Little Greek Fresh Grill
| File:Little Greek logo.png | |
| ISIN | 🆔 |
|---|---|
| Industry | Restaurants |
| Founded 📆 | June 1, 2004 Palm Harbor, Florida, US |
| Founders 👔 | Sigrid Bratic |
Number of locations | 44[1] |
Area served 🗺️ | Arkansas, Florida, Illinois, Kentucky, Ohio, and Texas |
| Products 📟 | Greek-style food |
| Members | |
Number of employees | |
| 🌐 Website | littlegreekfreshgrill |
| 📇 Address | |
| 📞 telephone | |
Little Greek Fresh Grill, formerly Little Greek, is a chain of fast-casual Greek-style restaurants founded in Florida by Estonian immigrant Sigrid Bratic in 2004. As of April 2020, there were 44 locations across six states.[1]
History
Bratic visited Florida seeking an opportunity to start her own business. While working in the restaurant industry, she discovered a small Greek restaurant named Happy Greek for sale in Palm Harbor.[2] On June 1, 2004, Bratic purchased the then-struggling business. The original restaurant's inaugural location was at 320 East Lake Road in Palm Harbor, and was later renamed "Little Greek." Following Bratic's improvements, the restaurant's sales increased.
Nick Vojnovic invested in the Little Greek concept after his twelve-year corporate presidency of Beef O'Brady's.[3] On April 27, 2011, Bratic and Vojnovic signed a partnership agreement, aiming to open franchised Little Greek restaurants throughout the Tampa Bay area and across the US.[2]
In April 2012, the company opened a more upgraded prototype restaurant with an updated look.[4]
As of February 2015, there were 19 locations across Florida, Arkansas, and Texas.[5]
In 2015, a company-commissioned study recommended a name change, and the company became Little Greek Fresh Grill.[6][7] The company also began seeking sites in Louisville for its first Kentucky restaurant.[8]
By April 2020, the company operated 44 restaurants in Arkansas, Florida, Illinois, Kentucky, Ohio, and Texas.[1] Also in April, the company waived franchise fees and began selling its wholesale purchases of grocery staples, including fresh chicken and toilet paper, directly to customers to retain employees during the COVID-19 pandemic.[1]
Fare and operations
The company offers Americanized versions of Greek-style food, billing itself as having a “Greek-style menu.”[2] Food is ordered at the counter, and there is an open galley kitchen.[3]
References
- ↑ 1.0 1.1 1.2 1.3 "Eatery does whatever it takes to survive". Business Observer. 2020-04-02. Retrieved 2020-05-08.
- ↑ 2.0 2.1 2.2 "Ones To Watch: Little Greek Restaurant". QSR Magazine. 2014-02-01. Retrieved 2020-05-05.
- ↑ 3.0 3.1 Reily, Laura (2012-05-29). "Little Greek offers fast, fresh fare that's easy on the wallet". Tampa Bay Times. Retrieved 2020-05-05.
- ↑ "Little Greek Announces Accelerated Growth Plan". QSR Magazine. Retrieved 24 April 2012.
- ↑ "Greek restaurant opening in Coppell". Coppell Gazette. 2015-02-25. Retrieved 2020-05-05.
- ↑ "Little Greek to add two more Bay area locations, consider name change". Tampa Bay Business Journal. 2015-02-12. Retrieved 2020-05-05.
- ↑ "Little Greek Fresh Grill Opens in SODO". QSR Magazine. Retrieved 12 February 2015.
- ↑ "Florida-based Greek restaurant to open first Kentucky location in Louisville". WDRB.com. 2015-02-17. Retrieved 2020-05-05.
External links
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