Peremoga and Zrada (Перемога и зрада)
«Peremoga» и «zrada» (укр. — «Victory» и «Betrayal, treachery») или «зрада» и «перемога» — it are two lexeme of socio-political discourse, an ukrainianismes, established internet memes, had started emerge at the end of 2013 to origin of 2014 on Ukraine, during Euromaidan event, and have received the ultimate form by the middle of 2015. . It constitute a face effect of active involvement in a social relation in the struggle for a Victories and against a Betrayal, where the original meaning of those categories, as well as received results of the struggle, can change to opposite.
History of emergence and formalize[edit]
Peremoga[edit]
Fallowing the events of Euromaidan, the prase «peremoga» in Ukrainian Information space most frequelently became designate a Victory over "the regime", which was overthrowned in february 2014, in result an armed copt in Kyiv, that afford the authorities the president of Ukraine Viktor Yanukovych. Then mass media post-maidan Ukraine strarted to call the "peremoga" real and self-styled achievements Armed Forces of Ukraine in the War in Donbass, it mean that it use in all forms political, ideological and "military" confrontation with Russia, also they call that word - all successes new Ukraine government.
According to the popular thought of Ukrainians, the government of Ukraine period the president of Ukraine Petro Poroshenko wished to look like the "peremoga" highly questionable a things, at internet space the "peremoga" often became look in an ironic style, and started to associate to other meme the "zrada", which is something barrier to achieve "peremoga" .
Zrada[edit]
Increased use the phrase zrada (literally "betrayal, treachery") in Ukrainian political environment, as well as Peremoga, was started in period of Ukrainian political crisis 2013-2014 and Euromaidan, and was initially applied to indicate attempt to some group of opposition forces, those were on Maidan to conclued an agreement with the regime of Viktor Yanukovych. But after the victory of Euromaidan, those who were an advocates it, started use the word for a differences events, which are opposite an ideas for that "stood" Euromaidan.
An examples of Zrada:
- A former comrades of Yanukovych of political environment, who escaped lustration and dismissed, those are members of the security forces
- Signing of Minsk Protocol
- Russian Language and the widespread use in life and official speeches
- The defeat Ukrainian army from a rebel forces in summer 2014-winter 2015
- A Ukrainian tourists vacation in Crimea
- Etcetera
Eventually, it bacame to be the Internet meme, and it utilization to ironically show any failure of the life Ukraine of post-maidan period .
Notes[edit]
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