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Ljubisa Bojic

From EverybodyWiki Bios & Wiki




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Maybe there was a misunderstanding but the subject constitutes prominent media personality in the region of South East Europe which could be seen in the following references to the secondary sources>

In the first part this segment have been added:

Bojic was appointed to the Foresight Expert Panel of UNEP.[1]

Also, the following media appearances have been added many references to the secondary sources:

Throughout 2023, Bojic has been publicly speaking about human autonomy in the age of AI[2], should humans allowed to make mistakes or their future should be determined by the algorithms and asking if we are creating future for humans of machines[3]. He has also commented on number of related issues for various media outlets, such as the reasons why Serbia leads regionally for most Meta user data requests[4], how AI will transform education[5], the state of the digital economy in Serbia[6], deepfakes[7], is it ethical to bring the dead back to life with AI[8], the need for a dedicated agency to oversee artificial intelligence[9] and so on.

On the Croatian TV show, Edge of Science, Ljubisa Bojic presents his idea of a 'Cultural Organism' and its connections to artificial general intelligence (AGI)[10]. The conversation explores the power of technology to transcend widespread propaganda, directly impact individuals, and considers if future societal governance will be led by humans or dictated by algorithms.

Ljubisa Bojic
Ljubisa Bojic.jpg Ljubisa Bojic.jpg
Bojic in 2021
BornSeptember 6, 1983
Kragujevac, Serbia
🎓 Alma materUniversity of Lyon
💼 Occupation
Known forMetaverse through the prism of power and addiction: what will happen when the virtual world becomes more attractive than reality?
🌐 Websiteljubisabojic.com
Signature

Ljubisa Bojic (born 1983) is an Serbian communication scientist and futurologist and a senior research fellow[11] in the Digital Society Lab,[12] Institute for Philosophy and Social Theory[13] at the University of Belgrade, Institute for AI R&D of Serbia[14], Department of communication at the University of Vienna[15] and visiting fellow at the Institute for Human Sciences Vienna (IWM)[16]. He is the author of Metaverse through the prism of power and addiction: what will happen when the virtual world becomes more attractive than reality? (2022)[17] and Culture Organism or Techno-Feudalism: How Growing Addictions and Artificial Intelligence Shape Contemporary Society (2022).[18] Bojic was appointed to the Foresight Expert Panel of UNEP[19]. His scientific publications examine addictions, nature of media, impact of emerging technologies, happiness and power in global society.

Ljubisa Bojic is advocate of recommender systems as a public good. He initiated the Belgrade Digital Freedom Pledge at the EMERGE 2022 Conference in Belgrade on 18 December 2022, which was signed by domestic and international actors from academia, the NGO sector, and beyond.[20] Bojic initially coined this idea in his research paper on the metaverse.[21] Bojic's argument is that AI-based recommender systems should be transparent and provide balanced content, with less emotion-arousing ideas, instead of simply confirming someone's opinion.[22] He believes that both big tech companies and AI have too much power over what people are exposed to on an individual level.[23] Bojic has even declared AI-driven recommender systems as the greatest global social force at this moment and has called for their regulation.[24] He has outlined two possible futures for humanity:[25] one in which AI-driven technologies create extra spare time, allowing people to become more creative, contemplate, and have deep social connections. The other, more likely future, is one in which most of us become dull addicts to superficial pleasures and new media, such as the metaverse, a situation in which people become something like plants nurtured by AI. The initiative to declare recommendation systems a public good has received media attention[26][27][28][29][30][31]. Additionally, Bojic has been giving talks explaining and extending the concept to large language models and artificial general intelligence (AGI)[32][33][34].

Throughout 2023, Bojic has been publically speaking about human autonomy in the age of AI[35][36][37][38], should humans allowed to make mistakes or their future should be determined by the algorithms and asking if we are creating future for humans of machines[39][40][41][42][43][44][45]. He has also commented on number of related issues for various media outlets, such as the reasons why Serbia leads regionally for most Meta user data requests[46], how AI will transform education[47][48], the state of the digital economy in Serbia[49], deepfakes[50], is it ethical to bring the dead back to life with AI[51], the need for a dedicated agency to oversee artificial intelligence[52] and so on.

