Joe Hattab
| Joe Hattab | |
|---|---|
| Native name | جو حطاب |
| Born | Jehad Hattab March 18, 1990 Jordan |
| 🏡 Residence | Dubai, United Arab Emirates |
| 💼 Occupation |
|
| 📆 Years active | 2016–present |
| 🌐 Website | jhattab |
Jehad "Joe" Hattab (Script error: The function "langx" does not exist.; born March 18, 1990) is a Jordanian documentary filmmaker, YouTuber, and content creator. Born in Jordan, raised in Saudi Arabia, and based in Dubai, Hattab is widely recognized as the Arab world's leading YouTube documentary filmmaker.[1]
As of 2026, Hattab's YouTube channel has accumulated over 19.8 million subscribers and 2.6 billion total views, with a combined social media following exceeding 44 million across YouTube, Facebook, Instagram, TikTok, Snapchat, and X (formerly Twitter). He has traveled to more than 80 countries across six continents, producing over 556 documentary-style videos.
Early life and background
Jehad Hattab was born on March 18, 1990, in Jordan and grew up in Saudi Arabia. He has three sisters and two brothers.[2] He pursued a career as an accountant in Saudi Arabia before deciding to leave his corporate job in 2016 to pursue filmmaking and travel content creation full-time. He departed with approximately $15,000 in savings and a one-way ticket to Asia.[1]
Content
Hattab's channel focuses on cinematic travel documentaries, cultural storytelling, and explorations of remote communities worldwide.[2] His main, Arabic-language channel have been primarily dubbed into English, Bangla, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Telugu, Thai, Turkish, Urdu, and Vietnamese. In selected popular videos, dubbing is also available in Chinese (both in simplified and traditional formats), Filipino, and Malayalam. However, since October 2025, he has used English as his main language for uploading videos.
Personal life
Hattab met his wife Sophie in Taiwan in 2016 while traveling. They married in 2020.[2]
Career
While in Saudi Arabia, Hattab created his YouTube channel in 2012 but only began creating content four years later as a backpacker, when he filmed travel vlogs from hostels in Malaysia, the Philippines, and Singapore. His early videos were produced in Arabic, aiming to fill what he identified as a gap in high-quality, cinematic Arabic-language content about the world.[1] He reportedly spends up to 200 days per year traveling for his documentary work.[1] Over time, Hattab's content evolved from personal travel vlogs into full-scale documentary productions. His work covers a wide range of subjects including conflict zones, remote indigenous communities, extreme environments, as well as cultural explorations,[1] and his documentary style is characterized by cinematic production quality, immersive first-person narration in Arabic, with an emphasis on empathy and cultural understanding.
As of May 2026, Hattab has documented travels to more than 80 countries across Africa, the Americas, Asia, Europe, and the Pacific. Not only that, two of his videos reached 50 million views, which are documentaries about the maximum-security CECOT prison in El Salvador and drug trafficking in America. Another of his notable videos include "The Giants of Egypt" which have attracted more than 45 million views, China's innovation in robots and AI, and the isolated Waorani tribe in the Amazon Rainforest. He has also uploaded another notable video documentary about the Bangladeshi shipbreakers which was uploaded on October 23, 2021.
His tagline, "نحكي قصص العالم" (We tell the world's stories), reflects his mission to bring global stories to Arabic-speaking audiences.[2] In an interview with Esquire Middle East, Hattab stated: "The audience always appreciates it when you go that one extra mile in the video."[1]
Social media presence
Hattab maintains an active presence across multiple social media platforms. As of 2026, his following includes approximately:
| Platform | Followers | Handle |
|---|---|---|
| YouTube | 19.8 million | @JoeHattab |
| 12 million | @joe.hattab.vlogs | |
| 6.7 million | @joe_hattab | |
| TikTok | 5.5 million | @joehattab |
| Snapchat | 800,000 | @joe_hattab |
| X | 250,000 | @joe_hattab |
His YouTube channel alone has surpassed 2.6 billion total views across 556 published videos.
Brand partnerships
Hattab has collaborated with a range of international and regional brands, including Honor, BYD, Riyadh Season, Saudi Tourism Authority, Oman Tourism, Kia, Misk Foundation, ADNOC, Epidemic Sound, and Turkish Airlines, among others. He has also partnered with Emirates, Sony, and Fortnite.[1]
References
External links
- Video on YouTube
- Official website
- Joe Hattab on Instagram
- Joe Hattab on TikTok
Category:1990 births
Category:Living people
Category:Jordanian YouTubers
Category:Jordanian film directors
Category:People from Dubai
Category:YouTube channels launched in 2016
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