Online marketing platform

Online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS).

Software market

Ebay and Amazon are used as online marketing and logistics management platforms.

On Facebook, Twitter, YouTube, Pinterest, LinkedIn, and other Social Media, retail online marketing is also used.

Online business marketing platforms such as Marketo, Aprimo, MarketBright and Pardot have been bought by major IT companies (Eloqua-Oracle, Neolane-Adobe and Unica-IBM).

See also

• E-commerce
• Marketing automation
• Database marketing
• Proximity marketing
• Marketing resource management
• Inbound marketing automation
• Comparison of free software e-commerce web application frameworks

References

This article "Online marketing platform" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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