Marketing Era
 | This article needs more links to other articles to help integrate it into the encyclopedia. (April 2017) (Learn how and when to remove this template message) |
There are 6 Eras of Marketing where company focus progressively moved toward targeting user need.
Simple Trade Era[edit]
The first era consisted of people trading anything they produced in excess.[1]
Production Era[edit]
The industrial revolution changed the variety and quantity of products available. Mass production increased the availability of items in the marketplace dramatically and changed the purchasing environment as a whole.[1]
Sales Era[edit]
With so many available products companies began focusing on selling (1920s-'40s).[2]
Marketing Era[edit]
The mid-1950s saw a fundamental shift toward focusing on creating things users wanted, rather than to persuade them to buy what companies were selling.
It was in this era that the field of market research really took off.[2]
Marketing Company Era[edit]
The focus of "user need" began being integrated in every facet of the companies' operations. Company operation function from production, distribution, and promotion slowly morphed to focus on need.[2] The company became increasingly aware of user need across the board.
This era formed the creation of the Product Manager to investigate user need and drive production.
Next-Gen Marketing Era[edit]
The focus is on controlling, generating, and manipulating user need using the latest of technological advancements.
References[edit]
- ↑ 1.0 1.1 Steve (2010-06-18). "The Evolution of Marketing". D. Steven White. Retrieved 2017-04-08.
- ↑ 2.0 2.1 2.2 "What Are the Five Eras of Marketing?". Retrieved 2017-04-08.
This article "Marketing Era" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
