Josefinas
Josefinas is a Portuguese handmade flat shoes brand owned by three women, with a store in New York City. The brand’s mission is to empower women around the world through the use of flat shoes, and to make the world better by doing business mainly with companies owned by women. The brand offers a full line of flat shoes, with a foundation in ballet flats. It was launched online in 2014.
Background
Co-founders Filipa Julio, Maria Cunha, and Sofia Oliveira launched Josefinas online in 2014. The company started by making ballet flats, since one of the founders was a former ballerina and an architect. A year before the launch, the founders started working with master shoemakers from São João da Madeira in Portugal, to build a perfect pair of pink ballet flats. When they had the first pink pair, they chose six more colors, and launched them at an event organized by Maria Guedes, a famous Portuguese blogger. The demand for the ballet flats was so high and generated such a buzz that the brand had to rush the launch of the website, selling more than 200 pairs on the launch day. Josefinas’ brand has been built organically, with a strong female fanbase, including the famous feminist Gloria Steinem. Josefinas counts Chiara Ferragni, Leandra Medine, Jessica Biel, Sara Sampaio, Meghan Markle, Olivia Culpo, and Olivia Palermo as fans of the brand.
Products
Josefinas is named after Filipa’s grandmother and offers a versatile collection of essential flat shoes including sneakers and a bag. The line evolves constantly year-round, with bi-weekly product launches and no official ‘seasons’. The brand takes a feminine, fun and cute approach to design. All of Josefinas’ production is done in Portugal, all by hand, based on the savoir-faire of several shoe makers and seamstresses.
Stores
Since launching their brand-owned website josefinas.com, Josefinas has expanded into a New York City store. The brand is also carried in select Level Shoes and on Antonia Italian store.
References
- British Airways on Josefinas Store
- How These Flats Are a Feminist Statement By Footwear News
- Inside The First U.S. Josefinas Store by Footwear News
- Josefinas shoes support women survivors of war - Women for Women International
Josefinas (shoe brand)
This article "Josefinas" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Josefinas. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
