Online marketing platform
It has been suggested that this article be merged into Online advertising. (Discuss) Proposed since December 2014. |
Online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS).
Software market[edit]
Ebay and Amazon are used as online marketing and logistics management platforms.
On Facebook, Twitter, YouTube, Pinterest, LinkedIn, and other Social Media, retail online marketing is also used.
Online business marketing platforms such as Marketo, Aprimo, MarketBright and Pardot have been bought by major IT companies (Eloqua-Oracle, Neolane-Adobe and Unica-IBM).
See also[edit]
- E-commerce
- Marketing automation
- Database marketing
- Proximity marketing
- Marketing resource management
- Inbound marketing automation
- Comparison of free software e-commerce web application frameworks
References[edit]
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