PURE goal criteria

From EverybodyWiki Bios & Wiki

PURE is a mnemonic acronym, giving criteria to guide in the goal setting of objectives, for example in project management, employee-performance management and personal development.

PURE stands for the following criteria set and ideally speaking, each corporate, department or personal objective or goal should be:[1]

  • Positively stated
  • Understood
  • Relevant
  • Ethical

Alternative goal setting frameworks[edit]

There are multiple alternative frameworks dedicated to goal setting, most popular are CLEAR and SMART.

See also[edit]

  • SMART criteria
  • CLEAR goal criteria
  • Management by objectives
  • Performance indicator
  • Strategic planning
  • PDCA
  • SWOT analysis
  • Pareto principle


  1. "Goal Setting - Are Your Goals SMART PURE and CLEAR".

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