Loco (live streaming app)
Script error: No such module "Draft topics".
Script error: No such module "AfC topic".
| File:Loco logo.jpg The logo of Loco | |
Type of site | Live streaming |
|---|---|
| Available in | 6 languages |
| Owner | Anirudh Pandita and Ashwin Suresh |
| Website | loco |
| Commercial | Yes |
| Registration | Yes |
| Users | 10 million plus |
| Launched | 2017 |
| Current status | Active |
Loco is an Indian game live streaming platform that focuses on video game live streaming, mobile game live streaming, and broadcast of esports tournaments.[1][2] It is headquartered in Mumbai, India.[3] According to google play store Loco currently have more than 10 million downloads,[4] making it one of the leading game streaming apps in India.[5][6] In October 2018, Loco was made available in six languages, including Hindi, English, Bengali, Telugu, Marathi, and Tamil.[7]
History[edit]
Launched in January 2018, Loco started off as a live trivia game show app. The origins of the app lie in an app called Showtime.[8][9][10] The app was acquired by Indian digital entertainment company, Pocket Aces, and launched as Loco.[8][11]
In 2019, India witnessed a significant rise in users of battle royale games in 2019.[12][13] The large inflection point for gaming and transformed the Loco app into a live streaming and esports broadcasting app.[14]
In early 2020, Loco launched its game streaming app.[15] It has communities across a wide range of mobile games, including BGMI, Free Fire and Call of Duty Mobile.[14] Esports teams that stream on the platform include Revenant Esports, Global Esports,[16] SkyLightz Gaming, TSG, etc.
In 2021, Loco was spun off from Pocket Aces and became an independent company led by founders, Anirudh Pandita and Ashwin Suresh.[17]
Funding[edit]
In June 2021 this video game streaming platform raised more than $9 million in funding. The funding was led by the distributor of PUBG in India, Krafton, and Hiro Capital.[18][19] On 10th March 2022, Bloomberg reported that Loco raised $42 million (Rs 330 crore). This funding was led by Hashed and other investment partners.[20]
Tournaments streamed[edit]
In April 2022, Loco along with NODWIN Gaming, A esports Company, Hosted All Star Invitation -BGMI Tournament, and Asphats Teams Play.[21] They also, broadcasted a show, NBA 2k League in India.[22][23]
Loco is also the broadcast partner for Esports Premier League 2022.[24]
See also[edit]
References[edit]
- ↑ "Indian streaming platform Loco retains NBA 2K League broadcasting rights". Esports Insider. 2022-04-19. Retrieved 2022-07-12.
- ↑ Sudevan, Praveen; S, Srivatsan (2021-08-05). "Millions of views and millions of bucks: The profitable pull of game-streaming in India". The Hindu. ISSN 0971-751X. Retrieved 2022-07-13.
- ↑ "Top Game Streaming Platforms Startups". tracxn.com. Retrieved 2022-07-13.
- ↑ "Loco : Live Game Streaming – Apps on Google Play". play.google.com. Retrieved 2022-06-07.
- ↑ "Top 5 gaming apps 'made in India'". India Today. Retrieved 2022-06-07.
- ↑ "Top Streaming platforms for ESPORTS including Youtube, Twitch, Loco and others". Jagran TV. Retrieved 2022-07-12.
- ↑ Bureau, Our (4 October 2018). "Loco, India's first and largest interactive game show app, which is run by Pocket Aces, a leading digital media entertainment company..." www.indiantelevision.com. Retrieved 2022-02-23.
- ↑ 8.0 8.1 www.ETBrandEquity.com. "Pocket Aces acquires Loco - India's first interactive game show app - ET BrandEquity". ETBrandEquity.com. Retrieved 2022-06-07.
- ↑ "Loco: Shaking up the status quo of gaming - Deluxe News". 2022-04-06. Retrieved 2022-07-12.
- ↑ Mesteri. "[Techie Tuesday] Intalneste-l pe Sushil Kumar de Loco, care a construit una dintre primele aplicatii interactive de jocuri din India – Mesteri Populari". Retrieved 2022-07-12.
- ↑ "Digital Entertainment Startup Pocket Aces Acquires Interactive Game Show App Loco". Inc42 Media. 2018-01-23. Retrieved 2022-07-12.
- ↑ "The State of Mobile Battle Royale Games in Q2 2019". sensortower.com. Retrieved 2022-07-13.
- ↑ "The Game Industry Is Suffering from A Battle Royale 'Hangover'". Fortune. Retrieved 2022-07-13.
- ↑ 14.0 14.1 Bureau, Our (2020-04-01). "Pocket Aces' Loco upgrades product offerings, introduces game-streaming". www.thehindubusinessline.com. Retrieved 2022-06-07.
- ↑ "Here's why Loco's founder Ashwin Suresh feels gaming will offer better value to marketers than short video apps". afaqs!. Retrieved 2022-07-12.
- ↑ "Streamers | GlobalEsports". Loco. Retrieved 2022-07-12.
- ↑ "Pocket Aces elevates co-founder Aditi Shrivastava as CEO". The Economic Times. Retrieved 2022-07-12.
- ↑ East, Forbes Middle. "Streaming Platform Loco Secures $9M Funding From South Korea's Krafton-Led Consortium". Forbes ME. Retrieved 2022-03-01.
- ↑ "Hiro Capital Joins $9 Million in Seed Funding for India's Loco Game Streaming Service". finance.yahoo.com. Retrieved 2022-03-01.
- ↑ "Indian Gaming Startup Loco Gets $42 Million from Hashed, Others". Bloomberg.com. 2022-03-10. Retrieved 2022-07-12.
- ↑ Desk, The Bridge (2022-04-25). "Esports: Nodwin Gaming and Loco join hands to conduct India's first LAN tournament in 2 years". thebridge.in. Retrieved 2022-07-12.
- ↑ Murray, Patrick. "With The Growth Of Esports, NBA 2K League Is Taking Off". Forbes. Retrieved 2022-07-13.
- ↑ "Pocket Aces' Loco to Stream NBA 2K League Games in India". NBA 2K League. Retrieved 2022-07-13.
- ↑ "Loco becomes official broadcast partner for ESPL 2022". SportsMint Media. 2022-06-27. Retrieved 2022-07-13.
This article "Loco (live streaming app)" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Loco (live streaming app). Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
