Pesach Lattin
| Pesach Lattin | |
|---|---|
 File:Pesach Lattin 1.png | |
| Born | 1975 |
| 🏳️ Nationality | American |
| 💼 Occupation | Entrepreneur, media executive, marketing consultant, rabbi |
Pesach “Pace” Lattin (born 1975) is an American entrepreneur, media executive, marketing consultant, and rabbi. He is known for being the founder and editor-in-chief of the online marketing publications ADOTAT,[1] ADOTAS,[2] and Performance Marketing Insider. He was also previously the CEO of Vizi Media.[2]
Education[edit]
Pesach Lattin attended Brooklyn College.[3]
Career[edit]
Prior to his career in marketing, Lattin served as a founding member of the first Electronic Crimes Task Force, organized by the US Secret Service.[4] He also did work for the NYPD.[4]
Pesach Lattin’s first venture in the field of online marketing was co-founding the marketing company Cyberreps, which he eventually sold to Interep.[4] He also co-created the Luna Network, which was merged into Sprinks, a company that was eventually purchased by Google.[2]
He founded the advertising agency and industry-based publication ADOTAS in 2001. In the same year, he also became the founder and CEO of Vizi Media, an advertising representation firm.[2] As part of Vizi Media, he worked with clients such as Marvel, Ruckus, Nasdaq, the Puerto Rico Tourism Council, and The Washington Times.[2]
Other executive positions Lattin has held include Director of Business Development at LeadsCon, Executive Vice President of Sales & Marketing at Affiliate.com, Chief Marketing Officer at Twistfire Media, and Director of Sales Marketing at RexDirect.
Pesach Lattin currently serves as the founder and editor-in-chief of the advertising publication ADOTAT.[1] He has also written for publications such as ClickZ,[2] MediaPost,[2] the Times of Israel,[5] and the Jewish Press.[6]
As a consultant, Lattin is known for his work integrating AI into marketing strategies. He has used AI technologies such as ChatGPT, RankBrain, and others for purposes such as content recommendations, visual experiences, chatbots, website design, localization strategies, and data analysis.
Personal Life[edit]
Pesach Lattin has autism and EDS.[7]
References[edit]
- ↑ 1.0 1.1 https://www.adotat.com/about-us/
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 https://blacktiemagazine.com/vizimedia.pdf
- ↑ http://www.brooklyn.cuny.edu/bc/pres/grad98/
- ↑ 4.0 4.1 4.2 https://ania.com/about-pesach-pace-lattin/
- ↑ https://blogs.timesofisrael.com/author/pesach-lattin/
- ↑ https://www.jewishpress.com/author/pesach-lattin/
- ↑ https://www.ted.com/profiles/44686370/about
