Priyagold
| Food company | |
| ISIN | 🆔 |
| Industry | Food |
| Founded 📆 | 1994 |
| Founders 👔 | Shri. Ballabh Prasad Agarwal, Shri. Manoj Kumar Agarwal, Shri. Navin Kumar Agarwal, Shri. Shekhar Agarwal |
| Headquarters 🏙️ | , |
Area served 🗺️ | Worldwide |
| Products 📟 | Biscuits, snacks, chocolates, and other food products |
| Revenue🤑 |  ₹3,000 crore (US$420 million) (2022-23)[1] |
| Members | |
Number of employees | 1500-2000 employees |
| Parent | Surya Food & Agro Ltd. |
| 🌐 Website | Priyagold website |
| 📇 Address | |
| 📞 telephone | |
Priyagold[2][3] is an Indian food company.[4][5] The brand was established in 1994 under Surya Food & Agro Ltd. by Shri. Ballabh Prasad Agarwal and his sons[6][7][8], Shri. Manoj Kumar Agarwal[2], Shri. Navin Kumar Agarwal,[9] and Shri. Shekhar Agarwal. Operating under Surya Food & Agro Ltd., Priyagold has established a global presence, exporting biscuits, snacks, chocolates,[10] and other food products to over 20 countries across Asia, Africa, Europe, America, Australia,[11] the Middle East, and the Caribbean Islands. Surya Food & Agro Ltd[12]., the entity for marketing biscuits under the Priyagold brand,[13] inaugurated a new manufacturing unit in the state of West Bengal in 2022.[14][15][16][17]
History
Established in 1994,[18][19] Priyagold faced initial challenges but experienced continuous growth. At the time of Shri. Ballabh Agarwal's death in 2021, the company had built an empire valued at Rs 3000 crores,[20][21][22] as reported by Patrika. In 1994 Priyagold was incorporated under the name of Surya Food & Agro Ltd. and launched its product, Butter Bite.[23][24][25][26][27][28][29]
References
- ↑ "Priyagold targets Rs 10,000-crore turnover by 2022, plans to introduce new product lines - ET Retail". ETRetail.com. The Economic Times. Retrieved 7 July 2023.[permanent dead link]
- ↑ 2.0 2.1 "Meet the Agarwals: The family behind your favourite butter-bite biscuit Priyagold; know about the owners, their journey, and more". Financialexpress. 2023-09-11. Retrieved 2024-04-03.
- ↑ "Priyagold Biscuits: Latest News, Videos and Photos of Priyagold Biscuits | Times of India". The Times of India. Retrieved 2024-04-03.
- ↑ "इस मारवाड़ी ने हिला दिया पारले-जी का टिका-टिकाया धंधा, बना दी अरबों की कंपनी, हीरोइनें बेचती हैं इनके बिस्किट". News18 हिंदी (in हिन्दी). 2024-02-29. Archived from the original on 2024-04-03. Retrieved 2024-04-03.
- ↑ "Priyagold to launch chocolates by Nov; aims Rs 10 cr revenue". The Economic Times. 2008-09-07. ISSN 0013-0389. Retrieved 2024-04-03.
- ↑ "Meet the Agarwals: The family behind your favourite butter-bite biscuit Priyagold; know about the owners, their journey, and more". Financialexpress. 2023-09-11. Retrieved 2024-04-03.
- ↑ "Priyagold Biscuits owner Ballabh Prasad Agarwal passes away - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2024-04-03.
- ↑ "How Ballabh Prasad Agarwal's Priyagold became a nostalgic icon". www.storyboard18.com. Retrieved 2024-04-04.
- ↑ "कर्ज लेकर डाली बिस्किट फैक्ट्री, अब है दो हजार करोड़ का टर्नओवर, जानें कैसे प्रिया गोल्ड के मालिक बीपी अग्रवाल ने हासिल किया मुकाम | BP Agarwal start priya gold biscuit factory now 2000 crore turnover". Patrika News (in हिन्दी). 2021-06-02. Retrieved 2024-04-03.
