Joe's Basecamp
| Private | |
| ISIN | 🆔 |
| Genre | Fitness |
| Founded 📆 | 2014 |
| Founders 👔 | Joe Bonington |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | joesbasecamp |
| 📇 Address | |
| 📞 telephone | |
Joe's Basecamp is a health and fitness club specialising in training athletes for outdoor and adventure sports, formed by strength and conditioning coach Joe Bonington. The company operates in Brookvale, on the Northern Beaches of Sydney, Australia.[1][2] The High Pike Trading Company was formed on December 31 2013 with Joe Bonington and Henry Talbot as co-Founders and on December 1 2014 Joe's Basecamp officially became the business title, Bonington and Talbot with equal shares.[3] [4] Chris Bonington and Rupert Bonington bought a 15% share between them in 2016 and personal trainer Massimo Trevisan bought a 10% share later that year. Talbot is a silent partner and the main investor while Bonington is director and co owner of the company.[5][6]
History[edit]
The club's focus has always been on Strength and endurance training for outdoor, wilderness, endurance and adventure sports, using fitness and adventure as a conduit for personal growth and change.[7] There is an altitude chamber to simulate the effects of high altitude for the simulation of genuine climbing conditions.[8][7]
Joe’s Basecamp have a close relationship with outdoor apparel specialists The North Face[9][10][11][12][13] High profile guests at the gym include Michael Hamill[14] and Caroline Pemberton.[15]
Ethics[edit]
Joe's Basecamp are actively anti body image focused and encourage ability and performance over aesthetics. Since working with women training for bikini body challenges, where clients wanted to reduce to sub-10% body fat, Bonington realised he could use the facility to create the change in attitude needed in gyms and the fitness industry.[16] The gym's focus isn't on how athletes look but how they can use fitness and conditioning to cope in adventure[17][18] and other life goals such as bucket list fulfilment.[19] The facility intends to provide inspiration, training and opportunities for ordinary people to lead fitter, fuller and more adventurous lives.[20]
Notable Events[edit]
From 21st - 22nd September 2016 Joe’s Basecamp's Big Workout for Nepal included a 12 hour altitude chamber ascent of Everest with Stephen Bock in aid of AHF.[21][22]
On 24th September 2016 The great Everest Debate involved a panel of experts talking about the ethics and realities of climbing Everest.[23] The Panel at this event's Commercialisation of Everest debate was Pertemba, Adventure Consultants CEO Guy Cotter, the traditional mountaineer Andrew Lock, the film maker Jennifer Peedom and modern amateur mountaineer and Everest summiteer Stephen Bock.[24]
References[edit]
- ↑ "Joe's Basecamp: New Adventure Training Gym". whatsnewinfitness.com.au. Retrieved 28 March 2018.
- ↑ Bonington, Chris (2017). Ascent. Simon and Schuster. ISBN 9781471157561. Search this book on
- ↑ Industry, corporateName=Department of (1 November 2014). "ABN Lookup". ABR Business gov Australia. Retrieved 31 March 2018.
- ↑ "Massimo Trevisan". angel.co. Retrieved 31 March 2018.
- ↑ "Mountain Athletics Launches at Joes Basecamp The North Face Australia". thenorthface.com.au. Retrieved 31 March 2018.
- ↑ "Joe Bonington". Linkedin. Retrieved 28 March 2018.
- ↑ 7.0 7.1 Maguire, Mercedes. "Super gym is right on trek changing ordinary people into extraordinary athletes". Daily Telegraph. Retrieved 28 March 2018.
- ↑ Oakes-Ash, Rachael (25 June 2015). "How to get fit with altitude - at sea level". Executive Style. Retrieved 28 March 2018.
- ↑ "An Interview: Growing up the Son of Sir Chris Bonington The North Face Australia". thenorthface.com.au. Retrieved 28 March 2018.
- ↑ "The North Face Launches the Mountain Athletics Collection". Mountainwatch.com. Retrieved 28 March 2018.
- ↑ "The North Face Mountain Athletics and Training App". ANZ Snowboarding. Retrieved 28 March 2018.
- ↑ "Bonington Sydney Event Sydney NSW, Australia Sir Chris Bonington". NSW, Australia Sir Chris Bonington. Retrieved 28 March 2018.
- ↑ "An Interview: Growing up the Son of Sir Chris Bonington The North Face Australia". thenorthface.com.au. Retrieved 28 March 2018.
- ↑ "Mike Hamill Denali". youtube. 3 July 2017. Retrieved 28 March 2018.
- ↑ "Caroline Pemberton". web.facebook.com. Retrieved 28 March 2018.
- ↑ "My Body Moves". 1 December 2017. Retrieved 28 March 2018.
- ↑ "Joes Basecamp: Mountains Not Mirrors The North Face Australia". thenorthface.com.au. Retrieved 28 March 2018.
- ↑ "» The North Face Mountain Athletics: Training for More Than a Game". www.paddypallin.com.au. Retrieved 28 March 2018.
- ↑ "Meet the man who will get you fit enough to survive your bucket list". Mail Online. Retrieved 31 March 2018.
- ↑ "Joe's Basecamp: New Adventure Training Gym". whatsnewinfitness.com.au. Retrieved 31 March 2018.
- ↑ "Everest mountaineer and Ray White agent workout for a cause". Ray White. 29 April 2015. Retrieved 28 March 2018.
- ↑ Dengate, Cayla; Cross, Julie (May 6, 2015). "Adventure traveller Lyn Taylor's plea for Nepal as mountaineer Stephen Bock aims to raise $20,000". Retrieved 28 March 2018.
- ↑ "Great Everest Debate to be hosted by Joe Bonington". Wild. 19 August 2016. Retrieved 28 March 2018.
- ↑ "The Everest Base Camp summit meeting: an eyewitness account". Mark Horrell. 29 May 2014. Retrieved 28 March 2018.
See also[edit]
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