Marketing For Manufacturers
| Author | Carl Jarvis |
|---|---|
| Original title | Marketing For Manufacturers |
| Illustrator | |
| Country | United Kingdom |
| Language | English |
| Subject | Strategic Marketing Manufacturing Self-Help |
| Genre | Non-Fiction |
| Publisher | Lulu.com |
Publication date | 27th April 2017 |
| Media type | Paperback, Kindle Edition |
| Pages | 160 pages |
| ISBN | 978-1326996536 Search this book on  . |
| Website | carljarvis |
Marketing For Manufacturers was written in 2016 by Carl Jarvis and published in April 2017.[1][2][3][4][5][6]
Scope[edit]
Having spent 20 years working with manufacturers, Carl wrote a marketing book specifically for SME (small to mid-size) manufacturers, along with being one of only a few marketing books written for this specific industry, to help business owner/managers liberate their marketing and to ensure their business grows, thrives, and succeeds at its best. To ensure this happens, the content marketing strategist made it his goal to pull back the curtain on some uncomfortable marketing practices, key observations, and practical insights, that once made aware of, will inspire SME manufacturers to value the importance of marketing at a whole new level.[7][8]
Having originally qualified as an apprenticeship served mechanical and production engineer (in the mid 1980’s) Carl moved in to the more commercial side of manufacturing, building his career through engineering sales management, then progressing in to his current role as an independent senior marketing advisor to manufacturers under £10m.[9][10][11][12]
Author[edit]
Carl began his career as an engineer, undertaking a five year on-the-job and day-release Technical Apprenticeship in Mechanical & Production Engineering for packaging and bottle top manufacturer Metal Closures Ltd in West Bromwich, UK. He worked on special purpose machines and press tool design. In 1987, he left and moved in to the commercial side of business as a Cost Proposals Engineer, then Internal Sales Engineer, External Sales Engineer, Senior Sales Engineer, Sales Manager and National Sales Manager within the pneumatics and hydraulics industry before setting up in business for himself in 1999 as a Consultant Internet and Marketing Professional.[1][10]
Between 1994 to 1996 he studied part time in the evening at Staffordshire University gaining a Higher National Certificate (HNC) in Business & Finance, with a Marketing Major.[1]
Since 1999, Carl has been consulting for small to mid-size (SME) businesses under £10 million turnover and is a member of the Chartered Institute of Marketing.[1][13][14]
Between 2010 to 2012, Carl was the Co-Founder, Marketing Director and Franchisor of Concentric Lettings Ltd, a residential Lettings and Property Management Franchise. As a copywriter, since the year 2000, Carl has been credited with authorship and publication of numerous articles in different publications; online and offline.[1][12][15][16][17]
In 2005, he successfully wrote the script for, produced, and built a team of 3D animators, story boarders, graphic designers, and voice over artists to produce a 3D CGI Animated Interactive DVD-Rom Game for the University of Wolverhampton, called ‘Going Place With Languages’. This was in French, Spanish and German languages, which was distributed across the UK schools/education sector.[18][1]
He is also notable as a speaker for delivering numerous Worldwide Marketing[19] and Internet Marketing related seminars, workshops, and master-classes directly to SME Business Owners and on behalf of various major public sector bodies, business/trade associations, and commercial organisations.[1][2]
[edit]
- 1997: The Fastest, Most Focused Way To CV & Interview Excellence (Book & Audio Programme)
- 1999: The Progressive Lead The Field (Audio Programme)
- 2001: Provocative Destiny (Audio Programme)
- 2003: The 10 Essential Steps To Website Success (Booklet)
- 2003: Search Engine Trade Secrets (Booklet)
- 2003: How To Grow Your Business Profits…Online! (Audio Seminar)
- 2003: SSTW Super Conference: How To Use The Internet To Grow Your Business (Audio Seminar)
- 2004: The Awesome Power of Internet Marketing (Audio Seminar)
- 2004: Marketing & Innovation (Audio Seminar)
- 2008: The Definitive 6 Stage Approach to Online Marketing Success (Video Programme)
- 2010: 10 Things Every Landlord Should Know Before Choosing a Lettings Agent (Booklet)
- 2014: How To Get & Keep Customers…Using Digital Marketing! (Booklet)
- 2017: The 7 Major Marketing Mistakes Too Many Manufacturers Make and How To Correct Them (Special Report)
- 2017: Marketing for Manufacturers – Why 80% of Small To Mid-Size Manufacturers Mismanage Their Marketing &What To Do About It. (Book)
References[edit]
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 "A profile of Carl Jarvis". Issuu.com.
- ↑ 2.0 2.1 "New Test Rig Centre set to deliver £1m sales". Cucumberpr.co.uk.
- ↑ Jarvis, Carl (20 December 2018). "Marketing for Manufacturers". Lulu.com – via Google Books.
- ↑ MarketingExchangeTV. "Carl Jarvis Interview Carl Jones MIB". YouTube.
- ↑ Moses, Augusta (14 June 2017). "Made in Birmingham". Sparkspace.co.uk.
- ↑ "Manufacturing Management - Is your manufacturing business the best kept secret in the market?". Manufacturingmanagement.co.uk.
- ↑ Noble, Barnes &. "Marketing for Manufacturers". Barnes & Noble.
- ↑ Jarvis, Carl (27 April 2017). "Marketing for Manufacturers". Lulu.com – via Amazon.
- ↑ "Marketing for Manufacturers - Carl Jarvis - Marketing Advisor". Carljarvis.com.
- ↑ 10.0 10.1 "Success or Failure". Stuberg.com.
- ↑ “Shropshire Business Owners Stand Poised To Boost Their Marketing Results”. 12th November 2012
- ↑ 12.0 12.1 "Shropshire Business Owners Stand Poised To Boost Their Marketing Results". Midlandbusinessnews.co.uk. 12 November 2012.
- ↑ Carl Jarvis. "Revealed: Secrets On How To Save Wolverhampton City Centre". YouTube.
- ↑ "Marketing in the Social Media Age". Mynewsdesk.com.
- ↑ "Lee Gilbert". Leegilbert.com.
- ↑ "Viewing Internet Marketing Services Ltd - web design, e-marketing & e-business solutions". Wmccm.co.uk.
- ↑ Coconut Creatives. "Carl Jarvis, Concentric Lettings". YouTube.
- ↑ "Internet Marketing Expenditure Breaks New Records… But Does It Have a Downside? - Home". Burkebros.co.uk.
- ↑ Worldwide Marketing
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