Moving Mountains
| Private | |
| ISIN | 🆔 |
| Industry | Food |
| Founded 📆 | 2016 |
| Founder 👔 | Simeon Van der Molen |
| Headquarters 🏙️ | London, United Kingdom |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
Moving Mountains is a London-based food tech company that manufactures plant-based meat. The company produces meat alternatives in a product range that includes sausages, burger patties and other plant-based meat products.[1] The company has partnerships with major food and retail chains in Europe, the Middle East and Australia.[2][3][4][5][6]
History[edit]
Moving Mountains was founded in 2016 by Simeon Van der Molen, who came up with the idea in 2014 after he was diagnosed with high cholesterol, and contemplated either spending his whole life on medicines or changing his diet. Van der Molen, who was already an entrepreneur at that time with a household detergent brand, Ecozone,[7] transferred all the company's resources into the launch of the new company. He hired a team of food consultants and technologists to create a "juicy burger" of pea protein and oyster mushrooms with beetroot to simulate "blood",[7] that could be used as an alternative to meat-based products.[4][8][9]
Since 2016, Moving Mountains has expanded its market into Europe, Asia, and Australia. As of 2019, its annual turnover was approximately £10 million ($13.5 million) and it was valued at £101.6 million ($137.3million). Due to Van der Molen's stated aversion to venture capital, the company is self-funded.[10][11][7]
Products[edit]
2019[edit]
Moving Mountains launched a plant-based hot dog whose major constituent is sunflower seeds[7] in May 2019. It was launched in Unity Diner, a not-for-profit restaurant in Shoreditch, London.[12][6] The company introduced its range of sausage products at the Anuga FoodTec in September 2019.[2] Moving Mountains' burgers are available in multiple food service locations in major cities across Europe.[2][3][13][14]
2020[edit]
In June 2020 the company launched plant-based meatballs and mince with Ocado.[15][16]
Partnerships[edit]
Moving Mountains has partnerships with multiple food and retail chains in Europe, Middle East and Australia that are integral to the company's supply chain and sales.
Retail partnerships[edit]
In December 2019, Moving Mountains announced a partnership with retail chain, Sainsbury's through which it distributes its plant-based meat products in the UK.[7] Earlier in the same month, the company had announced a partnership with Australian retail chain Woolworths where Moving Mountains’ products were launched across 800 Woolworths stores in Australia.[17][12][3][5][10]
Moving Mountains products are also available in other European retail chains, including Jumbo, K-Ruoka and the Co-op.[2][18][19]
Restaurants[edit]
23 Hard Rock Cafe restaurants launched the company's plant-based, "bleeding" burger in Antwerp, Amsterdam, Berlin, Cologne, Munich, London, Paris and elsewhere.[5][13]
In October 2019 international fast food chain Carl's Jr. launched Moving Mountains' meat-free burger in 17 locations in Madrid, Valencia and Barcelona. The company's products are sold by restaurant chains, including Planet Hollywood, Tim Hortons and Applebee's.[17][20][14]
Distribution[edit]
In the UK, Moving Mountains products are distributed via wholesalers including Brakes and Bidfood, along with smaller wholesalers across the country.[21]
In the Middle East, the company announced a $12 million deal in February 2019 for a three-year partnership with Rastelli Foods to distribute its products to restaurants, retail stores, and hotels in that region[22][23]
In Europe, the products’ supply to food chains and retailers is managed by Jan Zandbergen BV. The company's products are also available at Booker, part of the Tesco group.[2][17]
In the US, Moving Mountains partnered in November 2019 with Rastelli Foods Group to manage the distribution of its products.[21]
See also[edit]
References[edit]
- ↑ "We tried the Moving Mountains 'bleeding' B12 vegan burger". Metro. 2018-02-21. Retrieved 2020-05-27.
- ↑ 2.0 2.1 2.2 2.3 2.4 globalmeatnews.com. "Moving Mountains launches sausage to European market". globalmeatnews.com. Retrieved 2020-04-14.
