Plateno Group<br/>铂涛集团
| File:Plateno Group.jpg | |
| Private | |
| ISIN | 🆔 |
| Industry | Hospitality |
| Founded 📆 | July 17, 2013 |
| Founder 👔 | |
| Headquarters 🏙️ | , No.300 Xinjiao West Road, Haizhu District, Guangzhou , China |
Area served 🗺️ | Worldwide |
Key people | |
| Products 📟 | hotels apartments coffee chains art public platforms |
| Members | |
Number of employees | |
| 🌐 Website | platenogroup.com |
| 📇 Address | |
| 📞 telephone | |
Plateno Group[3] is one of Chinese enterprises[4][5],founded on July 17,2013,[6][7]headquartered in Guangzhou, Guangdong,[8]which is engaged in hotels,apartments,coffee franchise,artwork public platforms and so on.[9] Owning nearly 20 brands, with over 100 million members (including Jinjiang's members)[10] and more than 5,000 branches in over 450 cities cross China, Plateno Group is now branching out into overseas markets in Southeast Asia, Europe, Africa and so forth.[11][12]
In May 2015, together with Ctrip, a travel service company, Plateno Group made a joint strategic investment in eLong.com, which is a leading mobile hotel reservation company in China, became one of OTA's closest partners in China's hotel industry.[13]
History[edit]
2013[edit]
On July 17,2013, Plateno Group was officially founded, and completed the privatization of 7 Days Inn, a domestic well-known chain hotel brand.[14][15][16] In the meantime, Plateno Group launched several hotel brands,that is to say,Portofino Hotels & Resorts, Lavande Hotels, James Joyce Coffetel and Zmax Hotels.
2014[edit]
- On April 16, 7 Days Inn voiced its core value proposition choice of the young and launched 7 Days Premium.[17]
- On July 22, Plateno Group launched Xana Hotelle,whinch is China's first female-oriented chain hotel brand.[18]
- On August 8, Plateno launched "Bolexiang".
- On October 15, Plateno held a strategy conference, and launched several brands including Maison Albar, MORA COFFEE, Manjusaka Art Platform and Tan Go.[19]
- On October 30, Plateno Group, together with Hilton Worldwide, held a brand release conference for Hampton by Hilton, announcing that Hampton by Hilton had entered Chinese market, and that Plateno Group would take full charge of market operation of Hampton in China.[20][21]
2015[edit]
- On February 10, it launched IU Hotel.[22]
- On March 14,it initiated PAI Hotels.[23]
- On April 9, it launched H12 featuring "New Luxury" experience.[24]
- On May 12, it launched Experiential Public Welfare together with China Youth Development Foundation.[25]
- On May 22, together with Ctrip, it made a strategic investment in eLong.com, a leading mobile hotel reservation company in China.[26]
- On May 29, it held China's first GeekGame in the field of experiential consumption, and launched a vertical incubator focusing on experiential consumption.[27]
- On September 18, it accepted a strategic investment from Jinjiang Shareholding, a listed company owned by Jinjiang International, which marked an alliance between Jinjiang International and Plateno Group. They thus become China's first hotel group ranking top five in the world, holding an ambition to build a global leading group with international competitiveness and brand influence.[28]
- In the end of September, based on its "Incubation Platform for Open Hotel Brands", Plateno Group launched a few hotel brands such as "Chonpines" and "LOHAP Inn".[29]
- On December 9, it initiated "Connection +∞ Plateno Group 2016 New Product Fashion Show", the first new product fashion show in the hotel industry. From then, brands affiliated to Plateno would release new products, new services and new designs to consumers every year. Also, Plateno Group brought out Plateno ·Trip, its first travel socialization e-commercial platform, to the public.[30]
2016[edit]
- On March 31, Plateno Group and Althoff Hotel Group, a renowned European luxury hotel group, held a brand release conference for Ameron. Plateno, as "brand operator", would take full charge of market *operation of Ameron in Asia.[31]
- On June 14, Plateno Group and Spanish Barceló Group held a brand release conference in Beijing, officially announcing that Barceló, a hotel brand in Europe, had made its way into China.[32]
2017[edit]
- On January 16,the integration of membership data of Plateno Group and Jinjiang International Group contributed more than 100 million members.
- On June 16, The English portal of Plateno Trip was launched. Overseas members could make registration and order all the hotels of Plateno Group on the website.[33]
- On December 16, Plateno Collection 2018 was held in Guangzhou.[34]
Founder[edit]
Zheng Nanyan,also known as Alex Zheng,[2]is the Chief brand architect,President,and founder of the Group.In 2013, Alex Zheng founded Plateno Group, completed the privatization of 7 Days Inn, and launched a number of experiential brands in succession.
Membership platform[edit]
The number of registered members of Plateno Group has exceeded 80 million and they are entitled to experience multiple brands with the central reservation system.The Group developed a membership system,Plateno Club,and it is used by over 80 million members in 450 cities across China.[35] On March 28, 2017, Plateno Club and Jinjiang J-Club together announced their official accession to WeHotel Membership System.[36]
Honors[edit]
- Global Growth Enterprise of World Economic Forum(in 2014).[37]
- Regarded as one of China's 50 Most Innovative Companies in the Chinese version of Fast Company(in 2014 and 2015).[38]
References[edit]
- ↑ "U.S. Private-Equity Firm General Atlantic Joins With China's Ctrip.com in New Fund". wsj.com. 2016. Retrieved 27 March 2018.
