Kale
| Private | |
| ISIN | 🆔 |
| Industry | Influencer marketing |
| Founded 📆 | 2021 |
| Founders 👔 | Isha Patel Luis Molina |
Area served 🗺️ | |
Key people | Isha Patel (CEO) Luis Molina (CTO) |
| Products 📟 | Kale mobile app |
| Members | |
Number of employees | |
| 🌐 Website | kalecard |
| 📇 Address | |
| 📞 telephone | |
Kale is a mobile application that pays users to create user-generated content about consumer brands on social media. The company targets users with small followings rather than established influencers.[1]
History
Founding
Kale was founded in 2021 by Isha Patel and Luis Molina, who previously worked at LinkedIn.[2] The mobile application launched in October 2022.[1]
Funding
Kale raised $3.75 million in seed funding in 2022, led by Forerunner Ventures with participation from Pear VC.[2]
Product
Users browse brands on the app, create videos about products they have purchased, and receive payments within 24 to 48 hours based on engagement metrics.[1] Users must purchase products themselves before posting content.[1]
See also
References
- ↑ 1.0 1.1 1.2 1.3 "Software startup Kale looks to stand out in the creator space by turning everyday shoppers into brand ambassadors". Modern Retail. 2023-06-01. Retrieved 2026-01-08.
- ↑ 2.0 2.1 "Kale, a Startup That Makes Influencers Out of Customers, Raises Funding from Forerunner". The Information. 2022. Retrieved 2026-01-08.
External links
This article "Kale (app)" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Kale (app). Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
