POP Fashion
| POP.JPG | |
 | |
| Private | |
| Traded as | Yishang Yunlian Group |
| ISIN | 🆔 |
| Industry | Fashion |
| Fate | Active |
| Founded 📆 | |
| Founder 👔 | |
Areas served 🗺️ | Worldwide |
| Members | |
Number of employees | |
| 🌐 Website | popfashioninfo.com |
| 📇 Address | |
| 📞 telephone | +86 21 64083371 |
POP Fashion is a fashion trend information platform of Yishang Yunlian Group. The website was founded in 2004 and is the first listed company to provide an internet fashion design supply chain.[1] POP Fashion is the pioneer in achieving O2O model in the industry. The site provides accurate directional decision reference, comprehensive and in-depth resources with strong applicability. Through its official website and books, the company is determined to build a fashion research and study network focusing on trends, styles, and fabric.
Specialty
POP’s fashion experts and cooperative trend organizations provide comprehensive and deep design planning, bringing practical information for brands and apparel factories. The aim is to:[2]
- Co-operate with global trend organizations for consumption reports and upcoming trends.
- Update runway shows, trade shows, trunk shows, retail market, street snaps.
- Covering 40,000 fashion brands, millions of styles, and design references.
Clients
POP’s clients can be from anywhere in the fashion industry including brand companies, trade companies, garment factories, fabric mills, retailers, design studios, fashion academies, industry associations, and more. CEO, market director, creative director, designers, and buyers from brands, apparel companies, textile companies, garment factories all are getting fashion trends and design inspirations from POP Fashion.[3]
Services
- Big Data Support: Trend reports based on big data; big data based trend reports.
- New O2O: Apply O2O mode for fashion trends, joint books, and websites.
- Design Online: Focus and connects design clues with intelligent recommendation technology.
- Work Studio Online: Special account space for designers to collect and work.
- ULB: A fabric trade platform, making trendy fabric real and available.
Values
POP Fashion believes there is no perfect work, but products can be perfectly featured with the creator’s idea and spirit. POP is determined to allow clients' design work to get continuous inspiration with trends, analysis reports, fast fashion collections, and millions of styles.[4] Having professional views, creative ideas, and inspirations lets create a product that can be called a Work.
Products
- Future Trends: Design development reports are intended to guide, direct and help respond to the fast fashion market.
- Analysis: Market analysis reports will help aim to get the latest trends from rational data reports and sensitive changes.
- Design Resource: In the inspiration gallery, style gallery, and prints & patterns gallery, users can filter to select and apply their design.[5]
- ULB: POP Fashion’s brother product ULB is a fabric trade platform, which could help customers buy the fabric that is just on-trend.
- Design Relevance: Following the design steps, POP designed lineal clues for users from brands, styles, and analysis reports to forecast trends. POP connects different columns and galleries with precise recommendations.
