NYS Collection Eyewear
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| ISIN | 🆔 |
|---|---|
| Founded 📆 | New York City, U.S. 1996 |
| Founder 👔 | Sal Babbino Marc Behar |
| Headquarters 🏙️ | 4 Timber Lane, Suite E, Marlboro NJ 07746 |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
NYS Collection Eyewear is a United States-based sunglass and eyewear company founded in 1996 by Sal Babbino and Marc Behar. The company started with a retail location at the World Trade Center in New York City. Their headquarters are currently in Marlboro, New Jersey.
Organization[edit]
NYS Collection's founders began their personal journey as friends and business partners in a much different context than today. From the moment their parents allowed them to cross the street on their own, two Brooklyn-born kids, Sal Babbino and Marc Behar, began a lifelong friendship. It didn't take long for them to go from childhood games and adventures to creating a business enterprise together. At an early age they began their first business partnership and their first retail location selling the local newspaper for $0.25 each on a busy street corner in Brooklyn. Later in life, at the young age of 25 years of age, Sal asked his best friend to join him in starting a new business called NYS Collection Eyewear. Both Sal and Marc had learned over the years a simple philosophy: if you listen to your customers and deliver a quality product at an affordable price, customers will beat a path to your door (April 1996).[1]
When they ventured out onto those heady streets as young kids seeking fun and a little fortune; the avenues of a vibrant, diverse and electric, "make it here, you can make it anywhere" metropolis, known as New York City, developed a keen sense of community, an entrepreneurial spirit and the positive mental attitude that anything is possible. Those character traits have never left them in over 40 years of personal and professional friendship. Now 23 years later and with over 120 million pairs sold, Sal and Marc continue to listen to their customers and deliver quality products at an affordable price.
As business continues to grow, NYS Collection Eyewear developed and initiated a wholesale program and line of products called City Shades. City Shades offers high quality products, affordable pricing and an abundance of options to match all clients' and customers' needs (January 2019).
Today, NYS Collection is sold in approximately 13 countries and at 100 franchised retail locations in the United States. The brand features three distinct product lines: NYS Collection New York, NYS Signature polarized and NYS ELITE Eyewear.
Beginning in 2012, NYS Collection Eyewear divided the sale of their lines under their primary brand of NYS Collection New York and City Shades. NYS Collection is sold exclusively online and through franchised retail locations. Internationally, NYS Collection has locations in Brazil, the UAE, Vietnam, the United Kingdom, Mexico, Colombia, Spain, Bulgaria and Greece.
External links[edit]
- ↑ "Our Story - NYS Collection Eyewear". NYS Collection. Retrieved 2019-01-31.
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