Seema Gupta
| Seema Gupta | |
|---|---|
| Born | |
| 🏳️ Nationality | Indian |
| 🎓 Alma mater | Rajasthan University, B.A. R.A. Podar Institute of Management,MBA Mohanlal Sukhadia University, Ph.D..[1] |
| 💼 Occupation | |
| 🏅 Awards | EFMB and ISB-IVEY award for best case study 2011. |
| 🌐 Website | [[1]] |
Seema Gupta is an Associate Proffesor of Digital Marketing at IIM Bangalore.[2]. She is a visiting faculty at ESAN University[3], Peru and EGADE University, Mexico. She writes blog articles on her website about trends in Digital Marketing.
Education[edit]
She received her B.A.(Gold Medalist) in Economics from University of Rajasthan, MBA from R.A. Podar Institute of Management and her Ph.D. from Mohanlal Sukhadia University.
Career[edit]
- She started her career in RPG Enterprises Group as a Territory Manager.
- She then worked as an Assistant Professor in Mudra Institute of Communications, Ahmedabad.
- She currently works as Associate Professor of Marketing specializing in Digital Marketing.
Awards[edit]
Winner of the EFMD Best Global Case Writing Award[4] for 2011 and ISB-IVEY Best Case award 2011[5]
Books Published[edit]
1. Book on Digital Marketing titled Digital Marketing, published by Mcgraw, 2017.[6]
Notable Case Studies Published[edit]
- Procter & Gamble India: Gap in the Product Portfolio?[7]
- Coke and Pepsi: from Global to Indian Advertising[8]
- Volkswagen in India[9]
- Dainik Bhaskar Group: Aspiring Growth[10]
- Nielsen: Market Research for Pantene[11]
Blogging[edit]
She creates videos on Digital Marketing on her Youtube channel[12]. She also writes about trends in Digital Marketing on her blog[13]
References[edit]
- ↑ https://in.linkedin.com/in/seemaiimb
- ↑ https://www.iimb.ac.in/user/75/seema-gupta
- ↑ https://www.esan.edu.pe/international-week/marketing/digital-marketing/
- ↑ "2011 EFMD Case Writing Competition winners". thecasecenter.
- ↑ "ISB-Ivey Global Case Competition Results". thecasecenter. Retrieved 20 April 2020.
- ↑ https://www.amazon.in/Digital-Marketing-Seema-Gupta-ebook/dp/B078FH6CFP
- ↑ https://hbsp.harvard.edu/product/IMB433-PDF-ENG?Ntt=Seema+gupta&itemFindingMethod=Search
- ↑ https://hbsp.harvard.edu/product/IMB387-PDF-ENG?Ntt=Seema+gupta&itemFindingMethod=Search
- ↑ https://hbsp.harvard.edu/product/IMB443-PDF-ENG?Ntt=Seema+gupta&itemFindingMethod=Search
- ↑ https://hbsp.harvard.edu/product/IMB461-PDF-ENG?Ntt=Seema+gupta&itemFindingMethod=Search
- ↑ https://hbsp.harvard.edu/product/IMB419-PDF-ENG?Ntt=Seema+gupta&itemFindingMethod=Search
- ↑ https://www.youtube.com/channel/UCBDgBiaon_9MMMVCumg-v1g
- ↑ Gupta, Seema. "Home". profseema. Retrieved 20 April 2020.
Seema Gupta[edit]
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