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Scoffable

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Scoffable LtdScoffable Ltd
File:Scoffable Logo Red.png
Type
Private limited company
IndustryOnline food ordering
Founded 📆2010
Founder 👔Daniel Jones
Michael Brown
Headquarters 🏙️Livingston, Scotland, UK
Area served 🗺️
Members
Number of employees
19 (2018)
Websitewww.scoffable.com
address
telephone

Scoffable Ltd is a Scottish online food order and delivery company. It acts as an intermediary between takeaway food outlets and customers. Headquartered in Livingston, Scotland, Scoffable was founded in West Lothian and has customers across Scotland and the North of England. The platform allows customers to search for local takeaway restaurants, place orders and pay online, and to choose from pick-up or delivery options.[1]

History[edit]

Scoffable was founded in 2010 by Daniel Jones and Michael Brown during their final year as students at Heriot-Watt University.[2] In 2013 Scoffable was awarded 'Most Visionary Young Business in Scotland' at the BT Scotland Young Entrepreneurs Awards in Glasgow.[3][2] The company has since grown in partner takeaways, customers and staff and now serves the majority of Scotland and parts of Northern England. Scoffable has employees as of 2018[4]

In 2019, Scoffable were shortlisted for the 'Best Use of Social Media' Award at the Scottish Herald 2019 Digital Business awards.[5]

Marketing[edit]

Scoffable markets on social media channels with a distinctly Scottish style of humour[6] and have worked with takeaway vendors to produce dishes, two examples being a chips and cheese pizza[7] and a deep fried 'Stonner Kebab'.[8] Scoffable were quick to act when rival company Just Eat courted controversy in Scotland by supporting the England women's national football team in the 2019 Women's Football World Cup. Scoffable responded by offering vouchers to customers and stating support for the Scottish women's national football team.[9][10]

In 2019, Scoffable worked with Scottish comedians to create a promotional video "A pure magic delivery".[11]

Scoffable have promoted their business across West Lothian with a marketing presence on roundabout junctions across the county.[12] Scoffable have also run national radio campaigns across Scotland[13] with a 2018 advert being shortlisted for the 'Best use of Music in a Campaign' award in the Vox Awards 2018.[14]

Bellenden Gardens in Edinburgh was the target of a Scoffable marketing campaign in 2019 where gift vouchers were offered to residents, generating media interest.[15]

References[edit]

  1. "Sign Up - Scoffable". business.scoffable.com. Retrieved 2019-11-01.
  2. 2.0 2.1 Kerr, Marjorie (2012-03-08). "Young entrepreneurs win top award". dailyrecord. Retrieved 2019-11-01.
  3. "Takeaway company orders an e-award". HeraldScotland. Retrieved 2019-11-01.
  4. "SCOFFABLE LTD - Filing history (free information from Companies House)". beta.companieshouse.gov.uk. Retrieved 2019-11-01.
  5. "Scotland's leading digital lights taste success at Herald awards". HeraldScotland. Retrieved 2019-11-01.
  6. "Scoffable". Gtank - graphic design for digital and print. Retrieved 2019-11-01.
  7. "Scots divided by Livingston takeaway's 16-inch chips and cheese pizza". The Scottish Sun. 2019-07-27. Retrieved 2019-11-01.
  8. Fairnie, Robert (2018-11-26). "This crazy deep-fried "stonner kebab" is peak West Lothian". edinburghlive. Retrieved 2019-11-01.
  9. "'We messed up' - Just Eat apologises for England support ahead of Scotland clash". www.scotsman.com. Retrieved 2019-11-01.
  10. "Here's how UK brands are forgetting Scotland exists". The National. Retrieved 2019-11-01.
  11. News, East Kilbride (2019-06-05). "Comedian Gary Faulds goes viral after riding unicorn". dailyrecord. Retrieved 2019-11-01.
  12. "Roundabouts are the way forward for local businesses". news.westlothian.gov.uk. Retrieved 2019-11-01.
  13. "Radio Ads". WriteSound Limited. Retrieved 2019-11-01.
  14. "VOX Awards 2018". VOX Events. Retrieved 2019-11-01.
  15. "Scottish takeaway app Scoffable launch campaign to find people living on Edinburgh's infamous Bellenden Gardens". www.edinburghnews.scotsman.com. Retrieved 2019-11-01.

External links[edit]


This article "Scoffable" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Scoffable. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.


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