- ↑ 3.0 3.1 3.2 Gilliver, Liam. "Moving Mountains Launches Plant-Based Meat In Major UK Retailer". Vegan News, Plant Based Living, Food, Health & more. Retrieved 2020-04-14.
- ↑ 4.0 4.1 Gilliver, Liam. "Carl's Jr. Launches Plant-Based Moving Mountains Burger In Spain". Vegan News, Plant Based Living, Food, Health & more. Retrieved 2020-04-14.
- ↑ 5.0 5.1 5.2 "Vegan Pork Continues to Rise as Moving Mountains Introduces No-Pork Burger". vegconomist - the vegan business magazine. 2020-01-23. Retrieved 2020-04-14.
- ↑ 6.0 6.1 "'Bleeding' vegan burger pioneers to launch meat-free hot dog in London". Evening Standard. 2019-04-30. Retrieved 2020-04-14.
- ↑ 7.0 7.1 7.2 7.3 7.4 ""Food should be enjoyed": British startup brings 'bleeding' beef-free burger Down Under". SmartCompany. 2019-10-28. Retrieved 2020-05-27.
- ↑ Sheffield, Hazel. "Food start-ups move mountains to cater for meat-free tastes". ISSN 0140-0460. Retrieved 2020-04-14.
- ↑ Lewis, Tim (2020-02-09). "Hold the beef: how plant-based meat went mainstream". The Guardian. ISSN 0261-3077. Retrieved 2020-04-14.
- ↑ 10.0 10.1 "'Bonkers' ingredient behind $180m product". NewsComAu. 2019-10-28. Retrieved 2020-04-14.
- ↑ Waters, Cara (2019-10-28). "Startup bursts into local meat-free market with burger that bleeds". The Sydney Morning Herald. Retrieved 2020-04-14.
- ↑ 12.0 12.1 "'World's first' realistic vegan hot dog to go on sale next week". the Guardian. 2019-05-01. Retrieved 2020-04-14.
- ↑ 13.0 13.1 "Hard Rock Cafe Launches Moving Mountains Burger on the European market". vegconomist - the vegan business magazine. 2019-06-11. Retrieved 2020-04-14.
- ↑ 14.0 14.1 "Marston's will be first UK pub chain to sell 'bleeding' vegan burger". the Guardian. 2018-09-04. Retrieved 2020-05-27.
- ↑ foodnavigator.com. "Moving Mountains expands into Ocado with plant-based frozen food products". foodnavigator.com. Retrieved 2020-10-07.
- ↑ "Plant-based brand, Moving Mountains, partners with Ocado on new frozen range". Retail Times. Retrieved 2020-10-07.
- ↑ 17.0 17.1 17.2 "Moving Mountains enters UK supermarket channel". www.just-food.com. 2020-01-02. Retrieved 2020-04-14.
- ↑ "Vaihda hampurilaispihvisi lihattomaan versioon – Beyond-pihvit tulivat kaupan hyllylle". City (in suomi). Retrieved 2020-04-14.
- ↑ Gilliver, Liam. "UK Supermarket Co-Op Expands Its Vegan Options With 'Incredible Burgers'". Vegan News, Plant Based Living, Food, Health & more. Retrieved 2020-04-14.
- ↑ "Moving Mountains Products Now Available in Sainsbury's". vegconomist - the vegan business magazine. 2020-01-03. Retrieved 2020-04-14.
- ↑ 21.0 21.1 "Moving Mountains Signs Deal with Bidfoods to Supply Universities, Hospitals and Schools". vegconomist - the vegan business magazine. 2019-03-04. Retrieved 2020-04-14.
- ↑ "Could the best burger be plant-based? Moving Mountains founder seeks to flip consumer expectations". .foodingredientsfirst.com/. Retrieved 2020-04-14.
- ↑ "Rastelli Foods Group Partners With Moving Mountains". www.preparedfoods.com. Retrieved 2020-04-14.
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