On the Croatian TV show, Edge of Science, Ljubisa Bojic presents his idea of a 'Cultural Organism' and its connections to artificial general intelligence (AGI)[53][54]. The conversation explores the power of technology to transcend widespread propaganda, directly impact individuals, and considers if future societal governance will be led by humans or dictated by algorithms.

Ljubisa Bojic was appointed a member of a committee on ethics in AI formed by the Serbian Ministry of Education, Science, and Technological Development.[55] As reported by Radio Free Europe, Bojic's contribution to the Ethical Guidelines on AI was to introduce recommender systems used by big online platforms as high-risk AI systems for the first time.[56] Related to that, the following text is part of the Guidelines on Ethical Development and Deployment of AI in the Republic of Serbia:[57]

AI-driven recommendation systems also belong to the list of high-risk systems on platforms used by a large number of people, such as social networking sites. Based on digital footprints and defined goals, they make decisions about which content is presented to an individual or a group, which can affect attention, desires, opinions, creativity, imagination, feelings, decisions, and activities. At the level of society, recommender systems can contribute to the creation of echo chambers, i.e., polarization around important social issues, and in the final instance, they can affect the democratic capacity.

Views on the Metaverse[edit]

In one of his recent publications[21], Bojic delves into the potential impact of the metaverse on society's power relations, particularly concerning Big Tech. Drawing upon classical theorists, he suggests that the concentration of power in Big Tech companies may continue to grow if the metaverse becomes mainstream. Bojic asserts that the metaverse's technological advancements could create a seductive environment, simulating direct reality and contributing to an increase in media addiction within society. This publication has received interest of public[58][59][60] and it was subject of Bojic's public lecture[61]

Early life[edit]

Ljubisa Bojic was born and raised in Kragujevac, Serbia, as only child of Slavica and Milorad Bojic. His father was a professor of thermodynamics at Faculty of Engineering,[62] University of Kragujevac and member of the Serbian Academy of Sciences and Arts (SANU).[63] Ljubisa Bojic graduated from an international Delia School of Canada in Hong Kong in 2002.[64]

Published works[edit]

Books[edit]

  • Culture Organism or Techno-Feudalism: How Growing Addictions and Artificial Intelligence Shape Contemporary Society (Belgrade: Institute for Philosophy and Social Theory University of Belgrade, 2022), ISBN 978-86-80484-73-0 Search this book on .

Selected Articles[edit]

  • "Metaverse through the prism of power and addiction: what will happen when the virtual world becomes more attractive than reality?", European Journal of Futures Research (2022).
  • "The Battle between Light and Dark Side of Personality: How Light and Dark Personality Traits Predict Mating Strategies in the Online Context", Interpersona: An International Journal on Personal Relationships (2022).
  • "Worrying impact of artificial intelligence and big data through the prism of recommender systems", Etnoantropološki problemi 16 (3) (2021), pp. 935–957.
  • "What makes millennials blow the whistle? From cultural to socio-psychological perspectives on whistleblowers", Sociološki pregled 55 (4) (2021), pp. 1674–1695
  • "Neuromarketing unmasked: a review of current state in the field", Ekonomika preduzeća 69 (7-8) (2007), pp. 403–413
  • "Computer-based personality judgments from digital footprints: theoretical considerations and practical implications in politics", Srpska politička misao 74 (4) (2021), pp. 235–253
  • "Ljubisa Bojic: Online privacy is impossible so be aware where you leave your digital footprints", Netokracija (17 January 2020).

References[edit]

