Sebastian Bails is a TikToker and YouTuber most known for his content featuring his girlfriend and frequent collaborator Lauren Godwin. Both Bails and Godwin are considered "OG" or "classic" TikTokers and were on TikTok's predecessor app musical.ly and are known for producing clickbait and controversial videos. Godwin arrived later to the app, and her earlier content was very different thematically to her current work. Both have been trying to build their social media presence on platforms outside of TikTok since 2019.
Bails and Godwin told NBC News that the money they made through sponsorships, YouTube revenue and donations from fans allowed them to buy their own apartment in North Hollywood. However, NBC also noted: "A large portion of their audience watch them with an ironic sense of detachment, a sort of so-bad-they-can't-look-away magnetism that the internet calls 'cringe'. Many people who view their content are typically making fun of them rather than aspiring to be like them." The reaction to these videos (through duets on TikTok or commentary channels discussing their content on YouTube) by people criticising their content or questioning its authenticity has allowed the two creators to grow. Godwin says, "People making fun of us keeps us employed, in a way".
Bails is known for his "pranks" on Godwin, which include faking a proposal to her as well as a fake cheating scandal.
The couple were criticised by Kurtis Conner and Jacob Sharpe for a video in which they mimicked domestic abuse. He was also criticised for a video in which he pretended to enrol in the U.S. Army.
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- Rosenblatt, Kalhan (March 29, 2019). "Cringe and cash: A day in the life of two of TikTok's rising stars". NBC News.
- Escandon, Rosa (December 26, 2019). "19-Year-Old Lauren Godwin Is Branching Out Off TikTok". Forbes.
- Lorenz, Taylor (July 31, 2019). "Where Everyone's an Influencer". The Atlantic.
- Barnett, Charlotte (July 22, 2019). "Why the Instagram Influencer Backlash Is Making Users Flock to TikTok". Observer.
- Glaze, Virginia (July 20, 2020). "TikToker Sebastian Bails responds to outrage over military prank video". Dexerto.
- Dodgson, Lindsay (December 20, 2019). "A YouTuber called out 2 TikTok stars for a prank where they pretended to be in a violent, abusive relationship". Insider.
- Ainsworth, Harry (19 August 2020). "Arrests, drug busts and Covid parties: All the times big TikTokkers messed up". The Tab.
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