Mark Wnek
| Mark Wnek | |
|---|---|
| Born | England |
| 🏡 Residence | New York, United States |
| 💼 Occupation | Founder and Chief Mentor, The New Breed Talent Army |
| 🌐 Website | www.theNBTA.com |
Mark Wnek is a British businessman.
Career
Wnek grew up in England; he is of Polish and French descent.[1] He was a pupil at Dulwich College, England, and graduated from the University of Cambridge with an MA in modern languages and sociology. He started his advertising career at Ogilvy & Mather in London, where he created the Pure Genius campaign for draught Guinness and the Rutger Hauer campaign. At the age of 27 he became the youngest member of the O&M board.[2]
At Ogilvy, Wnek was headhunted by creative agency Lowe Howard-Spink. At Lowe, Wnek and partner Alan Waldie created the "Blues Singer" spots for Heineken. They were awarded a Cannes Grand Prix and a BTA Gold Arrow. [citation needed]
Wnek came to the attention of Jean-Michel Goudard, the 'G' in French ad network, Euro RSCG. Goudard brought Wnek in to run Euro RSCG London. Euro RSCG Wnek Gosper went on to be runners-up for Campaign's Agency of the Year title two years running. The agency was also named one of The Guardian newspaper's top 15 coolest companies in Britain.[citation needed]
By 2004, Wnek had become chairman of the Euro RSCG group – the second largest marketing services network in the UK. Gosper left to become CEO of McCann in New York, while Wnek became a father and weekly columnist for The Independent newspaper.[citation needed]
In 2005, Lowe tempted Wnek out of semi-retirement by offering him the job of chairman and chief creative officer of Lowe North America.[3][4] The Guardian newspaper wrote that "London advertising has lost one of its most colourful figures".[5] The result of countless mergers, Lowe NY was in danger of being closed, Mark said "there were issues" that were "deeply ingrained".[6] Within five years, Wnek had completed the turnaround with AdAge magazine naming the company Comeback Agency of the Year 2010.[7] When Deutsch and Lowe merged, the restructuring pushed Wnek out.[8]
Mark Wnek started the New Breed Talent Army (NBTA) in October 2017.[9]
References
- ↑ Vranica, Suzanne (2005-11-30). "Questions for… Mark Wnek". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-07-21.
- ↑ "The second coming". Marketing week. 20 November 2003. Retrieved 2018-07-21.
- ↑ "Mark Wnek joins Lowe New York". Marketing Week. 28 April 2005. Retrieved 2018-07-21.
- ↑ Mcmains, Andrew (20 April 2005). "Wnek Moves to Lowe as CCO". Adweek. Retrieved 2018-07-21.
- ↑ Hatfield, Stefano (2005-04-21). "Will Mark Wnek be king of New York?". the Guardian. Retrieved 2018-07-21.
- ↑ "Mark Wnek - Crisis and Creativity, The future and Dinosaurs - Cannes 2009". Adland. 1 July 2009. Retrieved 2018-07-21.
- ↑ Hall, Emma (19 January 2009). "Lowe Lives: How an Agency Left Deathbed for Profits". AdAge. Retrieved 2018-07-21.
- ↑ Paresh, Rhupal (2009). "The Story Behind the Lowe/Deutsch Merger". AdAge. Retrieved 2018-07-21.
- ↑ "Former U.N. Creative Chief Creates Millennial-Fueled Talent 'Army'". AdAge. Retrieved 2018-07-21.
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