Marketing Era
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There are six eras of Marketing where company focus progressively moved toward targeting user needs.
Simple Trade Era
The first era consisted of people trading anything they produced in excess.[1]
Production Era
The industrial revolution changed the variety and quantity of products available. Mass production increased the availability of items in the marketplace dramatically and changed the purchasing environment as a whole.[1]
Sales Era
With so many available products, companies began focusing on selling (1920s–1940s).[2]
Marketing Era
The mid-1950s saw a fundamental shift toward focusing on creating things users wanted, rather than persuading them to buy what companies were selling.
It was in this era that the field of market research really took off.[2]
Marketing Company Era
The focus on "user needs" began being integrated into every facet of the companies' operations. Company operational functions, from production, distribution, and promotion, slowly morphed to focus on needs.[2] The company became increasingly aware of user needs across the board.
This era fostered the creation of the Product Manager to investigate user needs and drive production.
Next-Gen Marketing Era
The focus is on controlling, generating, and manipulating user needs using the latest technological advancements.
References
- ↑ 1.0 1.1 Steve (2010-06-18). "The Evolution of Marketing". D. Steven White. Retrieved 2017-04-08.
- ↑ 2.0 2.1 2.2 "What Are the Five Eras of Marketing?". Retrieved 2017-04-08.
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