Nick India
| Nickelodeon | |
|---|---|
| Owned by | MTV Networks India (1999–2007) Viacom 18 (2007–present) |
| Country | India |
| Language | SD channel: Hindi Tamil Telugu Kannada Malayalam Bengali Marathi Gujarati HD+ channel: English Hindi |
| Headquarters | Mumbai, India |
| Website | nickindia |
Search Nick India on Amazon.
Nickelodeon ( Nick for short ) is an Indian children's pay television network based in Mumbai. It is the Indian equivalent to the original American network and is owned by Viacom 18, a joint venture between ViacomCBS and TV18. Despite using the "Nick" name, it does not air any content from the original American network in recent times as part of a localisation strategy. Original shows of the channel are only shown on HD+ channel.
As of October 2020, the channel becomes highest viewers in India and it is on the top.[1]
History[edit]
Nickelodeon was launched on 16 October 1999 and was initially picked up by Zee TV.[2]
Zee TV launched a Nickelodeon-branded programming block as part of a distribution deal between Viacom International and Zee Entertainment Enterprises. It was replaced by the Cartoon Network block in 2002.[2][3]
In 2004 Viacom revamped Nickelodeon in India to increase its viewership, including branding it as Nick, local productions and starting Hindi feed.[4][5]
Viacom signed a programming deal with Sun Network in 2007 according to which Nickelodeon shows will air on Chutti TV dubbed in Tamil and Telugu. This deal was later cancelled when Nickelodeon decided to add Tamil and Telugu language tracks to their own channel.[6]
On 25 June 2010 Nick India rebranded using the current logo. It was the last major market to undergo this makeover.[7]
In 2011, Viacom 18 launched a new channel called Sonic.[8] Initially the channel was focused on action and adventure, before switching their focus to comedy in 2016.[9]
Viacom 18 Motion Pictures distributed Keymon & Nani in Space Adventure, a film based on the Nickelodeon India series Keymon Ache in 2012.[10] Another theatrical film, Motu Patlu: King Of Kings from the Motu Patlu franchise was released in Hindi and Tamil on 14 October 2016.[11]
Nick Jr. India was launched in late 2012 after being spun off from the main channel.[12] TeenNick aired in the evenings before 1 February 2017, when it was discontinued.
In 2013 the first ever Kids Choice Awards was hosted in India.[13]
On 5 December 2015, Viacom 18 launched Nickelodeon HD+, the first children's channel in high definition in India.[14] It originates a different schedule than the main network, including previously unaired international programming such as The Legend of Korra.
In March 2016, Viacom 18 launched a Nick programming block named "Nick Hour" on their free-to-air channel Rishtey.[15] The programming consists of shows like Motu Patlu, Pakdam Pakdai, The Jungle Book, Go, Diego, Go!, Keymon Ache and Chhoti Anandi (Colors series).
Nick India launched Kannada feed on 1 September 2018. Four additional language feeds in Marathi, Bengali, Gujarati and Malayalam were launched in 2020.[16]
Nick India announced its first co-production with Nickelodeon International called The Twisted Timeline of Sammy & Raj, slated to air internationally in 2021.[17]
Programming[edit]
In the channel's first years of broadcasting it aired mostly original programmes from the US, such as Rugrats, Aaahh! Real Monsters, As Told by Ginger, Rocket Power, The Wild Thornberrys, The Adventures of Jimmy Neutron: Boy Genius, Rocko's Modern Life, The Angry Beavers, CatDog, Hey Arnold!, The Fairly OddParents and Danny Phantom. The network also aired live action shows, such as Kenan & Kel, Drake & Josh, Clarissa Explains It All, Legends of the Hidden Temple, Nick Bites and many more.
After the success of Nickelodeon U.S. game shows, Nick India produced two local game shows, Dum Dama Dum[18] and Gilli Gilli Gappa.[19] They launched J Bole Toh Jadoo, a spin-off series of 2003's Koi... Mil Gaya. The series premiered on 14 November 2005 on Children's Day.
In 2006 Nick India started acquiring Japanese animated shows such as Ninja Hattori, Perman and Mighty Cat Masked Niyander.[20]
Nick started airing Colors's show Jai Shri Krishna in 2009. The show was re-edited and customized for a younger audience.[21] They also acquired Little Krishna, an animated series produced by BIG Animation India and The Indian Heritage Foundation in May 2009.[22] Also, in 2009 the channel started acquried the French series Oggy and the Cockroaches.
