Neal Ludevig

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Neal Ludevig
Neal Ludevig.jpg File:Neal Ludevig.jpg
Ludevig in New York, NY (2019)
Born (1987-03-01) March 1, 1987 (age 35)
🏳️ NationalityUnited States
🎓 Alma materBrandeis University
💼 Occupation
CEO, Moon31
🏡 Home townHarlem, New York City

Neal Ludevig (born March 1, 1987) is an American producer, curator, musician and social entrepreneur. He currently leads Moon31 as the CEO and is the Senior Associate Producer of Future x Sounds USA. He is most known for being a co-founder of the Harlem Arts Festival,[1][2] and for curating and co-producing the 50th Year Anniversary of the Harlem Cultural Festival (aka Black Woodstock).[3][4][5][6][7]


Ludevig attended Brandeis University from 2005 - 2008, and graduated with a double major in American Studies and Sociology. During that time he was a member of the co-ed a cappella group Starving Artists,[8] and served as the Justice of the Union Judiciary in the Student Union.[9] In 2007 Neal joined a New York-based band "The Scarlet", which won Spin magazine's "Hot Pursuit" Competition,[10][11] was briefly signed to Original Signal Recordings/Epic Records,[12] and performed at SXSW in 2008 alongside Vampire Weekend.[13][14][15]


After university, Ludevig was awarded the TaLK scholarship and lived in South Korea teaching English and Music.[16] Moving back to New York City, Ludevig began working at Addeo Music International (AMI) as a booking agent and manager, working with artists such as Robert Glasper, Pharoah Sanders, Medeski Martin & Wood, Paquito D'Rivera, José James, Lee Konitz, Gerald Clayton, Mos Def, Roy Ayers,[16] among many others.

Harlem Arts Festival[edit]

While at AMI he co-founded the Harlem Arts Festival along with two colleagues,[17] a non profit based in Harlem dedicated towards supporting artists of all disciplines that had a connection to the community.[18] The organization's first year was in part funded through a successful Kickstarter campaign,[19] which received attention from the New York Times,[20] DailyCandy, The Daily News,[21] and other media outlets. The organization's events were attended by more than 17,000 attendees by 2017,[22] was sponsored by organization such as Jetblue, ConEd, Whole Foods, Goldman Sachs, and others.[23] Ludevig served as the Executive Director and a member of the board from 2011-2017.[24]

During his time at Harlem Arts Festival, the organization presented such artists as Timothy Bloom,[25][26] Braxton Cook,[27] Sidra Bell, Stefanie Batten Bland,[28] Toni Blackman,[29][30] Divinity Roxx,[31][32] Maurice Brown,[33] Bentley Meeker,[34] and in its final year, was the last publicly advertised performance for Prodigy (of Mobb Deep) before his passing.[35] M1 of Dead Prez performed at a tribute concert hosted by Harlem Arts Festival and released never-before-heard lyrics of Prodigy.[36] Under Ludevig's tenure, the Harlem Arts Festival's activities served more than 200 artists, was covered by a number of media outlets including The New York Times,[37] NY1,[38] ABC,[39] CBS,[40] Artnet,[41] and many others.[42]

ENLIGHTENED Ice Cream[edit]

In 2012 he became the Chief operating Officer at ENLIGHTENED Ice Cream, a national CPG company started by a former classmate at Brandeis, Michael Shoretz.[43][44] Under his tenure, the company expanded its distribution to more than 4,000 stores across the country.[45]


In 2019, Ludevig appeared in the New York Times,[3] NPR's "All of It",[46] Rolling Stone, and a number of other media outlets as a curator and co-producer for a series of events celebrating the 50th Year Anniversary of the Harlem Cultural Festival (aka Black Woodstock), which he produced alongside Future x Sounds and City Park Foundations Summerstage[47]

Currently Neal is the CEO and founder of Moon31,[48] a media agency based in New York City, and the Senior Associate Producer of Future x Sounds USA.[49] He is also a producer on the YouTube mini-series "Insomnia".[50]

Awards & Recognition[edit]

  • 2015 Congressman Rangel established a "Harlem Arts Festival" day[51]
  • 2016 APAP Selected as an ELI Emerging Leader[52]