- ↑ 2.0 2.1 "Owner of top European soccer club buys stake in Phoenix Rising, aims to bolster MLS bid". bizjournals.com. 2018. Retrieved 27 March 2018.
- ↑ "China's Hunt For Hotels Goes Beyond Luxury Travel". forbes.com. 2016. Retrieved 12 March 2018.
- ↑ "Plateno and Jin Jiang merger creates China's largest hotel group". thephuketnews.com. 2015. Retrieved 27 March 2018.
- ↑ "China-based hotel management eyes expansion in Java, Batam". thejakartapost.com. 2018. Retrieved 27 March 2018.
- ↑ "以创新影响力成就品牌——以铂涛集团的发展扩张为例" (PDF). sysu.edu.cn. 2017. Retrieved 27 March 2018.
- ↑ "7天酒店并入铂涛酒店集团引行业震动". cntv.cn. 2013. Retrieved 27 March 2018.
- ↑ "International Exchange Students at Lingnan College Visit Plateno Group". sysu.edu. 2016. Retrieved 28 March 2018.
- ↑ "法国五大品牌入驻 铂涛集团开拓全球化市场". xinhuanet.com. 2015. Retrieved 27 March 2018.
- ↑ "锦江与铂涛会员整合数据超1亿". bbtnews.com.cn. 2017. Retrieved 28 March 2018.
- ↑ "China budget hotel brands eye overseas expansion". ft.com. 2017. Retrieved 28 March 2018.
- ↑ "Silversea nails deal for China representation with major hotel group". seatrade-cruise.com. 2016. Retrieved 28 March 2018.
- ↑ "China hoteliers launch luxury resorts where the stay's about the experience". scmp.com. 2015. Retrieved 27 March 2018.
- ↑ "Hilton to have 1,000 hotels by 2025". chinadaily.com.cn. 2017. Retrieved 27 March 2018.
- ↑ "Plateno Collection set to showcase the vision of Alex Zheng". traveldailynews.com. 2016. Retrieved 27 March 2018.
- ↑ "7 Days economy hotel chain sold". usa.chinadaily.com. 2013. Retrieved 27 March 2018.
- ↑ "更年轻、更平民 7天连锁计划升级数千家酒店". eastmoney.com. 2017. Retrieved 27 March 2018.
- ↑ "首推女性酒店品牌Xana Hotelle 铂涛深耕中端市场". business.sohu.com. 2014. Retrieved 27 March 2018.
- ↑ "铂涛集团再推五品牌". news.hexun.com. 2014. Retrieved 27 March 2018.
- ↑ "Hilton Worldwide Signs Exclusive License Agreement for Major Expansion of Hampton by Hilton Hotels in China". newsroom.hilton.com. 2014. Retrieved 27 March 2018.
- ↑ "Hilton Signs Exclusive License Agreement for Major Expansion of Hampton by Hilton Hotels in China with Plateno Group". taiwannews.com.tw. 2014. Retrieved 27 March 2018.
- ↑ "铂涛集团全新概念酒店品牌亮相郑州". roll.sohu.com. 2015. Retrieved 27 March 2018.
- ↑ "铂涛集团2016新品时尚秀 派酒店大秀不一样". chinanews.com. 2015. Retrieved 27 March 2018.
- ↑ "铂涛新品牌H12布局三大洲". chinadaily.com.cn. 2015. Retrieved 27 March 2018.
- ↑ "铂涛集团全新概念酒店品牌亮相郑州". roll.sohu.com. 2015. Retrieved 27 March 2018.
- ↑ "携程携手腾讯铂涛 6亿美元买下艺龙". jiemian.com. 2015. Retrieved 27 March 2018.
- ↑ "铂涛集团打造体验消费领域专业孵化器". chinanews.com. 2015. Retrieved 27 March 2018.
- ↑ "锦江战略投资铂涛完成交割(图)". business.sohu.com. 2015. Retrieved 27 March 2018.
- ↑ "铂涛集团开启多品牌策略". news.163.com. 2015. Retrieved 27 March 2018.
- ↑ "铂涛2016新品时尚秀 酒店成时尚消费场景". news.ifeng.com. 2015. Retrieved 27 March 2018.
- ↑ "铂涛引进欧洲高端酒店品牌Ameron". xinhuanet.com. 2016. Retrieved 27 March 2018.
- ↑ "携手铂涛 巴塞罗酒店进入中国". fashion.sina.com.cn. 2016. Retrieved 27 March 2018.
- ↑ "酒店不安分：铂涛集团发布独立旅行App". jiemian.com. 2017. Retrieved 27 March 2018.
- ↑ "体验酒店时尚新生活 铂涛集团2018新品时尚秀即将来袭". news.ifeng.com. 2017. Retrieved 27 March 2018.
- ↑ "铂涛会新亮相：千万会员全球共享". people.com.cn. 2014. Retrieved 27 March 2018.
- ↑ "迈向WeHotel会员服务共享时代". tech.huanqiu.com. 2017. Retrieved 27 March 2018.
- ↑ "World Economic Forum Recognizes 14 Companies from Greater China as Global Growth Companies". weforum.org. 2014. Retrieved 27 March 2018.
- ↑ "铂涛再次上榜《快公司》中国最佳创新公司50". huanqiu.com. 2016. Retrieved 27 March 2018.
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