Lifestyle Asia
| File:Lifestyle Asia Logo.png | |
Type of site | Lifestyle News |
|---|---|
| Owner | BurdaLuxury |
| Website | lifestyleasia |
| Commercial | Yes |
| Launched | 2006 |
| Current status | Online |
Lifestyle Asia is a digital news platform owned by BurdaLuxury, a subsidiary of German media conglomerate Hubert Burda Media. It was launched in Hong Kong by Swedish entrepreneurs Richard Nilsson, Christopher Lindvall and Sebastian Svensson in 2006.[1][2]
Centred on luxury lifestyle, the website covers topics such as fashion, dining, travel, living, beauty, culture, and motoring.[3] It has editorial teams in Bangkok, Hong Kong, India, Kuala Lumpur and Singapore.
History[edit]
Richard Nilsson, Christopher Lindvall, and Sebastian Svensson founded Lifestyle Asia in Hong Kong in July 2006. Targeted at English-speaking readers, the website was presented as a luxury city guide focusing on fashion, travel, dining, and nightlife.[1]
As the brand expanded over the years, dedicated teams were set up in Singapore (2008), Bangkok (2009), Kuala Lumpur (2012), and India (2018), with local editions established for each of those territories.[4][5] The latter has two offices based in New Delhi and Mumbai.[6]
Lifestyle Asia was acquired in January 2017 by BurdaLuxury, formerly known as Burda International Asia,[7] a subsidiary of Hubert Burda Media.[8][9]
Content[edit]
Lifestyle Asia focuses on luxury lifestyle in Asia and around the world, spanning fashion, dining, travel, culture, watches, jewellery, wellness, beauty, grooming, living, motoring, and technology. Its content is geared towards affluent readers aged 25 to 45, and is produced by in-house editorial teams.[3]
The website's content comprises mostly original editorial pieces, though native content is also published. Stories range from lifestyle news and long form articles to dining reviews, personality interviews, and fashion lookbooks.[citation needed] Redesigned several times over the years,[10][11][12][13][better source needed] the current interface features a multi-story homepage slider, visually-driven category dropdown menus, and multiple recirculation points, including a Most Popular sidebar updated in real-time according to content analytics. New features include the Directory, a guide to trendy local dining and shopping spots, and City Guides, a curated category-focused compilation of Directory listings for easy navigation.
In July 2020, Lifestyle Asia launched LSA Curates, a site-wide travel partnership offering unique lifestyle experiences exclusive to its readers.
Accolades[edit]
Lifestyle Asia has won multiple awards including a Silver award at 2017 TECH Design Awards,[14] and Digital Media Product of the Year at Magazine Publishers Association of Singapore (MPAS) in 2011 and 2012.[15] It also topped the Lifestyle category on Marketing Interactive’s Digital Media of the Year list in 2016, and placed second in 2014 and 2017.[16][17][18]
References[edit]
- ↑ 1.0 1.1 "The Lifestyle Asia journey: ten years and still evolving – ScandAsia". scandasia.com. 30 September 2016. Retrieved 2019-01-15.
- ↑ "Pioneering Digital Luxury Publishing in Asia With Richard Nilsson". Luxe Digital. 2019-04-01. Retrieved 2019-05-24.
- ↑ 3.0 3.1 "About - Lifestyle Asia HK". Lifestyle Asia. Retrieved 2020-07-14.
- ↑ Chakrabarti, Priyanka (2018-12-14). "Welcome To India, Lifestyle Asia: India's Only Digital Platform Devoted To Luxury". Travel + Leisure India. Retrieved 2020-08-07.
- ↑ "Lifestyle Asia announce their India edition with über cool experiential launch". Everything Experiential. Retrieved 2020-08-07.
- ↑ "Burda Media brings luxury platform lifestyleasia.com to India". www.bestmediaifo.com. November 22, 2018. Retrieved 2020-08-07.
- ↑ "News: Björn Rettig appointed as new CEO of BurdaLuxury". www.burda.com. Retrieved 2020-08-07.
- ↑ Sainul. "German media giant acquires Hong Kong's luxury news portal LifestyleAsia". e27. Retrieved 2020-08-07.
- ↑ "Burda International acquires LifestyleAsia.com". www.marketing-interactive.com. Retrieved 2020-08-07.
- ↑ "DrivenxDesign: Lifestyle Asia/ MAQE Bangkok Co., Ltd". DRIVENxDESIGN. Retrieved 2020-08-07.
- ↑ "Lifestyle Asia unveils revamped website". BurdaLuxury. Retrieved 2020-08-07.
- ↑ "Burda International Asia's Richard Nilsson on why the German luxury publisher is revamping its titles". The Drum. Retrieved 2020-08-07.
- ↑ "We proudly announce the launch of this stylish site for Lifestyle Asia". Rush Hour Media LinkedIn. Retrieved 2020-08-07.
- ↑ "2017 TECH Design Awards". drivenxdesign.com. Retrieved 2020-08-07.
- ↑ "MPAS Announces 2012 Winners". www.marketing-interactive.com. Retrieved 2020-08-07.
- ↑ "Marketing Magazine Singapore - December 2016". Issuu. Retrieved 2020-08-07.
- ↑ "Digital Media of the Year 2014". www.marketing-interactive.com. Retrieved 2020-08-07.
- ↑ "Hong Kong's top digital media ranked – Media Report 2017". www.marketing-interactive.com. Retrieved 2020-08-07.
External links[edit]
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