Muck Rack
| Type of business | Private |
|---|---|
| Founded | 2009 |
| Country of origin | United States |
| Founder(s) | Greg Galant Lee Semel |
| Industry | News media, public relations |
Muck Rack is a public relations software company.[1] The company was founded by Greg Galant and Lee Semel, and is a part of Sawhorse Media.
History[edit]
Muck Rack was founded in 2009 by Greg Galant and Lee Semel, cofounders of the Shorty Awards,[2] and is a part of Sawhorse Media.[3] The site was originally intended as a database of journalists and news aggregator.[4] Shortly after launching, the company started a program of "one line press releases," which were described as "Twitter-style" journalism.[5] Over time, the company expanded its scope and became a platform for public relations teams to pitch journalists and monitor media.[6] It also introduced features to allow journalists to build portfolios on the site.[7]
In August 2020, the company entered into a partnership with marketing company Business Wire.[8] In 2021, the company partnered with the Center for Public Relations at University of Southern California to conduct a survey on political polarization in the United States.[9]
In 2022, Business Insider included the company on its list of "The top 27 software companies serving the public relations industry."[4]
In June 2021 Muck Rack announced that they were becoming a fully distributed company.[10] The company launched the Remote Forever pledge for other organizations to sign an agreement to permit remote work for all of their employees.[11]
Features[edit]
Muck Rack allows users to monitor news, and find and pitch relevant journalists,[12][13] and sort journalists by publication and beat.[6][14] Users can also access databases of both online and print content through Muck Rack.[15]
The site uses web scraping to gather publications and automatically add them to relevant journalist profiles.[16] Journalists can update their profiles to personalize their portfolios.[7][17] It is also possible to set up alerts for stories based on keywords and topics.[12]
The company has partnered with media analytics companies, including Comscore and Similarweb, to provide information on publishers' web traffic, impressions, and other metrics.[18][19] Journalists can see analytical information about how often their publications are shared on social media, and by whom.[20] In 2020, Muck Rack launched Trends, a feature which breaks down trending topics in journalism based on the number of news articles published about it.[21] It also introduced a podcast database which allows users to search for, connect with, and pitch podcasts.[22]
References[edit]
This article "Muck Rack" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Muck Rack. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
- ↑ "Muck Rack; Now A Good Thing For Journalists. Adweek"
- ↑ "Tech Talk with Muck Rack cofounder and CEO Gregory Galant". PR Week. Retrieved 2022-06-06.
- ↑ Myers, Courtney Boyd (2011-12-01). "Muck Rack Tracks What Journalists Are Tweeting About". The Next Week. Retrieved 2022-06-06.
- ↑ 4.0 4.1 Czarnecki, Sean. "27 top software firms that companies like Amazon and McDonald's use to supercharge their public relations efforts". Business Insider. Retrieved 2022-06-06.
- ↑ Frommer, Dan. "The Future Of PR: Twitter-Style, Pay Per Character". Business Insider. Retrieved 2022-06-06.
- ↑ 6.0 6.1 "Muck Rack, home of 140-character dispatches from the field, gets useful". Nieman Lab. Retrieved 2022-06-06.
- ↑ 7.0 7.1 Mullany, Anjali (2012-08-21). "Muck Rack's New Landing Pages For Journalists Put PR Spam On Notice". Fast Company. Retrieved 2022-06-06.
- ↑ "Muck Rack enters partnership with Business Wire". www.prweek.com. Retrieved 2022-06-06.
- ↑ "CPR surveys explore political polarization and corporate responses to social activism". annenberg.usc.edu. Retrieved 2022-06-06.
- ↑ SPJ. "Muck Rack, SPJ survey data shows journalists cover more beats than before; produce content for more than one medium". www.spj.org. Retrieved 2022-06-06.
- ↑ Pandey, Erica (2021-08-02). "68% of companies don't have a clear plan for hybrid work yet". Axios. Retrieved 2022-06-06.
- ↑ 12.0 12.1 Luttrell, Regina (2016-08-19). Social Media: How to Engage, Share, and Connect. Rowman & Littlefield. p. 63. ISBN 978-1-4422-6525-7. Search this book on
- ↑ Thies, Crystal; Halloran, Matthew (2012-06-28). The Social Media Handbook for Financial Advisors: How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business. John Wiley & Sons. ISBN 978-1-118-24086-1. Search this book on
- ↑ Edge, Abigail (2013-12-06). "Tool for journalists: Muck Rack social sharing bookmarklet | Media news". Journalism.co.uk. Retrieved 2022-06-06.
- ↑ Bach, Natasha. "Muck Rack adds print content to PR management software". PR Week. Retrieved 2022-06-06.
- ↑ "Why Muck Rack Prioritizes Clean Code in Its Dev Process | Built In". builtin.com. Retrieved 2022-06-06.
- ↑ "How journalists can use Muck Rack as a portfolio platform | Media news". Journalism.co.uk. 2012-09-28. Retrieved 2022-06-06.
- ↑ Czarnecki, Sean. "11 tech firms that top companies like Coca-Cola and Samsung rely on to prove their PR works". Business Insider. Retrieved 2022-06-06.
- ↑ "Tool for journalists: Muck Rack social sharing reports | Media news". Journalism.co.uk. 2014-05-28. Retrieved 2022-06-06.
- ↑ Shipman, W. Matthew (2015-08-15). Handbook for Science Public Information Officers. University of Chicago Press. ISBN 978-0-226-17946-9. Search this book on
- ↑ "Journalists never write about ... Shhh! Yes they do, and this tool can show you". Poynter. 2020-02-10. Retrieved 2022-06-06.
- ↑ "Launching the first podcast media database". Muck Rack. 2020-04-07. Retrieved 2022-06-12.
