Type of site
|Key people||Roman Karachinski|
Native.ai is a web analytics and conversion optimization service for online publishers.. It is built by News360 Ltd. and makes use of the natural language processing engine behind the News360 app to classify articles into audience interests.
Launched in 2016, Native.ai is a tool that identifies topics in content and records audience reading behavior to segment audiences by their affinity with topic clusters.  By using machine learning and artificial intelligence data, editorial and audience development teams can optimize volume, frequency and type of content for engagement quality. Companies that seek to target audiences can use the same segments to create native advertising campaigns.
Native.ai offers analytics reports with metrics specifically for publishers such as audience interests, authors, engagement quality and publisher tags. Native.ai uses the natural language processing engine which has an ontology of over 1 Million interests to classify articles and associated audience interests
Native.ai also allows companies to execute native advertising on their network of publishers using the segments created with audience interests.
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