Richard Kirshenbaum
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| Richard Kirshenbaum | |
|---|---|
| Born | 1961 Long Island, New York |
| 🎓 Alma mater | Syracuse University, Newhouse School of Communications |
| 💼 Occupation | Advertising agency founder and writer |
| 📆 Years active | 1983 to present |
| Board member of | Princess Grace Foundation-USA[1] |
Richard Kirshenbaum is an American advertising executive and co-founder of Kirshenbaum Bond & Partners.[2][3]
Background[edit]
Kirshenbaum grew up in the Five Towns area of New York. His father was a textile manufacturer.[4][5] He graduated from Syracuse University's Newhouse School of Communications with a degree in advertising[6] in 1983.[7]
Career[edit]
After graduating, Kirshenbaum worked for a year as a trainee at the advertising agency Korey, Kay & Partners.[6][8] He then worked at David Deutcsh Associates, before joining J. Walter Thompson in 1986.[6] His friend Jonathan Bond had met designer Kenneth Cole through his work at another ad agency, and proposed that the two of them reach out to Cole to pitch an ad campaign as freelancers. Kirshenbaum pitched a text-based print ad that chastised Imelda Marcos for having so many shoes but none by Kenneth Cole, and Cole booked it immediately. Cole's shoe brand became Kirshenbaum and Bond's first client.[4]
After the success of their campaign for Kenneth Cole, Kirshenbaum and Bond decided to start their own advertising agency, and launched Kirshenbaum Bond & Partners in 1987.[9][10] Kirshenbaum and Bond became known for their attention-grabbing print ads for clients including Nathan's Famous, No Excuses jeans, and the department store Charivari,[4][11][12] as well as for their early adoption of guerilla marketing campaigns, such as painted slogans on sidewalks.[13][11]
Kirshenbaum was named to Crain's New York's 40 Under 40 list in 1999.[14][15] In 2000, he was inducted into the American Advertising Federation's "Advertising Hall of Achievement".[16]
In 2004, Kirshenbaum and Bond sold a 60% stake of Kirshenbaum Bond & Partners to MDC Partners, at which point the firm had around 200 employees and annual revenues of $50 million.[17] Kirshenbaum remained the chief creative officer and co-chairman of the firm until 2009, when he stepped down as chief creative officer.[18]
He founded a new company, Nue Studio Group, in January 2011.[19] In 2012, he left his role as chairman of what was by then known as Kirshenbaum Bond Senecal and launched a new agency called NSG/SWAT. He set up the agency with two partners under the umbrella of Nue Studio Group and became its chief executive officer.[19][3]
He was named an honoree at Newhouse School's 50th anniversary celebration in 2015.[7] As of July 2022[update], he is on the board of trustees for the Princess Grace Foundation — USA.[1]
Writing[edit]
Starting in 2013, Kirshenbaum wrote a column in The New York Observer about his observations of life among the very wealthy in New York.[20][21] A collection of his essays, titled Isn't That Rich? Life Among the 1%, was published in 2015.[22][23] In 2016, producers Ben Silverman and Jordan Schur bought the television rights to the column and book.[24]
Kirshenbaum co-wrote a book with Bond about their advertising strategy, titled Under the Radar, which was published in 1997.[11] He also co-wrote a relationship advice book for women, titled Closing The Deal, which provided advice based on treating relationships like business deals and was published in 2005.[25] In 2011, he authored a book about his advertising career and experiences in running an agency, Madboy, My Journey from Adboy to Adman.[2]
In addition to his non-fiction books, Kirshenbaum wrote a novel, Rouge, about the rivalry between two women in the cosmetics industry. He was familiar with the industry through his marketing work with large cosmetics brands including Revlon, and the story was inspired by Helena Rubenstein and Elizabeth Arden. The book was published in 2019 and was optioned for a film by Sony Pictures, with Wendy Finerman as producer.[26][27]
References[edit]
- ↑ 1.0 1.1 "Board of Trustees". Princess Grace Foundation-USA. Retrieved June 15, 2022.
- ↑ 2.0 2.1 Ziegler, Tom (September 23, 2011). "Richard Kirshenbaum's adventures in advertising". Fortune. Retrieved June 15, 2022.
- ↑ 3.0 3.1 Keates, Nancy (September 12, 2013). "Richard Kirshenbaum's Fifth Avenue Duplex". Wall Street Journal. Retrieved June 15, 2022.
