Ljubisa Bojic
| Ljubisa Bojic | |
|---|---|
| File:Emerge Conference June 2024.jpgEmerge Conference June 2024.jpg | |
| Born | 1983 Kragujevac |
| 🎓 Alma mater | University of Lyon |
| 💼 Occupation | |
| Known for |
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Ljubisa Bojić (born 1983) is a Serbian communication scientist and researcher. He is known for contributions to the study of artificial intelligence and its impact on society, including the proposal of a "CERN for AI"—a simulation-based framework for AI safety and alignment.[1][2][3] He holds research positions at the Institute for Philosophy and Social Theory, University of Belgrade,[4] and the Institute for Artificial Intelligence of Serbia.[5][6][7][8] In 2025, Bojić joined the Complexity Science Hub, Vienna, as an external faculty member.[9]
Career and research
Bojić is the principal author of the "CERN for AI" concept[1] which was referenced in a G7 policy brief on artificial intelligence governance in 2023.[2] He also researches the societal effects of recommender systems, the psychological and political implications of the metaverse,[10] and the evaluation of large language models.[11][12][13] Bojić served on the expert panel for the United Nations Environment Programme foresight report in 2024.[14]
Education
Bojić earned his doctorate from Lumière University Lyon 2 in 2014 (dissertation: Le processus de dépendance aux médias et ses implications sur la participation politique en Serbie).[15]
Recognition
Elements of Bojić's work, particularly the "CERN for AI" concept, have been cited in international policy and academic circles.[2][3][16] He has contributed to global foresight efforts for the United Nations Environment Programme.[14][17]
Bojic is recognized in The Edinburgh Companion to the New European Humanities for developing a multidisciplinary approach that incorporates digital tools in humanities research.[18]
Bojic's research about assessment of LLMs has been cited by Scientias[19] and Psychology Today[20].
As part of the TwON Horizon project, a policy brief based on Bojic’s research recommends designing algorithms that provide users with a curated mix of content, balancing emotional tones, reducing negative bias, and exposing users to diverse topic areas and political viewpoints, with the stated aim of fostering a more inclusive and creative digital environment.[21]
Bojic's research on the regulatory challenges of the metaverse has been cited by The Regulatory Review.[22] Summarizing his 2022 article, the publication notes Bojić argues that, since laws and policies tend to follow rather than precede technological developments, major technology companies have significant influence over identity, ideology, and truth in the metaverse. According to Bojić, this regulatory gap raises concerns over issues such as ownership, democratization, and the amplification of social problems like hate speech, racism, and sexism within digital environments.
Editorial roles
Bojić is on the editorial board of Humanities & Social Sciences Communications (Springer Nature).[23] Since 2023, he has been a member of the UNEP Foresight Expert Panel.[17]
Selected publications
- Bojić, L. et al. “CERN for AI: a theoretical framework for autonomous simulation-based artificial intelligence testing and alignment.” European Journal of Futures Research (2024).[1]
- Bojić, L. (2024). “AI alignment: Assessing the global impact of recommender systems.” Futures, 160, 103383.[24]
Family
Bojić’s grandfather was writer and lawyer Ljubiša M. Bojić (1912–1980).[25] His father was Professor Milorad Bojić, an academic and expert in renewable energy.[26]
References
- ↑ 1.0 1.1 1.2 Bojić, Ljubiša; Cinelli, Matteo; Ćulibrk, Dubravko; Delibašić, Boris (2024-08-24). "CERN for AI: a theoretical framework for autonomous simulation-based artificial intelligence testing and alignment". European Journal of Futures Research. 12 (1): 15. arXiv:2312.09402. doi:10.1186/s40309-024-00238-0. ISSN 2195-2248.
- ↑ 2.0 2.1 2.2 "Towards Safe, Secure and Trustworthy AI: Implementing the G7 AI Hiroshima Policy Framework" (PDF). G7.
- ↑ 3.0 3.1 Hogan, Sophie (2025-02-20). "'Cern for AI' seen as a positive step". Research Professional News. Retrieved 2025-06-29.
- ↑ "Bojić Ljubiša". INSTITUTE FOR PHILOSOPHY AND SOCIAL THEORY. Retrieved 2025-06-25.
