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QWSTION

From EverybodyWiki Bios & Wiki

QWSTION
ISIN🆔
Industryfashion, textiles, accessories
Founded 📆2008
Founders 👔Sebastian Kruit
Christian Kaegi
Fabrice Aeberhard
Matthias Graf
Johannes Schoenegger
Headquarters 🏙️,
Switzerland
Area served 🗺️
Members
Number of employees
🌐 Websiteqwstion.com
📇 Address
📞 telephone

QWSTION is a Swiss bag company that was founded in 2008 by Sebastian Kruit, industrial designers Christian Kaegi and Fabrice Aeberhard, graphic designer Matthias Graf and Johannes Schoenegger.[1] QWSTION creates bags and other products made from natural materials and have developed Bananatex, a technical textile made from the fibres of the Abacá banana plant.[2][3]

History[edit]

The company was created to design bags that are ‘sustainable, aesthetically pleasing and functional’ – attributes that, according to the founders, were not offered by existing products. The name QWSTION is a portmanteau of the phrase "questioning the norm". The first collections introduced in 2008 were made from linen/cotton canvas.[4] In 2014, the company produced their first in-house material development: a Global Organic Textile Standard (GOTS) certified organic cotton canvas.

In October 2018 QWSTION launched Bananatex, a technical textile they had developed from the fibres of the Abacá banana plant.[5][6] The plants are grown in the Philippines using sustainable forestry practises and is so robust that it doesn't require any pesticides, fertilisers or artificial irrigation.[7] The raw fibres are processed into a functional fabric, coated with natural wax for water-repellency.[8]

Bags[edit]

QWSTION produces bags in both Bananatex and organic cotton and designs its bags to be worn for multiple purposes including business and leisure as well as allowing easier repairability.[9][10][11]

Collaborations[edit]

QWSTION has collaborated with several other companies on products:

  • DNS: co developed with QWSTION a waterproof jacket made from very densely woven organic cotton fabric which is similar in design to fabric used by army parachutes used in World War 2. This collaboration was awarded the 2016 Bundespreis of Eco-Design Germany.[12]
  • Lehni: co-developed an outdoor chair using the Bananatex fabric.[13]
  • Rafael Kouto: the Swiss fashion designer worked with QWSTION to upcycle bags which had been returned.[14]
  • Mover: QWSTION + Mover are both working to elimination of plastic from their products. They have collaborated to produce the Hip Pack, a lightweight bag for outdoor use. The limited edition bags are produced in Switzerland from QWSTION's Cradle to Cradle Certified Bananatex material combined with wool and aluminium.[15]

Production[edit]

QWSTION sources and develops almost all materials itself in collaboration with suppliers. The company focuses on sustainability, using natural materials instead of plastics and other processes which pollute the environment. QWSTION works with three manufacturing partners in Switzerland, China and the Czech Republic. T&S, QWSTION's partner in Huizhou, China, is Business Social Compliance Initiative (BSCI) certified.[16] Nähwerk, a Charity initiative in Zürich, Switzerland, produces the smaller or limited quantity products e.g. QWSTION + Kunsthaus Zurich Shoppers and Etuis.[17][18]

Legal[edit]

QWSTION AG is a registered public limited company in Zurich, Switzerland. All operational business is run through QWSTION International GmbH in Austria and QWSTION Schweiz GmbH in Switzerland. Bananatex AG is a spin off company registered in Zug, Switzerland.[19][20][21]

Awards and certificates[edit]

QWSTION has been awarded several prizes, most of them for sustainability and the development of Bananatex.

  • 2021: Cradle-to-cradle certification® Gold[22]
  • 2021: German Sustainability Award 2021 Winner, Category: Pioneers[23]
  • 2019: German Federal Ecodesign Award 2019 Winner (Bundespreis Ecodesign 2019), Category: Bananatex® by QWSTION[24]
  • 2019: Design Preis Schweiz Winner, Category: Textile Design[25]
  • 2019: Green Product Award 2019 Winner, Category: Material for Bananatex® by QWSTION[26]
  • 2019: Cannes Corporate Media and TV Awards 2019 – Gold in category: Marketing Communication B2C for Bananatex[27]
  • 2019: Holzbaupreis Tirol 2019 Winner (Wood Building Prize 2019), Category: Commercial Building for QWSTION International GmbH, Seefeld, Austria[28]
  • 2018: Goldener Hase Winner, Category: Design for Bananatex® by QWSTION
  • 2016: German Federal Ecodesign Award 2016 Winner (Bundespreis Ecodesign 2016), Category: Product for All-Weather-Coat by QWSTION and DNS[29]

External links[edit]

References[edit]

