and detractors". The Guardian. Retrieved 28 May 2017.
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