- ↑ "PriyaGold launches its D2C website". Financialexpress. 2023-11-23. Retrieved 2024-04-04.
- ↑ "इस मारवाड़ी ने हिला दिया पारले-जी का टिका-टिकाया धंधा, बना दी अरबों की कंपनी, हीरोइनें बेचती हैं इनके बिस्किट". News18 हिंदी (in हिन्दी). 2024-02-29. Archived from the original on 2024-04-03. Retrieved 2024-04-03.
- ↑ NewsDesk (2023-11-23). "PriyaGold introduces direct-to-consumer website". MediaBrief. Retrieved 2024-04-03.
- ↑ "Workers ransack Priyagold unit in Greater Noida, injure policemen". Hindustan Times. 2017-06-30. Retrieved 2024-04-03.
- ↑ "How Ballabh Prasad Agarwal's Priyagold became a nostalgic icon". www.storyboard18.com. Retrieved 2024-04-03.
- ↑ "The Marcom Avenue bags Performance mandate for Priya Gold - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2024-04-03.
- ↑ "PriyaGold Redefines the FMCG Landscape with the Launch of Its Innovative D2C Website". 2023-11-24. Retrieved 2024-04-03.
- ↑ Team, MBA Skool. "Priyagold CNC Biscuits SWOT Analysis - Key Points & Overview". MBA Skool. Retrieved 2024-04-03.
- ↑ "The Marcom Avenue wins the performance marketing mandate of PriyaGold". Financialexpress. 2023-09-28. Retrieved 2024-04-03.
- ↑ "कर्ज लेकर डाली बिस्किट फैक्ट्री, अब है दो हजार करोड़ का टर्नओवर, जानें कैसे प्रिया गोल्ड के मालिक बीपी अग्रवाल ने हासिल किया मुकाम | BP Agarwal start priya gold biscuit factory now 2000 crore turnover". Patrika News (in हिन्दी). 2021-06-02. Retrieved 2024-04-03.
- ↑ "Meet man who quit his family business, built Rs 3000 crore company which is challenging..." DNA India. Retrieved 2024-04-03.
- ↑ "Priyagold to launch chocolates by Nov; aims Rs 10 cr revenue". The Economic Times. 2008-09-07. ISSN 0013-0389. Retrieved 2024-04-03.
- ↑ "Meet man who quit his family business, built Rs 3000 crore company which is challenging..." DNA India. Retrieved 2024-04-03.
- ↑ www.ETBrandEquity.com. "The Marcom Avenue secures PriyaGold mandate for performance marketing - ET BrandEquity". ETBrandEquity.com. Retrieved 2024-04-03.
- ↑ Livemint (2022-02-04). "Biscuit maker Priyagold opens manufacturing unit in West Bengal". mint. Retrieved 2024-04-03.
- ↑ www.ETBrandEquity.com. "Katrina Kaif to endorse PriyaGold's SuperStar - ET BrandEquity". ETBrandEquity.com. Retrieved 2024-04-03.
- ↑ "Priyagold ropes in Kiara Advani as its brand ambassador : Bollywood News". Bollywood Hungama. 2020-11-05. Retrieved 2024-04-03.
- ↑ Livemint (2022-02-04). "Biscuit maker Priyagold opens manufacturing unit in West Bengal". mint. Retrieved 2024-04-04.
- ↑ www.ETBrandEquity.com. "The Marcom Avenue secures PriyaGold mandate for performance marketing - ET BrandEquity". ETBrandEquity.com. Retrieved 2024-04-04.
- ↑ "कर्ज लेकर डाली बिस्किट फैक्ट्री, अब है दो हजार करोड़ का टर्नओवर, जानें कैसे प्रिया गोल्ड के मालिक बीपी अग्रवाल ने हासिल किया मुकाम | BP Agarwal start priya gold biscuit factory now 2000 crore turnover". Patrika News (in हिन्दी). 2021-06-02. Retrieved 2024-04-04.
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