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MoEngage

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MoEngage
Moengage logo.png
ISIN🆔
IndustryMarketing software
Founded 📆2014; 7 years ago (2014)
Founder 👔
  • Raviteja Dodda
  • Yashwanth Kumar
Headquarters 🏙️San Francisco, California, United States
Area served 🗺️
Worldwide
Key people
Raviteja Dodda (CEO) Yashwanth Kumar (CTO)
Members
Number of employees
🌐 Websitewww.moengage.com
📇 Address
📞 telephone

MoEngage is a customer engagement platform, headquartered in San Francisco, California, United States with offices in Bengaluru, Jakarta, London, and Berlin, founded in 2014.[1]

History[edit]

The company was founded in 2014 by IIT Kharagpur alumnus, Raviteja Dodda and Yashwanth Kumar.[2]

The company raised $9 million in a Series B funding round led by Matrix Partners and Ventureast in December 2018.[3] It also received an undisclosed amount of funding from Facebook's Anand Chandrasekaran.[4]

In September 2015, MoEngage had secured $4.25 million in Series A funding led by Helion Venture Partners with participation from Exfinity, Snapdeal's co-founders Kunal Bahl and Rohit Bansal and Taxi4Sure's founder Raghunandan G.[5] Earlier, the company had received seed funding from Helion Venture Partners in 2014. So far, MoEngage has raised $15.8 million over three funding rounds.[3]

On 11 February 2020, MoEngage announced a Series C funding of $25 million for its "mobile-first customer engagement platform". This was led by Eight Roads Ventures; F-Prime Capital, Matrix Partners, and Ventureast also participated in this round.[6]

Products[edit]

MoEngage launched a product called NATIV in March 2016 to "help create personalized in-app experiences in minutes".[7] MoEngage also launched Smart Triggers, a mechanism for delivering one-to-one personalized push notifications.[8]

In August 2016, MoEngage launched its 'Web Marketing Suite' to solve the attention problem[clarification needed] and increase engagement[clarification needed]. It also includes email, web push, and in-app messaging.[8]

In January 2018, the company launched a new product called Dynamic Product Messaging (DPM), that sends personalized product recommendations across channels based on user behavior.[9]

Funding[edit]

In 2020, the company secured its Series C round of funding of $25 million from investors including F-Prime Capital, Matrix Partners India and Ventureast.[10]

Recognition[edit]

  • MoEngage was listed in the NASSCOM's top 10 hottest start-ups in 2015.[11]
  • In 2017, MoEngage was recognized by Gartner as a 'Cool Vendor' in retail merchandising and marketing.[12][13]
  • In 2018 and 2019, the company was recognized by Gartner in their Magic Quadrant for Mobile Marketing Platforms.[14][1][15]
  • The founder & CEO of MoEngage was selected by BW Businessworld for its second edition of 40 Under 40 in 2018.[16]
  • The co-founder & CEO Raviteja Dodda was listed in 30 Under 30 Asia by Forbes.[17]

References[edit]

  1. 1.0 1.1 "MoEngage South-East Asia's fastest growing marketing automation platform". Deccan Chronicle. August 14, 2018.
  2. Banerjee, Avishek (October 15, 2018). "Enabling The Digital Makeover". BusinessWorld.
  3. 3.0 3.1 Ahuja, Aakanksha (December 4, 2018). "MoEngage raises $9 million funding from Matrix Partners, others". Livemint.
  4. Sangani, Priyanka (December 14, 2016). "MoEngage secures funding from Anand Chandrasekaran". The Economic Times.
  5. Shu, Catherine (September 14, 2015). "MoEngage Raises $4.25M Series A To Grow In The U.S." TechCrunch.
  6. "MoEngage lands $25M for its mobile-first customer engagement platform". TechCrunch. Retrieved 2020-02-12.
  7. Cifuentes, Jon (March 16, 2016). "MoEngage launches NATIV to help app marketers bypass engineering and boost engagement". VentureBeat.
  8. 8.0 8.1 Rogers, Stewart (August 19, 2016). "MoEngage comes of age with the launch of a full web and app marketing suite". VentureBeat.
  9. "MoEngage launches its first Dynamic Product Messaging Service". Deccan Chronicle. January 29, 2018.
  10. "MoEngage lands $25M for its mobile-first customer engagement platform". TechCrunch.
  11. Srivastava, Moulishree (October 13, 2015). "Nasscom's top 10 hottest start-ups". Livemint.
  12. "Marketing Automation Platform MoEngage Grows 200% in FY18; Targets $25M ARR By 2020". BusinessWorld. September 20, 2018.
  13. Hetu, Robert (May 4, 2017). "Gartner's Cool Vendors in Retail Merchandising and Marketing". Gartner.com.
  14. Yeager, Bryan; McGuire, Mike; Golvin, Charles (July 12, 2018). "Magic Quadrant for Mobile Marketing Platforms". Gartner.com.
  15. "Magic Quadrant for Mobile Marketing Platforms". Gartner.com. July 15, 2019.
  16. Sangwan, Sujata (September 28, 2018). "Meet 40 Young Business Leaders Selected by BW Businessworld for Its 2nd Edition of 40 Under 40 Awards and Summit". BusinessWorld.
  17. "Meet The 30 Under 30: Enterprise Technology". Forbes.


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