  1. ↑ Environment, U. N. (2023-08-02). "Foresight Expert Panel". UNEP - UN Environment Programme. Retrieved 2023-11-30.
  2. ↑ Uticaj veštačke inteligencije na život i društvo - Ljubiša Bojić, 21 November 2023, retrieved 2023-11-30
  3. ↑ Tema jutra: Veštačka inteligencija – pretnja ili izazov?, 20 July 2023, retrieved 2023-11-30
  4. ↑ Vrbica, Aleksandra (2023-06-30). "Tech-crime: Serbia leads regionally for most Meta user data requests". www.euractiv.com. Retrieved 2023-11-30.
  5. ↑ Ljubiša Bojić za Tanjug o napretku u veštačke inteligencije, 10 July 2023, retrieved 2023-11-30
  6. ↑ Domaća IT industrija - Ljubiša Bojić I Ivan Minić • DOBRO JUTRO TANJUG, 11 November 2023, retrieved 2023-11-30
  7. ↑ BIRN Priča: Deepfake, September 2023, retrieved 2023-11-30
  8. ↑ Stojkovski, Bojan (2023-07-04). "Digital Ghosts: Is It Ethical to Bring the Dead Back to Life with AI?". TheRecursive.com. Retrieved 2023-11-30.
  9. ↑ Tanjug, News Agency. "Ljubiša Bojić: Potrebna posebna agencija za kontrolu veštačke inteligencije".
  10. ↑ Na rubu znanosti: Kulturni organizam i opća umjetna inteligencija, 22 October 2023, retrieved 2023-11-30
  11. ↑ Ljubisa Bojic's page at the official website of the Institute
  12. ↑ Website of the Digital Society Lab
  13. ↑ Website of the Institute for Philosophy and Social Theory
  14. ↑ "Computer Vision & Remote Sensing". Istraživačko-razvojni institut za veštačku inteligenciju (in српски / srpski). Retrieved 2023-11-30.
  15. ↑ "Research Fellows". publizistik.univie.ac.at. Retrieved 2023-11-30.
  16. ↑ "Ljubiša Bojić". IWM WEBSITE. 2023-04-30. Retrieved 2023-06-12.
  17. ↑ Article on the metaverse published in the European Journal of Futures Research
  18. ↑ About the book "Culture Organism or Techno-Feudalism: How Growing Addictions and Artificial Intelligence Shape Contemporary Society" on publisher's website
  19. ↑ Environment, U. N. (2023-08-02). "Foresight Expert Panel". UNEP - UN Environment Programme. Retrieved 2023-11-30.
  20. ↑ Belgrade Digital Freedom Pledge
  21. ↑ 21.0 21.1 Metaverse through the prism of power and addiction: what will happen when the virtual world becomes more attractive than reality?
  22. ↑ Signing of the Belgrade Digital Freedom Pledge
  23. ↑ Panel Discussion on Human Rights and Democracy in the Digital Sphere
  24. ↑ Ljubisa Bojic and Michal Kosinski announcing the EMERGE 2022 Forum on the Future of Humanity
  25. ↑ Ljubisa Bojic talks about AI and the future of humanity on Serbia's NovaS TV
  26. ↑ Veštačka inteligencija u naletu: Da li je držimo pod kontrolom? Anastasija Uspenski i Ljubiša Bojić, 30 January 2023, retrieved 2023-06-12
  27. ↑ Veštačka inteligencija - revolucija i šansa za Srbiju, 29 March 2023, retrieved 2023-06-12
  28. ↑ Da li već živimo u rizičnom matriksu? | Ljubiša Bojić | Mi danas, 3 April 2023, retrieved 2023-06-12
  29. ↑ Može li se zaustaviti veličanje nasilja i pozivanje na nasilje na društvenim mrežama? Ljubiša Bojić, 8 May 2023, retrieved 2023-06-12
  30. ↑ Na rubu znanosti: Umjetna inteligencija - sadašnjost i budućnost, 28 May 2023, retrieved 2023-06-12
  31. ↑ Bojić za Prvu TV o pretnjama veštačke inteligencije po čovečanstvo, 12 June 2023, retrieved 2023-06-12
  32. ↑ "Navigating the Artificial Intelligence Revolution". Central European University. 2023-05-24. Retrieved 2023-06-12.
  33. ↑ "Public Lecture: Ljubisa Bojic". www.ihs.ac.at. Retrieved 2023-06-12.
  34. ↑ "Lecture at University of Vienna, Department of Communication:The Impact of ChatGPT, Metaverse, and Social Media: Should Large Language Models and Recommender Systems be a Public Good?" (PDF).