- ↑ "dr Ljubiša Bojić - Digitalk Zrenjanin 2025". www.digitalk.rs (in српски / srpski). Retrieved 2025-06-29.
- ↑ "Љубиша Бојић". IGF. Retrieved 2025-06-29.
- ↑ "Ljubiša Bojić, PhD". Istraživačko-razvojni institut za veštačku inteligenciju. Retrieved 2025-06-29.
- ↑ "Serbian Government Portal for Science". E-nauka. Retrieved 29 June 2025. Unknown parameter
|url-status=ignored (help) - ↑ "External Faculty Page at CSH Vienna". csh.ac.at.
- ↑ Bojic, L. (2022). "Metaverse through the prism of power and addiction". European Journal of Futures Research. 10 (22). doi:10.1186/s40309-022-00208-4.
- ↑ Bodroža, Bojana; Dinić, Bojana M.; Bojić, Ljubiša (2024-10-09). "Personality testing of large language models: limited temporal stability, but highlighted prosociality". Royal Society Open Science. 11 (10): 240180. arXiv:2306.04308. Bibcode:2024RSOS...1140180B. doi:10.1098/rsos.240180. PMC 11461045 Check
|pmc=value (help). PMID 39386990 Check|pmid=value (help). - ↑ Bojić, Ljubiša; Stojković, Irena; Jolić Marjanović, Zorana (2024-12-02). "Signs of consciousness in AI: Can GPT-3 tell how smart it really is?". Humanities and Social Sciences Communications. 11 (1): 1–15. doi:10.1057/s41599-024-04154-3. ISSN 2662-9992.
- ↑ Bojić, Ljubiša; Kovačević, Predrag; Čabarkapa, Milan (2025-06-10). "Does GPT-4 surpass human performance in linguistic pragmatics?". Humanities and Social Sciences Communications. 12 (1): 1–10. doi:10.1057/s41599-025-04912-x. ISSN 2662-9992.
- ↑ 14.0 14.1 "UNEP Global Foresight Report 2024". UNEP. 8 July 2024.
- ↑ Bojić, Ljubisa. Process of Media Addiction and its Implications to Political Participation in Serbia (Thesis) (in français). Université Lumière Lyon 2.
- ↑ "HUMAN FUTURES SEPTEMBER 2024". Issuu. 2024-09-26. Retrieved 2025-06-29.
- ↑ 17.0 17.1 "UNEP announces new Foresight Expert Panel". International Science Council. 2 August 2023.
- ↑ Braidotti, Rosi; Oostveen, Daan F. (2024), Braidotti, Rosi; Oostveen, Daan F.; Casper-Hehne, Hiltraud; Ivković, Marjan, eds., "On the Emergence and Convergence of the New Transversal Humanities", The Edinburgh Companion to the New European Humanities (1 ed.), Edinburgh University Press, pp. 23–46, doi:10.3366/jj.9941292.7, ISBN 978-1-3995-0519-2, retrieved 2025-06-29
- ↑ Kras, Jeannette (2024-10-15). "Chatbots hebben verschillende karakters: de ene is manipulatiever dan de andere". Scientias.nl (in Nederlands). Retrieved 2025-06-29.
- ↑ "25 Ways AI Will Change How We Think and Feel in 2025 | Psychology Today". www.psychologytoday.com. Retrieved 2025-06-29.
- ↑ pfannschmidt. "On Regulating Online Social Networks: TWON Policy Brief #2 – TWON". Retrieved 2025-06-29.
- ↑ Review, The Regulatory; Yin, Elizabeth (2023-01-07). "Regulating the Metaverse | The Regulatory Review". www.theregreview.org. Retrieved 2025-06-30.
- ↑ "Editorial Board – HSSC".
- ↑ Bojic, L. (2024). "AI alignment: Assessing the global impact of recommender systems". Futures. 160: 103383. doi:10.1016/j.futures.2024.103383.
- ↑ "Љубиша М. Бојић", Википедија (in српски / srpski), 2025-05-20, retrieved 2025-06-29
- ↑ "Милорад Бојић", Википедија (in српски / srpski), 2025-05-23, retrieved 2025-06-29
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