Marketing for the medical industry
Marketing for the healthcare service sector (also known as practice marketing) is a field of marketing specialized for health care providers (e.g. doctors, clinics). A special feature compared to other marketing fields is that practice marketing takes place largely under the conditions of consumer health laws and the HIPAA privacy regulations.
Target group[edit]
Target groups are doctors in the practice and clinic, health professionals, laboratories, pharmacies, and larger care structures such as local professional communities, medical care centers, or clinics. Veterinary service providers also belong to the target group.
Providers[edit]
Financial, tax and business consultants as well as specialist lawyers for medical law, advertising agencies for practice marketing, accounting service providers, consultants, and auditors for quality management, as well as architects and interior designers, specialize in marketing for the healthcare service sector.
Function[edit]
Practice marketing is a part of management as a business sub-process. Practice marketing should identify the development potential of a practice or clinic and develop it with targeted measures. The practice marketing is structured by formulated company goals in different areas.
The main goals are the acquisition of patients, the maintenance of regular patients, and thus the maintenance and expansion of the economic basis of a practice or clinic.
References[edit]
https://en.wikipedia.org/wiki/Consumer_health_laws https://www.hhs.gov/hipaa/for-professionals/faq/marketing/index.html https://www.hhs.gov/hipaa/for-professionals/index.html https://en.wikipedia.org/wiki/Marketing
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