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Native.ai

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Native.ai
Type of site
Analytics
Area servedWorldwide
Key peopleRoman Karachinski
Nina Grigorieva
Websitehttps://www.native.ai
CommercialYes
LaunchedFeb 2016
Current statusActive

Native.ai is a web analytics and conversion optimization service for online publishers..[1] It is built by News360 Ltd. and makes use of the natural language processing engine behind the News360 app to classify articles into audience interests.[2][3][4]

Overview[edit]

Launched in 2016[5], Native.ai is a tool that identifies topics in content and records audience reading behavior to segment audiences by their affinity with topic clusters. [2] By using machine learning and artificial intelligence data, editorial and audience development teams can optimize volume, frequency and type of content for engagement quality. Companies that seek to target audiences can use the same segments to create native advertising campaigns.

Products[edit]

Analytics[edit]

Native.ai offers analytics reports with metrics specifically for publishers such as audience interests, authors, engagement quality and publisher tags. Native.ai uses the natural language processing engine which has an ontology of over 1 Million interests to classify articles and associated audience interests[2][6][7][8]

Native Advertising[edit]

Native.ai also allows companies to execute native advertising on their network of publishers using the segments created with audience interests.[9]

References[edit]

  1. "NativeAI Market Share and Web Usage Statistics". SimilarTech. Retrieved 2018-06-01.
  2. 2.0 2.1 2.2 "News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers - Marketing Land". Marketing Land. 2016-02-26. Retrieved 2018-06-01.
  3. "Daily Research News Online no. 22265 - News360 Introduces Audience Analysis Platform". www.mrweb.com. Retrieved 2018-06-01.
  4. "News360: Your Personalized News Reader". News360. Retrieved 2018-06-01.
  5. "News360 | Crunchbase". Crunchbase. Retrieved 2018-06-01.
  6. "Free Advanced Audience Analytics Tool Launched from News360 - PACEDm.com - Chief Digital Marketer". PACEDm.com - Chief Digital Marketer. 2016-02-28. Retrieved 2018-06-01.
  7. "The Most Important Metric is Trust: How Machine Learning and Artificial Intelligence Can Help Pave the Way to Publisher Success". Retrieved 2018-06-01.
  8. "Native AI | WAN-IFRA Events". events.wan-ifra.org. Retrieved 2018-07-03.
  9. "News360 adds native ads to its free publisher analytics". MarTech Today. 2018-05-01. Retrieved 2018-02-01.

External Links[edit]


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