Starting in 2011, Nickelodeon India started producing local animated shows, starting with Keymon Ache and a theatrical movie based on the series.[10] The local strategy became successful with Motu Patlu in 2012, and they later launched more local animated series like Pakdam Pakdai in 2013, Shiva in 2015, Gattu Battu in 2017, Rudra in 2018 and Ting Tong in 2020. The success with domestic product gave the network the latitude to reduce their dependence on American content (which had proven long-term to have little connection to Indian viewers), and with the launch of Nickelodeon HD+ in 2018, most foreign content from the American and British networks migrated to that channel space instead. Prevalently, animated content has proven to do well for the network, while American live-action content has generally garnered low ratings.[23][5][24][4]
See also[edit]
References[edit]
- ↑ "Nickelodeon becomes highest viewership in India".
- ↑ 2.0 2.1 "ZEE TV TO LAUNCH NICKELODEON". 11 October 1999. Archived from the original on 23 March 2017. Retrieved 21 June 2017.
- ↑ "Cartoon Network block replaces Nick on Zee TV". 14 August 2002. Retrieved 19 September 2017.
- ↑ 4.0 4.1 "Nickelodeon India business and operations head Pradeep Hejmadi – AnimationXpressAnimationXpress". www.animationxpress.com. Retrieved 20 July 2018.
- ↑ 5.0 5.1 "Nick to get 'MTV India treatment' for makeover". Indian Television Dot Com. 22 May 2004. Retrieved 20 July 2018.
- ↑ "Sun's Chutti TV targets 25% ad growth in 2010". 19 December 2009. Retrieved 9 January 2018.[dead link]
- ↑ "Nick India undergoes makeover, to don new logo from June 25". The Economic Times. 24 June 2010. Retrieved 3 March 2018.
- ↑ "Viacom18 to launch new channel Sonic for "new young adults"". Campaign India. Retrieved 1 November 2017.
- ↑ "Nick rebrands their kids channel Sonic with refreshing new logo and their successful show 'Shiva' – AnimationXpressAnimationXpress". www.animationxpress.com. Retrieved 1 November 2017.
- ↑ 10.0 10.1 "Nick's Keymon Ache to make its theatrical debut on 9 November". 6 November 2012. Archived from the original on 14 June 2018. Retrieved 4 January 2017. Unknown parameter
|url-status=ignored (help) - ↑ "Viacom18 to bring 'Motu Patlu King of Kings' animation film". Retrieved 8 September 2016.
- ↑ "Viacom18 launches Nick Jr. to enter preschool segment in India | TelevisionPost.com". www.televisionpost.com. Archived from the original on 7 November 2017. Retrieved 1 November 2017. Unknown parameter
|url-status=ignored (help)[unreliable source?] - ↑ "Nickelodeon Kids Choice Awards now in India". Indian Television Dot Com. 10 October 2013. Retrieved 1 November 2017.
- ↑ "Viacom18 to launch HD kids channel Nick HD+, unveils local IP 'Shiva' for Nick | TelevisionPost.com". www.televisionpost.com. Archived from the original on 8 July 2017. Retrieved 1 November 2017. Unknown parameter
|url-status=ignored (help) - ↑ ""Nick Hour" on Rishtey". 30 March 2016. Archived from the original on 14 December 2017. Retrieved 13 December 2017. Unknown parameter
|url-status=ignored (help) - ↑ "Nick & Sonic adds four new local language feeds". Indian Television Dot Com. 20 January 2020.
- ↑ Delhi, BestMediaInfo Bureau; September 02; 2020. "News Update: Nickelodeon International and Nickelodeon India team up to co-produce new series". www.bestmediaifo.com. Retrieved 2 September 2020.
- ↑ "Nick brings 'Double Dare' Hindi version". Indian Television Dot Com. 9 November 2004. Retrieved 2 November 2017.
- ↑ "Nick launches "Gilli Gilli Gappa" on Holi". 14 March 2006. Retrieved 18 November 2017.
- ↑ "Nick scores hat trick with new shows on board – AnimationXpressAnimationXpress". www.animationxpress.com. Retrieved 10 January 2018.
- ↑ "Colors to share Jai Shri Krishna with Nick, but with a different touch". 16 January 2009. Retrieved 27 November 2017.
- ↑ "Animation series 'Little Krishna' debut on May 11". 7 May 2009. Retrieved 10 January 2018.
- ↑ "Toon Today – Indian Express". archive.indianexpress.com. Retrieved 12 July 2019.
- ↑ "'The focus for Nick in 2007 is to drive reach' : Nina Elavia Jaipuria – Nick India vice president & general manager". Indian Television Dot Com. 12 February 2007. Retrieved 20 July 2018.
External links[edit]
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