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Mufti (brand)

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Mufti
IndustryClothing, Fashion
Founded1998; 21 years ago (1998) in Mumbai, Maharashtra, India
FounderKamal Khushlani
Headquarters,
ProductsClothing
ParentCredo Brands Marketing Pvt. Ltd.
Websitewww.muftijeans.in

Mufti is an Indian menswear brand based in Mumbai, India. It was founded in 1998. The company has more than 1,400 multi brand outlets and 120 large format stores, as of 2017.[1][2] It manufactures shirts, jeans, t-shirts, sweatshirts, sweaters, jackets and competes with brands like Levi's, Lee, Wrangler, Spykar, USPA and United Colors of Benetton.[3][4]

History[edit | edit source]

Mufti was founded in 1998 by Kamal Khushlani.[5] The company is owned by Credo Brands Marketing Pvt Ltd.[3][6]

Bennett, Coleman & Co. Ltd. and some of the founder's friends own 35% stake of the company, which was valued at 600 crore (US$83 million) in 2014.[5][4]

Kartik Aaryan was appointed as a brand ambassador of the company in July 2018.[7]

Mufti won the 2019 Retailer of the Year award in the fashion and lifestyle category at Global Awards for Retail Excellence.[8]

See also[edit | edit source]


Others articles of the Topic Fashion : Carola Remer, Nina Cuso, Mathias le Fèvre, Vratim (brand), Lana Austin, Going commando, Sarashi
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References[edit | edit source]

  1. Sinha, Partha; Kurian, Boby (May 26, 2017). "Valued at Rs 750 crore - ChrysCapital set to buy Mufti in Rs 500 crore deal". The Times of India.
  2. "Mufti's Goals: To be a global brand with Indian roots". FashionUnited. May 23, 2012.
  3. 3.0 3.1 Law, Abhishek (November 8, 2018). "Denim and casual-wear brand Mufti plans to ramp up its product portfolio". Business Line.
  4. 4.0 4.1 Roy, Debjyoti (September 26, 2016). "Mufti brand's promoter eyes stake sale, hires I-banker". VCCircle.
  5. 5.0 5.1 Balakrishnan, Reghu (September 26, 2016). "Kamal Khushlani in talks to sell Mufti denim brand". Livemint.
  6. Chaudhary, Deepti; Agarwal, Sapna (March 5, 2014). "Carlyle to invest up to `250 crore in Mufti". Livemint.
  7. "Kartik Aaryan becomes brand ambassador of 'Mufti'". United News of India. July 4, 2018.
  8. "MUFTI bags 'Retailer of the Year' award at Global Awards for Retail Excellence". indiantelevision.com. February 15, 2019.

Further reading[edit | edit source]

External links[edit | edit source]

Category:Clothing brands Category:Indian brands Category:Clothing retailers of India Category:1998 establishments in India Category:Indian companies established in 1998


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