- ↑ 4.0 4.1 4.2 Taylor, John (November 13, 1989). "The Ad Brats". New York Magazine. Retrieved June 14, 2022.
- ↑ Grigoriadis, Vanessa (August 10, 2003). "Hamptons Shocker: Lunch Wasn't Catered - The New York Times". Retrieved June 15, 2022.
- ↑ 6.0 6.1 6.2 Kanner, Bernice (October 12, 1987). "Hot Copy: K&B's Brave New Words". New York Magazine. Retrieved June 14, 2022.
- ↑ 7.0 7.1 "Richard Kirshenbaum | 50 Forward". Newhouse School Syracuse University. Retrieved June 15, 2022.
- ↑ Madison, Kathy (July 1, 1994). "The Sorcerers' Apprentices As Several Creatives Recall The Mentors and Womentors Who Put Them On The Path Of Creative Righteousness". Ad Age. Retrieved June 15, 2022.
- ↑ Temes, Judy (September 21, 2006). "Growing pains for `Bad Boys': Recession, consolidations have taken their tool, but some boutiques are thriving on their own". Crain's New York Business. Retrieved June 15, 2022.
- ↑ Dougherty, Philip H. (May 22, 1987). "Kirshenbaum & Bond Begins With One Client". The New York Times. ISSN 0362-4331. Retrieved June 15, 2022.
- ↑ 11.0 11.1 11.2 Berger, Warren (September 1, 1997). "No Excuses: Kirshenbaum Bond & Partners is 10 Years Old, and Richard Kirshenbaum and Jon Bond, Once the Bad Boys of New York, Are 10 Years Wiser". Ad Age. Retrieved June 15, 2022.
- ↑ Sischy, Ingrid (August 16, 2016). "The Rise and Fall of Charivari, the Cult Boutique of Fashion's Cutting Edge". Vanity Fair. Retrieved June 22, 2022.
- ↑ Nutile, Tom (February 5, 1992). "Media-savvy execs take new ad liberties". The Boston Herald.
When New York ad men Jon Bond and Richard Kirshenbaum signed on a hot new client last summer who had no money for media buying, they took to the streets. Kirshenbaum & Bond try to create "word-of-mouth" advertising, ad campaigns so different and memorable they get people talking about them.
- ↑ "40 Under 40 Class of 1999". Crain's New York Business. July 31, 2018. Retrieved June 15, 2022.
- ↑ "40 Under 40 - Richard Kirshenbaum". Crain's New York Business. 1999. Retrieved June 15, 2022.
- ↑ "All Advertising Hall of Achievement Members". AAF.com. American Advertising Federation. Retrieved June 15, 2022.
- ↑ Zammit, Deanna (January 27, 2004). "MDC Acquires Majority Stake in Kirshenbaum". Retrieved June 15, 2022.
- ↑ O'Leary, Noreen (December 7, 2009). "Marc Lucas Joins KBS+P as CCO". AdWeek. Retrieved June 15, 2022.
- ↑ 19.0 19.1 Elliott, Stuart (February 7, 2012). "With New Agency, 'Madboy' Blazes New Trail". New York Times. Retrieved June 15, 2022.
- ↑ Lopez, Linette (May 29, 2013). "Upper East Side Dad Slams Bankers That Let Their Kids Run Wild Because They Were Geeks In High School". Business Insider. Retrieved June 15, 2022.
- ↑ Bellafante, Ginia (December 26, 2014). "The Season of the Wealfie". The New York Times. ISSN 0362-4331. Retrieved June 15, 2022.
- ↑ Heyman, Marshall (June 11, 2015). "An Insider's Guide to Understanding the 1%". The Wall Street Journal. Retrieved June 15, 2022.
- ↑ Robinson, Phil (July 20, 2015). "My life among the modern day Gatsbys". The Times. Retrieved November 10, 2022.
- ↑ Rose, Lacey (March 15, 2016). "Ben Silverman Acquires Rights to Popular New York Observer Column for TV". The Hollywood Reporter. Retrieved November 10, 2022.
- ↑ Whitworth, Melissa (March 12, 2005). "How women can get down to business in marriage market". The Daily Telegraph (London). Retrieved June 15, 2022.
- ↑ Delgado, Adriana (July 9, 2019). "A beautiful rivalry". The Palm Beach Post. Retrieved June 15, 2022.
- ↑ Nichols, Mackenzie (May 10, 2019). "Sony Acquires Rights to Fiction Novel 'Rouge' Based on 1950s Beauty Industry". Variety. Retrieved November 10, 2022.
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