Lead Forensics
| Private | |
| ISIN | 🆔 |
| Industry | Lead Generation |
| Founded 📆 | 2009 |
| Founder 👔 | |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
Key people | Paul Thomas Henry Braithwaite |
| Products 📟 | Website Analytics |
| Members | |
Number of employees | 250 |
| 🌐 Website | www.leadforensics.com |
| 📇 Address | |
| 📞 telephone | |
Lead Forensics is a cloud computing company headquartered in the United Kingdom, with offices also located in the United States. The product is a website intelligence and lead generation tool, used to track anonymous visitors to a website, also called Lead Forensics.
The system uses the IP address of website visitors to identify the company they work for and provides further insight based upon that information.
The information provided is regularly used for website optimization, social media marketing, content marketing purposes and also as a form of lead generation.
History[edit]
The company was founded in 2009 by Paul Thomas and Henry Braithwaite as a company specializing in software as a service (SaaS) for the B2B market, with headquarters located in Portsmouth, United Kingdom. The company introduced the Lead Forensics software in beta in January 2009 and officially launched it in June 2009.
Since 2010, Lead Forensics has received The Sunday Times' Best Small Companies to Work for award in 3 consecutive years. In 2010, 2011 and 2012 the company was part of the top 100 companies to work for in the UK. They have also received recognition from blogs and reviews about the service they provide.[1]
In 2011, the company featured on the website SchoolforStartups.co.uk, which discussed how companies can benefit from turning website views into genuine leads.[2] Lead Forensics featured in Forbes as part of a feature on unmasking Anonymous web visitors in 2013.[3]
In April 2013, Lead Forensics opened its office in Atlanta, Georgia, United States. David Jackson, CEO of Clicktools, joined the Board of Directors in August 2013.[4]
In 2014, the company were nominated for the Best Business Awards in the UK.[5]
Software and services[edit]
Lead Forensics is a software as a service (SaaS) product for B2B marketers also called Lead Forensics. It provides information on a website’s anonymous visitors in ways that support businesses in their email marketing, social media marketing, content marketing and lead generation initiatives.[6]
The software provides this information in real-time via a unique portal and customers can create a number of triggered reports within the tool to enable them to use the data most effectively. MarketMakers.co.uk reviewed the offering and stated that only 2% of B2B web visitors will result in an enquiry.[6] According to the review, Lead Forensics identifies the remaining unknown visitors to your website that don't make contact and provides detailed information about those businesses.[6] The software doesn't only show the visitor path, but also the source of entering the website and time spent on each webpage.[6] It enables clients to prioritize visitors based upon their visitor engagement level.[7]
Whilst the data is commonly used for lead generation, it can also give content marketers an idea of which pages of their website were viewed the most and also the most effective in converting leads.[6] In Smashing magazine, Lead Forensics was mentioned as a way help the web developer better understand what existing users wanted and needed from any given website.[8] B2B Marketing reviewed the Lead Forensics software in 2013 and commented that the software was an ideal platform for businesses that want reveal as much information as possible about the invisible visitors to their websites in order to keep their sales teams fed with potential leads.[9]
Lead Forensics has integration features for Salesforce.com, Infusionsoft, SugarCRM, Microsoft Dynamics CRM and others.[10]
Technology[edit]
Customers of Lead Forensics add a unique Javascript code onto their website, which allows the Lead Forensics software to track visitor information from each page. The customer portal is written in C#.[7]
The information is gathered from the website visitors IP address and information linked to that given IP Address. Data gathered from the visitor includes the path they took throughout the website and also lead generation information.[7]
Data & Privacy[edit]
It was commented that the data gathered complies with the Data Protection Act, as the software reveals their identity by company name and also allows you to view their website address, location and telephone number, without giving any personal data.[11]
The software also produces a company SIC code, the level of turnover generated and information on their website visit.[11]
References[edit]
- ↑ Scribner, Craig. "Analytics: The Short Game vs. the Long Con". Tracking First.
- ↑ "Lead Forensics: Converting Clicks to Leads 24/7". School for Startups. 9 March 2011.
- ↑ Tanner, Adam. "Here are Some Companies Who Unmask Anonymous Web Visitors (And Why They Do It)". Forbes.
- ↑ "Lead Forensics opens a new office in Atlanta, Georgia". Lead Forensics.
- ↑ "Awards for the Private and Public Sectors". Best Business Awards.
- ↑ 6.0 6.1 6.2 6.3 6.4 "Lead Forensics - Innovative lead generation software". MarketMakers.
- ↑ 7.0 7.1 7.2 "Doug Richard talks about the benefits of Lead Forensics". Launch Point.
- ↑ Hargrave, Sean. "Are you shopping comfortably?". Marketing Week.
- ↑ Howell, David. "TECH REVIEW: Lead Forensics". B2B Marketing Magazine.
- ↑ "Partners". Lead Forensics.
- ↑ 11.0 11.1 "How To Drive B2B Leads With Lead Forensics". Make Money in Life.
This article "Lead Forensics" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
