Kaiser Rafiq
| Kaiser Rafiq | |
|---|---|
| Born | Mian Channu, Punjab, Pakistan |
| 🏳️ Nationality | Pakistani |
| 💼 Occupation | Media entrepreneur |
| 🏢 Organization | Discover Pakistan TV |
| Known for | Founder and CEO of Discover Pakistan TV; introducing AI-driven television innovations |
| Title | Chief Executive Officer |
Kaiser Rafiq (Script error: The function "langx" does not exist.) is a Pakistani media entrepreneur and the founder / chief executive officer [1] Discover Pakistan TV,[2] a Lahore-based satellite channel focused on tourism & infotainment programming. The channel launched in March 2021.[3] [4]
Career
Kaiser Rafiq founded Discover Pakistan TV Pakistan's first tourism TV channel. In a 2021 interview with Aurora (Dawn Media Group), he described the channel’s mission, funding model, and programming strategy.[5] The channel received attention from local media and regulators in 2021. In July that year, the chairman of Pakistan Electronic Media Regulatory Authority (PEMRA) visited Discover Pakistan’s head office in Lahore.[6]
In 2011, Rafiq, while serving as Managing Director of the Royal Emirates Group, announced the group’s agreement to acquire Spanish La Liga club Getafe CF. The reported value of the deal ranged between €70 million and €90 million, and it was covered by international media outlets including Sky Sports, Reuters, the BBC, and The Guardian. Reports the following year indicated that the agreement had expired.[7][8][9][10][11]
AI Initiatives
In June 2023, Rafiq launched an AI-powered talk show on Discover Pakistan TV, described in media coverage as the first of its kind in Pakistan, in which he appeared through a lifelike AI-generated avatar serving as the host with four other AI generated guests.[12] [13] [14] [15] [16] [17] Rafiq followed this with the launch of what he described as the fully AI-powered English news channel in August 2025.[18] [19] [20][21]
Other Ventures
He has been elected as a board director for Pakistan Broadcasters Association. He is also member of accreditation committee of PBA.[22] [23] [24]
See also
- Discover Pakistan TV
- Pakistan Broadcasters Association
References
- ↑ https://www.nation.com.pk/20-Jul-2021/pemra-chairman-visits-discover-pakistan-channel
- ↑ Aurora, Dawn (24 June 2021). "PEMRA chairman visits Discover Pakistan TV". Dawn Aurora. Retrieved 28 August 2025.
- ↑ ARY News (25 August 2025). "Pakistan launches world's first AI-powered English news channel". ARY News. Retrieved 28 August 2025.[permanent dead link]
- ↑ ProPakistani (19 June 2023). "Pakistan's First AI TV Anchor Launched". ProPakistani. Retrieved 28 August 2025.
- ↑ https://aurora.dawn.com/news/1144303/we-launched-discover-pakistan-to-boost-tourism-and-change-the-perception-of-the-country-globally
- ↑ https://www.nation.com.pk/20-Jul-2021/pemra-chairman-visits-discover-pakistan-channel
- ↑ "Getafe deal complete". Sky Sports. 1 April 2011. Retrieved 26 September 2025.
- ↑ "Getafe bought for up to 90 million euros, say owners". Reuters. 1 April 2011. Retrieved 26 September 2025.
- ↑ "Spain's Getafe football club sold to Dubai investors". BBC News. 21 April 2011. Retrieved 26 September 2025.
- ↑ "Getafe sold to Royal Emirates Group". The Guardian. 24 April 2011. Retrieved 26 September 2025.
- ↑ "Dubai Sheikh's deal to buy Spanish team Getafe may expire". Bloomberg. 20 April 2012. Retrieved 26 September 2025.
- ↑ "The Future Unleashed: Pakistan Launches World's First AI TV Talk Show". 23 July 2023.
- ↑ "AI Talk: Pakistan Unveils World's First AI TV Talk Show Redefining Entertainment and Innovation". 25 July 2023.
- ↑ "Pakistan Launches the World's First Ever AI Talk Show!". 20 July 2023.
- ↑ "Historic as Pakistan unveils world's first Artificial Intelligence TV talk show". 21 July 2023.
- ↑ "Pakistan's 'First AI Talk Show: Will AI anchors replace humans in the future? - BBC URDU". YouTube. 6 August 2023.
- ↑ https://revistas.unav.edu/index.php/communication-and-society/article/download/50300/41197/150477
- ↑ "Discover Pakistan to Launch Worlds First Fully AI-driven News Channel on Independence Day".
- ↑ "Discover Pakistan unveils World's First AI-Powered English News Channel". 13 August 2025.
- ↑ "Pakistan launches world's first fully AI-powered English news channel".
- ↑ "Broadcasting industry redefined: Discover Pakistan launches world's first AI news channel".
- ↑ "Committee – PBA (Pakistan Broadcasters Association)".
- ↑ https://pba.org.pk/board-of-directors/
- ↑ https://www.dawn.com/news/1869035
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