  1. ↑ GmbH, QWSTION international. "Swiss Bags & Accessoires". QWSTION. Retrieved 2022-04-12.
  2. ↑ Corti, David Streiff. "Qwstion: Das Label aus Zürich setzt auf Nachhaltigkeit". NZZ Bellevue (in Deutsch). Retrieved 2022-04-12.
  3. ↑ Peters, Adele (2019-04-12). "This new technical fabric replaces polyester with banana plants". Fast Company. Retrieved 2022-04-12.
  4. ↑ "QWSTION Interview :: Brand, Beginnings and Business". Carryology - Exploring better ways to carry. 2014-09-11. Retrieved 2022-04-01.
  5. ↑ "QWSTION: Is Bananatex the Next Miracle Backpack Fabric?". Carryology - Exploring better ways to carry. 2018-10-11. Retrieved 2022-04-01.
  6. ↑ Zeitung, Süddeutsche. "Neue Formen". Süddeutsche.de (in Deutsch). Retrieved 2022-04-12.
  7. ↑ Peters, Adele (2019-04-12). "This new technical fabric replaces polyester with banana plants". Fast Company. Retrieved 2022-04-01.
  8. ↑ "QWSTION Creates a Minimalist Bag Collection Made From Banana Plants". Design Milk. 2020-01-06. Retrieved 2022-04-01.
  9. ↑ "QWSTION Bananatex: Special Mention on The 100 Best Inventions of 2019". Time. Retrieved 2022-04-12.
  10. ↑ Preuss, Simone (2018-10-15). "Qwstion stellt nachhaltige Taschen aus Bananatex vor". FashionUnited (in Deutsch). Retrieved 2022-04-12.
  11. ↑ "QWSTION's waterproof fabric made from banana plants wins design prize switzerland 2019". designboom | architecture & design magazine. 2019-11-03. Retrieved 2022-04-12.
  12. ↑ GmbH, QWSTION international. "QWSTION + D.N.S. – All Weather Coat For City & Office". QWSTION. Retrieved 2022-04-01.
  13. ↑ GmbH, QWSTION international. "Lehni in collaboration with QWSTION". QWSTION. Retrieved 2022-04-01.
  14. ↑ GmbH, QWSTION international. "QWSTION + Rafael Kouto upcycled QWSTION pieces". QWSTION. Retrieved 2022-04-01.
  15. ↑ Dang, Kim. "Nicolas Rochat von Mover Plastic Free Sportswear im Interview". NZZ Bellevue (in Deutsch). Retrieved 2022-05-09.
  16. ↑ Corti, David Streiff. "Qwstion: Das Label aus Zürich setzt auf Nachhaltigkeit". NZZ Bellevue (in Deutsch). Retrieved 2022-04-12.
  17. ↑ "QWSTION Creates a Minimalist Bag Collection Made From Banana Plants". Design Milk. 2020-01-06. Retrieved 2022-04-12.
  18. ↑ "Start-up Qwstion: Gründer Hannes Schönegger stellt Taschen aus Bananen her". www.handelsblatt.com (in Deutsch). Retrieved 2022-04-12.
  19. ↑ "QWSTION Schweiz GmbH, Zürich (CH-020.4.036.700-6)". Handelsregister.
  20. ↑ "Firmenbuchauszug von QWSTION International GmbH". firmenbuch.at. Retrieved 2022-04-12.
  21. ↑ GmbH, QWSTION international. "Swiss Bags & Accessoires". QWSTION. Retrieved 2022-04-14.
  22. ↑ "Bananatex® fabric | C2C-Centre". www.c2c-centre.com. Retrieved 2022-04-01.
  23. ↑ "Deutscher Nachhaltigkeitspreis: The winners". Deutscher Nachhaltigkeitspreis. Retrieved 2022-04-01.
  24. ↑ Berlin, I. D. Z. "Bananatex® by QWSTION". bundespreis-ecodesign.de. Retrieved 2022-04-01.
  25. ↑ "Bananatex® by QWSTION". Design Preis Schweiz (in Deutsch). 2020-08-26. Retrieved 2022-04-01.
  26. ↑ "QWSTION Bananatex® Collection". www.gp-award.com. Retrieved 2022-04-01.
  27. ↑ "Winners 2019 | Cannes Corporate Media & TV Awards". www.cannescorporate.com. Retrieved 2022-04-01.
  28. ↑ "Holzbaupreis 2019 - Holzbaupreis - Auszeichnungen - proHolz Tirol". www.proholz-tirol.at. Retrieved 2022-04-01.
  29. ↑ Berlin, I. D. Z. "Bananatex® by QWSTION". bundespreis-ecodesign.de. Retrieved 2022-04-01.


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