  1. "Volunteer Staff". Harlem Arts Festival. Archived from the original on 2017-09-03.
  2. Umoh, Ruth (2017-02-08). "New York Artists Fight to Perform Uptown". Medium. Retrieved 2019-08-25.
  3. 3.0 3.1 Brooks, Daphne A. (2019-08-15). "At 'Black Woodstock,' an All-Star Lineup Delivered Joy and Renewal to 300,000". The New York Times. ISSN 0362-4331. Retrieved 2019-08-25.
  4. ""Black Woodstock" Returns To Harlem To Celebrate 50 Years". College Hip Hop. 2019-05-28. Retrieved 2019-08-25.
  5. "Woodstock: Two Hours of Peace and Music | All Of It". WNYC Studios. Retrieved 2019-08-25.
  6. Kelly, Mike. "In 1969, Woodstock's producers tried for a diverse crowd. Here's why it didn't work". North Jersey. Retrieved 2019-08-25.
  7. Arnold, Chuck (2019-08-15). "How a funky Harlem music fest became the 'Black Woodstock'". New York Post. Retrieved 2019-08-25.
  8. "Alumni". BRANDEIS STARVING ARTISTS. Retrieved 2019-08-25.
  9. Garafalo, Pat (2008-02-15). "Off-campus senator campaign continues, Ludevig wins Union Judiciary race". The Brandeis Hoot. Retrieved 15 February 2008.
  10. "Bands Compete for Record Deal in Spin's Hot Pursuit". Spin. 2008-05-23. Retrieved 2019-08-25.
  11. "Winners Advance in Spin's Hot Pursuit". Spin. 2008-06-20. Retrieved 2019-08-25.
  12. "The Scarlet Win the Hot Pursuit!". SPIN. 2007-12-19. Retrieved 19 December 2007.
  13. "X, Vampire Weekend Set for Annual SPIN SXSW Party". Spin. 2008-02-25. Retrieved 25 February 2008.
  14. Snyder, Daniel. "Band seeks stardom, gets signed". The Justice. Retrieved 11 March 2008.
  15. Dumser, TJ. "The Scarlet - Webisode 7: "SXSW 2008 Part 3"". Retrieved 7 April 2008.
  16. 16.0 16.1 "NYPL Community Oral History Project | A People's History of Harlem | Neal Ludevig and Chelsea Goding". Retrieved 2019-08-25.
  17. Mays, Jeff. "Inaugural Harlem Arts Festival Organizers Want to Showcase Local Artists". DNA Info. Archived from the original on 16 May 2013. Retrieved 6 February 2012. Unknown parameter |url-status= ignored (help)
  18. "About Us". Harlem Arts Festival. Archived from the original on 2017-08-29.
  19. Feeney, Michael. "Arts festival for Harlem on the way, organizers say". NY Daily News. Retrieved 20 March 2012.
  20. Miet, Hannah (2012-02-17). "Giving Ideas a Kick in the Wallet". City Room. Retrieved 2019-08-25.
  21. FEENEY, MICHAEL J. "Arts festival for Harlem on the way, organizers say". Retrieved 2019-08-25.
  22. "Harlem Arts Festival | Arts Initiative Columbia University". Retrieved 2019-08-25.
  23. "Harlem Arts Festival 2014 This Weekend! June 27-29". HarlemCondolife.Com. 2014-06-26. Retrieved 2019-08-25.
  24. "A Letter From The Executive Director: Moving On". Retrieved 2019-08-25.
  25. Fera-Schanes, Seth. "5th Anniversary of the Harlem Arts Festival". Full Access NYC. Retrieved 6 June 2016.
  26. "The Harlem Arts Festival Celebrates 5th Anniversary This Summer". Broadway World. Retrieved 17 June 2016.
  27. "Harlem Arts Festival Announces 5th Anniversary Gala and Awards". Harlem Arts Festival. Retrieved 29 February 2016.
  28. "#HAF2017 Spotlight - Stefanie Batten Bland". Harlem Arts Festival.
  29. "Toni Blackman | NYXT". Toni Blackman | NYXT. Retrieved 2019-08-25.
  31. "Harlem Arts Festival VIP Party".
  32. "#HAF2015 Spotlight: Divinity Roxx". Harlem Arts Festival. Retrieved 24 June 2015.
  33. "We Need Each Other ft. John Robinson, Maurice Brown and Marc Cary's". Harlem Arts Festival. Retrieved 16 August 2017.
  34. Fera-Schanes, Seth (2016-06-23). "5th Anniversary of the Harlem Arts Festival". Full Access NYC. Retrieved 2019-08-25.
  35. "Harlem Arts Fest to Honor Late Hip-Hop Legend Prodigy at Sixth-Annual Event". DNAinfo New York. Archived from the original on 2019-01-12. Retrieved 2019-08-25. Unknown parameter |url-status= ignored (help)
  36., HipHopDX- (2017-06-28). "dead prez's M-1 Spits Unreleased Prodigy Verse From "Let's Get Free"". HipHopDX. Retrieved 2019-08-25.
  37. Smith, Melissa (2019-06-21). "11 Outdoor Installations to See in New York This Summer". The New York Times. ISSN 0362-4331. Retrieved 2019-08-25.
  38. "Your Weekend Starts Now 4/27/17". Retrieved 2019-08-25.
  39. Harlem Arts Festival 2013 on ABC News Here & Now, retrieved 2019-08-25
  40. "Harlem Arts Festival Celebrates Jazz Appreciation Month". Retrieved 2019-08-25.
  41. "Harlem Arts Festival Young Patrons -". artnet News. 2015-03-20. Retrieved 2019-08-25.
  42. Ludevig, Neal. "A Letter From The Executive Director of HAF". Harlem Arts Festival. Retrieved 20 September 2017.
  43. Daniels, Allison. "Detox Your Workday With 5 Simple Swaps". Refinery29. Retrieved 13 January 2014.
  44. "WEB EXTRA: National Ice Cream Month". Progressive Grocer. Retrieved 18 June 2013.
  45. Morissey, Janet (2015-03-04). "Ice Cream as Health Food? This Bar Comes Close". The New York Times. Retrieved 4 March 2015.
  46. "Black Woodstock 50 | All Of It". WNYC. Retrieved 2019-08-25.
  47. "Black Woodstock 50th Anniversary: Igmar Thomas / Talib Kweli / Keyon Harrold / Cory Henry / Alice Smith / Georgia Anne Muldrow / Freddie Stone & Special Guests". City Parks Foundation. Retrieved 2019-08-25.
  48. "Moon31". Moon31. Retrieved 2019-08-25.
  49. "Neal Ludevig Linkedin Profile". Linkedin.
  50. "Neal Ludevig". IMDb. Retrieved 2019-08-25.
  51. "Harlem Arts Festival: Spotlight ElanHiArt". Retrieved 2019-08-25.
  52. "Emerging Leadership Institute 2016".

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