Prime Point Foundation

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Prime Point Foundation
FoundedDec 1999; 21 years ago (Dec 1999)
FounderKrishnaswamy Srinivasan
TypeNon Government Organisation

Prime Point Foundation, officially inaugurated in December, 1999,[1] is a not-for-profit organization founded by Krishnaswamy Srinivasan. Srinivasan, also known as Prime Point Srinivasan, is a communication expert, social worker, Digital journalist and former banker. Dr. M. S. Swaminathan, an agricultural scientist, inaugurated the trust. The present trustees include the founder and S. Narendra, a former spokesman of the Government of India and former information advisor to the Prime Minister of India. The trust aims to create awareness about communication, journalism and public relations among the students of Indian universities and colleges. The Foundation also promotes positive journalism through its ezine PreSense


Since its inception, a number of eminent Indians from diverse fields have participated in the activities of the Prime Point Foundation including Sri Jayendra Saraswathi Swamigal, M. S. Swaminathan, T S Krishnamurthy, N Rangachary, T S Raghavan, N Vittal, Yagnaswami Sundara Rajan, N Gopalswami and many others.


The foundation facilitates a number of activities. Its training division organises workshops covering areas like strategic corporate communication, stress management, Digital journalism and team building. It has also facilitated establishment of at least three more organisations to create awareness about Communication and journalism, namely,

  • The New Media Forum which brings together the media journalists operating in Chennai.
  • The Chennai PR Club [2] which serves as a meeting place for PR and professionals related to corporate communications.
  • The India Vision Clubs in many parts of India. The India Vision Clubs draw inspiration from India 2020, a book written by A P J Abdul Kalam, Former president of the Republic of India.

Moreover, to encourage the communication and journalism awareness, the foundation has also presented a number of awards:

  • 2000-01: Award for the best public relations related campaign by the colleges and educational institutions of the metropolis of Chennai.
  • 2001-02: Award for the best documentary film produced by students of Mass communication of the colleges and educational institutions of the metropolis of Chennai.
  • 2003: Essay Contest on India Vision for the students of colleges and other educational institutions of the state of Tamil Nadu.
  • 2004: Award for the best public service programme by the Doordarshan, the national TV channel of India.

The foundation is also associated with a number of online activities. For instance, the Foundation maintains India Vision 2020, a website inspired by the book India 2020.

Online publications[edit]

The foundation manages discussion groups on Public Relations, Communication and Journalism.

It also publishes India's first PodMagazine [3] titled 'PodUniversal'. It has published more than 400 podcasts on various themes, covering health, education, public relations, communication, media, economics, technology, national development, Democracy and Governance.

Since March 2006,it is publishing a monthly eMagazine (ezine) titled 'PreSense' spreading positive vibrations. Many eminent people have either guest edited or contributed their views. The Ezine has received Awards from Association of Business Communicators of India and Public Relations Council of India. It was the media partner for the 5th World PR Conference held in June 2008 organised by Chartered Institute of Public Relations at London, and was also the Media Partner for the International PR Conference held in Detroit in October 2008 hosted by Public Relations Society of America (PRSA) and Global PR Conference held at Bangalore during April 2009 by Public Relations Council of India (PRCI)

Foreword by Dr APJ Abdul Kalam

The Foundation has also published three printed editions of 'Collectors Digest' titled PreSense100, PreSense100+ and PreSense130 covering select articles published in the first 100, 110 and 130 [4] issues of PreSense respectively. Former President of India Dr. A P J Abdul Kalam has given the Foreword to the first edition of Collectors Digest.

Other initiatives[edit]

Jointly with the ezine PreSense, the Foundation has set up five initiatives Sansad Ratna Award, Education Loan Task Force, Digital Journalists Association of India, Digital Security Association of India and Next Gen Political Leaders to create awareness among the people on various aspects like Democracy, Education Loan, Digital journalism and Digital security and Political leadership skills respectively.

Sansad Ratna Award[edit]

Since 2010, the Foundation presents Sansad Ratna Award to top performing Lok Sabha Members based on their participation in debates, introduction of private members bills and raising questions. 9th edition of Sansad Ratna Award function was held on 9 June 2018 at Indian Institute of Technology Madras, who is associated with this initiative since 2012. [5]

External links[edit]


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