Matador Network
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Type of site | Travel |
|---|---|
| Available in | English |
| Founded | 2006 |
| Headquarters | San Francisco |
| Founder(s) | Ross Borden and Ben Polansky |
| Industry | Travel, outdoors, food, leisure |
| Services | GuideGeek AI |
| Employees | 85 |
| Website | https://matadornetwork.com/ |
| Commercial | Yes |
Matador Network is a North American digital media company based in San Francisco focused on travel, outdoor adventure, food, nightlife, language learning and culture. The company has more than 80 million monthly visitors and 16 million social media followers and is the largest independent online travel publisher.[1]
The company was officially founded on April 28, 2006 by CEO Ross Borden and Ben Polansky.[2]
In 2023, Matador Network launched GuideGeek, a travel assistant using generative artificial intelligence technology from OpenAI.[3][4] The technology has both a free consumer version, and a white-label version for destination marketing organizations.[5]
History[edit]
During the COVID-19 pandemic Matador Network pivoted to content focused on outdoor adventure, road trips and domestic travel. In 2021, Borden relaunched Matador Creators — a revamped platform, or “LinkedIn for travel creators,” where creators can set up their profiles and apply for press trips or campaigns from brands. Matador Creators currently has more than 50,000 members including writers, bloggers, photographers, filmmakers and producers.[6]
After bootstrapping the company on $11,000, Borden scaled Matador Network into a seven-figure business and one of the largest travel brands on the web. Matador has thousands of travel writers, adventurers and influencers within its network, and has evolved from a branded content business into a full-fledged production studio making custom content for brands, hooking them up with its influencer network and distributing it to its millions of readers and social media followers.[7]
During the COVID-19 pandemic Matador Network pivoted to content focused on outdoor adventure, road trips and domestic travel. In 2021, Borden relaunched Matador Creators — a revamped platform, or “LinkedIn for travel creators,” where creators can set up their profiles and apply for press trips or campaigns from brands. Matador Creators currently has more than 50,000 members including writers, bloggers, photographers, filmmakers and producers.[6]
GuideGeek[edit]
In late 2022, Matador Network gained early access to the latest ChatGPT technology and began using it to build a tool for travel planning. In spring 2023, the company launched GuideGeek, a free A.I.-powered travel assistant and increased accuracy over the following year from 85% to 98%.[8] Users message the free service on Instagram, WhatsApp and Facebook Messenger.[9] Travelers can specify their budget and needs to generate custom itineraries.[10] Destinations such as Greece, Estes Park, Colorado and Illinois have partnered with Matador Network for custom versions of the AI technology.[11][12][13]
Matador Network has a team of human curators monitoring conversations to steer them back on track if the AI gets off course. Using this technique, known as reinforcement learning from human feedback (RLHF), the accuracy of GuideGeek has increased to 98%.[14] In recognition of GuideGeek, Fast Company named Matador Network to its 2024 list of Most Innovative Companies[1] and Skift named Matador a finalist in the "Best Use of AI" category of the 2024 IDEA Awards.[15]
Films and Books[edit]
Matador Network operates an in-house production team of 40 known as Matador Studios, which produces video content for brands as well as Matador Originals. Matador Network has distribution partnerships with organizations such as ESPN on Roku and connected TV.[6] It also created a video for Jeep starring snowboarder Shaun White.[16]
In 2019, Matador Network partnered with Southwest Airlines to create a four-episode series called “My City, My Heart: An Insiders' Guide by Southwest Employees.” The series showcased employees from four different work groups, each playing an important role, and launched across Matador's digital channels and onboard Wi-Fi-equipped flights on Southwest.[17]
Matador Network has also published books, including “No Foreign Lands: 100 of the Most Inspirational Travel Quotes of All Time,” which was named a 2012 New York Times gift guide suggestion.[18]
Matador was approached by publishing house Macmillan to write the book “101 Places to Get F*cked Up Before You Die.” Matador senior editor David S. Miller told Business Insider, “Our website is not about exploiting destinations. Matador and our brand has always been about traveling in a respectful way and trying to connect with local people.”[19]
References[edit]
- ↑ 1.0 1.1 Kelso, Stirling (2024-03-19). "GuideGeek is the travel chatbot that you'll actually want to use". Fast Company. Retrieved 2024-07-11. Unknown parameter
|url-status=ignored (help) - ↑ "The New AI for Travel: "GuideGeek" with Ross Borden". Brand USA. Retrieved 2024-07-12.
- ↑ "Are You Ready to Hand Over Your Travel Planning to the ChatGPT and AI Bots?". AFAR Media. 2023-04-25. Retrieved 2024-07-11.
- ↑ "GuideGeek gives a glimpse into future vacation planning | Fox News Video". Fox News. 2024-05-31. Retrieved 2024-07-12.
- ↑ Williams, Carl (2024-07-31). "GuideGeek Pioneers Custom AI for the Travel Industry". Tech Times. Retrieved 2023-08-06. Unknown parameter
|url-status=ignored (help) - ↑ 6.0 6.1 6.2 Girma, Lebawit Lily (2021-06-28). "Travel's Creator Economy Resets for Next Boom". Skift. Retrieved 2024-07-11.
- ↑ Alison, Weissbrot (2021-08-05). "Campaign Chemistry: Matador Network CEO Ross Borden". www.campaignlive.com. Retrieved 2024-07-11.
- ↑ Kurt Knutsson, CyberGuy Report (2024-05-15). "Even with glitches, planning your next trip with AI is making me rethink travel". Fox News. Retrieved 2024-07-12.
- ↑ Chen, Eve. "How to use AI to plan your next vacation and what you should know first". USA TODAY. Retrieved 2024-07-11.
- ↑ Bizouati-Kennedy, Yaël (2024-03-22). "4 Ways AI Travel Assistants Can Save You Money on Your Next Vacation". Nasdaq. Retrieved 2024-07-11. Unknown parameter
|url-status=ignored (help) - ↑ "Visit Estes Park launches AI-based tool to aid visitors – BizWest". 2024-05-03. Retrieved 2024-07-11.
- ↑ Koumelis, Theodore (2024-06-10). "Illinois Office of Tourism unveils Spring/Summer campaign". TravelDailyNews International. Retrieved 2024-07-11.
- ↑ "Με συνοδοιπόρο την Pythia το κοινό σχεδιάζει το ταξίδι του στην Ελλάδα". Marketing Greece. 2024-07-02. Retrieved 2024-08-06. Unknown parameter
|url-status=ignored (help) - ↑ "Travel tackles AI hallucinations". www.travelweekly.com. Retrieved 2024-07-11.
- ↑ Stacey, Adam (2024-07-30). "Skift IDEA Awards: Meet the 2024 Finalists". Skift. Retrieved 2024-08-06. Unknown parameter
|url-status=ignored (help) - ↑ Shaun White's Electrifying Ride: The Jeep Wrangler 4xe. Retrieved 2024-07-11 – via matadornetwork.com.
- ↑ "Southwest Airlines And Matador Network Launch Travel Content Partnership Inspired By Southwest Employees' Hometown Heart". www.southwestairlinesinvestorrelations.com. Retrieved 2024-07-11.
- ↑ Kugel, Seth (2012-12-11). "Gifts for the Frugal Traveler". The New York Times. ISSN 0362-4331. Retrieved 2024-07-11.
- ↑ Willett-Wei, Megan. "25 Places To Party Before You Die". Business Insider. Retrieved 2024-07-11.
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