Mark Wnek
| Mark Wnek | |
|---|---|
| Born | England |
| 🏡 Residence | New York, United States |
| 💼 Occupation | Founder and Chief Mentor, The New Breed Talent Army |
| 🌐 Website | www.theNBTA.com |
| Twitter= | |
Mark Wnek is a British businessman.
Career[edit]
Wnek grew up in England; he is of Polish and French descent.[1] He was a pupil at Dulwich College, England, and graduated from the University of Cambridge with an MA in modern languages and sociology. He started his advertising career at Ogilvy & Mather in London, where he created the Pure Genius campaign for draught Guinness and the Rutger Hauer campaign. At the age of 27 he became the youngest member of the O&M board.[2]
At Ogilvy, Wnek was headhunted by creative agency Lowe Howard-Spink. At Lowe, Wnek and partner Alan Waldie created the "Blues Singer" spots for Heineken. They were awarded a Cannes Grand Prix and a BTA Gold arrow.[citation needed]
Wnek came to the attention of Jean-Michel Goudard, the 'G' in French ad network, Euro RSCG. Goudard brought Wnek in to run Euro RSCG London. Euro RSCG Wnek Gosper went on to be runners up for Campaign's Agency of the Year title two years running. The agency was also named one of The Guardian newspaper's top 15 coolest companies in Britain.[citation needed]
By 2004, Wnek had become chairman of the Euro RSCG group - the second largest marketing services network in the UK. Gosper left to become CEO of McCann in New York, while Wnek became a father and weekly columnist for The Independent newspaper.[citation needed]
In 2005, Lowe tempted Wnek out of semi-retirement by offering him the job of chairman and chief creative officer of Lowe North America.[3][4] The Guardian newspaper wrote that "London advertising has lost one of its most colourful figures'.[5] The result of countless mergers, Lowe NY was in danger of being closed, Mark said "there were issues" that were "deeply ingrained".[6] Within five years, Wnek had completed the turnaround with AdAge magazine naming the company Comeback Agency of the Year 2010.[7] When Deutsch and Lowe merged, the restructuring pushed Wnek out.[8]
Mark Wnek started the New Breed Talent Army (NBTA) in October 2017.[9]
References[edit]
- ↑ Vranica, Suzanne (2005-11-30). "Questions for… Mark Wnek". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-07-21.
- ↑ "The second coming". Marketing week. 20 November 2003. Retrieved 2018-07-21.
- ↑ "Mark Wnek joins Lowe New York". Marketing Week. 28 April 2005. Retrieved 2018-07-21.
- ↑ Mcmains, Andrew (20 April 2005). "Wnek Moves to Lowe as CCO". Adweek. Retrieved 2018-07-21.
- ↑ Hatfield, Stefano (2005-04-21). "Will Mark Wnek be king of New York?". the Guardian. Retrieved 2018-07-21.
- ↑ "Mark Wnek - Crisis and Creativity, The future and Dinosaurs - Cannes 2009". Adland. 1 July 2009. Retrieved 2018-07-21.
- ↑ Hall, Emma (19 January 2009). "Lowe Lives: How an Agency Left Deathbed for Profits". AdAge. Retrieved 2018-07-21.
- ↑ Paresh, Rhupal (2009). "The Story Behind the Lowe/Deutsch Merger". AdAge. Retrieved 2018-07-21.
- ↑ "Former U.N. Creative Chief Creates Millennial-Fueled Talent 'Army'". AdAge. Retrieved 2018-07-21.
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