  35. ↑ Uticaj veštačke inteligencije na život i društvo - Ljubiša Bojić, 21 November 2023, retrieved 2023-11-30
  36. ↑ Veštačka inteligencija I Ljubiša Bojić i Petar Vasić I URANAK1, 18 September 2023, retrieved 2023-11-30
  37. ↑ Koje su opasnosti, a koje mogućnosti Veštačke inteligencije?, September 2023, retrieved 2023-11-30
  38. ↑ JEDAN DOBAR DAN | 7. SEPTEMBAR 2023, 8 September 2023, retrieved 2023-11-30
  39. ↑ Tema jutra: Veštačka inteligencija – pretnja ili izazov?, 20 July 2023, retrieved 2023-11-30
  40. ↑ Beograd, N1 (2023-07-20). "Stručnjaci: Četiri polja zloupotrebe veštačke inteligencije, potrebne regulative". N1 (in српски / srpski). Retrieved 2023-11-30.
  41. ↑ Stevović, Hana (2023-07-26). "Izazovi ChatGPT-ja, veštačke inteligencije, metaverzuma". Bloomberg Adria (in српски / srpski). Retrieved 2023-11-30.
  42. ↑ Stojkovski, Bojan (2023-10-25). "The AI Dilemma: How To Balance Commercial Growth with Ethical Considerations". TheRecursive.com. Retrieved 2023-11-30.
  43. ↑ Stojkovski, Bojan (2023-09-05). "We Need To Rethink AI to Save Our Democracy". TheRecursive.com. Retrieved 2023-11-30.
  44. ↑ Stojkovski, Bojan (2023-07-04). "Digital Ghosts: Is It Ethical to Bring the Dead Back to Life with AI?". TheRecursive.com. Retrieved 2023-11-30.
  45. ↑ "Averting Armageddon: The AI Crisis and the Chance to Save the World" (in српски / srpski). 2023-07-27. Retrieved 2023-11-30.
  46. ↑ Vrbica, Aleksandra (2023-06-30). "Tech-crime: Serbia leads regionally for most Meta user data requests". www.euractiv.com. Retrieved 2023-11-30.
  47. ↑ Ljubiša Bojić za Tanjug o napretku u veštačke inteligencije, 10 July 2023, retrieved 2023-11-30
  48. ↑ Kako veštačka inteligencija može da unapredi sistem obrazovanja?, September 2023, retrieved 2023-11-30
  49. ↑ Domaća IT industrija - Ljubiša Bojić I Ivan Minić • DOBRO JUTRO TANJUG, 11 November 2023, retrieved 2023-11-30
  50. ↑ BIRN Priča: Deepfake, September 2023, retrieved 2023-11-30
  51. ↑ Stojkovski, Bojan (2023-07-04). "Digital Ghosts: Is It Ethical to Bring the Dead Back to Life with AI?". TheRecursive.com. Retrieved 2023-11-30.
  52. ↑ Tanjug, News Agency. "Ljubiša Bojić: Potrebna posebna agencija za kontrolu veštačke inteligencije".
  53. ↑ Na rubu znanosti: Kulturni organizam i opća umjetna inteligencija, 22 October 2023, retrieved 2023-11-30
  54. ↑ "Na rubu znanosti: Kulturni organizam i opća umjetna inteligencija". Hrvatska radiotelevizija (in hrvatski). Retrieved 2023-11-30.
  55. ↑ Official Document Appointing Members of Committee on Ethics in AI
  56. ↑ Article on the Website of Radio Free Europe
  57. ↑ Guidelines on Ethical Development and Deployment of AI
  58. ↑ rédaction, La (2023-05-09). "Contre le métavers, les architectes unis contre les espaces immersifs fermés". Chroniques d‘architecture (in français). Retrieved 2023-06-12.
  59. ↑ Ffiske, Tom. "The metaverse and social media: A natural extension, or a misleading prediction?". Immersive Wire. Retrieved 2023-06-12.
  60. ↑ Review, The Regulatory (2023-01-07). "Regulating the Metaverse | The Regulatory Review". www.theregreview.org. Retrieved 2023-06-12.
  61. ↑ 2b AHEAD Future Talks Metaverse - Ljubisa Bojic, 20 February 2023, retrieved 2023-06-12
  62. ↑ Milorad Bojic's Obituary on the website of the Faculty of Engineering, University of Kragujevac
  63. ↑ Page of Milorad Bojic on website of Serbian Academy of Sciences and Arts
  64. ↑ Information about Ljubisa Bojic, where his high school graduation is noted

External links[edit]

Library resources
By Ljubisa Bojic


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