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File:LotLinx company logo.png
IndustryAutomotive marketing
Founded 📆
Founders 👔
  • Len Short
  • Jason Knight
  • Robert Vucic
Headquarters 🏙️,
Chicago, Illinois, U.S.
Area served 🗺️
U.S., Canada
Number of employees

LotLinx is a marketing technology suite used in the American and Canadian automotive industry. It is an automotive VIN-specific digital marketing suite.


LotLinx was founded in 2012,[1] and is a privately held[2] marketing technology company which sells to the automotive industry. LotLinx's technology helps automotive dealerships send potential buyers directly to a dealer's Vehicle Details Page (VDP).[3][4] The company is headquartered in Chicago.[5][6]

LotLinx helps automotive dealers match customer demand with inventory supply.[7] [8]

Products and services[edit]

LotLinx TURN is a cloud-based inventory and VIN-specific marketing platform that was released in 2017. It also helps manage sales objectives and prices based on inventory feeds and analytics.[9][10][11][12][13]

LotLinx VIN View Optimizer (VVO) is an interactive reporting tool that was released in 2016. [14][15]

LotLinx AMP (Accelerated Mobile Pages), released in 2017, is a product that aims to improve mobile advertising Call to Action and loading time.[16][17][18]

LotLinx Photo /AI/ was also released in 2017 and aims to correct underperforming advertisements with better photos.[19][20][21]


In 2010, LotLinx founders Len Short, Jason Knight, and Robert Vucic developed a platform to send buyers directly to Vehicle Detail Pages (VDPs). Chug.net was a Vehicle Display Network that enabled buyers to search dealer inventory by make, model, year, and color.[5]

LotLinx won the Digital Marketing Solutions category of the Automotive Website Awards in 2016,[22][23] 2017,[24][25] and 2018[26] for their ability to "help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers". LotLinx: Photo /AI/ was also awarded the AWA Rising Star award in 2018.[26]

In 2017, LotLinx expanded into cities in Canada such as Toronto, Montreal, Vancouver, and Quebec City, Edmonton, and Calgary.[27][28][29] Kijiji, Canada's largest automotive website, is the first Canadian online marketplace to partner with LotLinx.[30][31]

LotLinx partnered with VistaDash marketing analytics in 2017,[32] CarNow chat in 2017,[33] ActiveEngage chat in 2018,[34] and Contact At Once! chat and advertising in 2018.[35]

See also[edit]


  1. "LotLinx uses hyper-targeted ads to help car dealers move inventory". Built In Chicago. Oct 21, 2016. Retrieved 7 May 2018.
  2. "LotLinx, Inc". PrivCo: Private Company Financial Database. Retrieved 7 May 2018.
  3. "Are You Measuring Your VDP's Like You Would Measure Showroom Ups? If Not – You Should!". LotLinx.
  4. "It's a Simple Idea. Get Your Inventory Closer to Shoppers With Lotlinx and Sell More Vehicles". LotLinx. Retrieved 7 May 2018.
  5. 5.0 5.1 "Our Story". LotLinx. Retrieved 7 May 2018.
  6. "Contact". LotLinx. Retrieved 7 May 2018.
  7. "The Industry's #1 Automotive Ai Never Stops Optimizing, So You Don't Have to". LotLinx. Retrieved 7 May 2018.
  8. "LotLinx: Digitally Empowering Automotive Dealers with VIN-Specific Shopper Targeting Technology" (PDF). LotLinx. CIO Review. Oct 2, 2017. Retrieved 7 May 2018.
  9. "LotLinx TURN" (PDF). LotLinx. Retrieved 7 May 2018.
  10. "Vin-specific Targeting And Budgeting Is Finally a Reality". LotLinx. Missing or empty |url= (help); |access-date= requires |url= (help)
  11. "LotLinx Launches New Digital Marketing Platform TURN". PR Newswire Cision. Jan 26, 2017. Retrieved 7 May 2018.
  12. "LotLinx launches cloud-based marketing tool". Automotive News. Jan 25, 2017. Retrieved 7 May 2018.
  13. "LotLinx Adds End-of-Month Sales Booster to VIN-Specific Product Suite". F & I Showroom. Aug 23, 2017. Retrieved 7 May 2018.
  14. "VIN View Optimizer". LotLinx. Retrieved 7 May 2018.
  15. "LotLinx debuts VIN View Optimizer". Auto Remarketing. March 24, 2016. Retrieved 7 May 2018.
  16. "Are Your Vdp's Mobile Friendly?". LotLinx. Retrieved 7 May 2018.
  17. "Lotlinx Announces Move to Bolster High-conversion Amps for Dealers". LotLinx. Dec 20, 2017. Retrieved 7 May 2018.
  18. "Len Short, CEO of LotLinx: The Importance of Building Technology Solutions For The Dealer". Automotive Network. Apr 3, 2018.
  19. "Is Your Vehicle Photography Making the Best Impression?". LotLinx. Retrieved 7 May 2018.
  20. "LotLinx CX - Photo A.I." (PDF). LotLinx. Retrieved 7 May 2018.
  21. "LotLinx launches 2 new AI-driven consumer experience products". Auto Remarketing. July 12, 2017.
  22. "Lotlinx® Wins 2016 Automotive Website Award for Its High-ROI Digital Marketing Solution". LotLinx. April 4, 2016. Retrieved 7 May 2018.
  23. "Lotlinx Awarded for Unique Marketing Solution". Automotive Website Awards. Retrieved 7 May 2018.
  24. "LotLinx Wins 2017 Automotive Website Award For Best Digital Marketing Software". PR Newswire Cision. Jan 13, 2017. Retrieved 7 May 2018.
  25. "LotLinx Takes Home Awa Award in Marketing Solutions Category". Automotive Website Awards. Jan 1, 2017. Retrieved 7 May 2018.
  26. 26.0 26.1 "2018 AWA Award Winners Are Announced". Automotive Awards. Mar 22, 2018. Retrieved 7 May 2018.
  27. "LotLinx coming to Canada, targeting dealers in large cities". Automotive News Canada. Oct 5, 2017. Retrieved 7 May 2018.
  28. "We're Bringing the Industry's #1 Automotive AI to Canadian Dealers". LotLinx. Retrieved 7 May 2018.
  29. "Lotlinx Is Coming Home to Canada" (PDF). LotLinx. Retrieved 7 May 2018.
  30. "LotLinx will launch AI platform in Canada this December". Canadian Auto Dealer. Oct 11, 2017. Retrieved 7 May 2018.
  31. "LotLinx Announces Upcoming Canadian Product Expansion". Business Insider: Markets Insider. Oct 5, 2017. Retrieved 7 May 2018.
  32. "LotLinx Integrates with VistaDash, a Premier Marketing Analytics Tool". DealerRefresh. Aug 17, 2017. Retrieved 7 May 2018.
  33. "Lotlinx Integrates with CarNow For Chat-Friendly, Conversion-Optimized VDPs". Automotive Network. Dec 22, 2017. Retrieved 7 May 2018.
  34. "ActivEngage Partners with LotLinx to Unlock Higher Quality Leads for Car Dealerships". PR Newswire Cision. Apr 16, 2018. Retrieved 7 May 2018.
  35. "0 LotLinx Partners with Contact At Once! to Offer Chat and Text on Mobile Optimized Vehicle Detail Pages and Online Advertising". 760 AM Talk & Breaking News. March 23, 2018. Retrieved 7 May 2018.

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