Seema Gupta
| Seema Gupta | |
|---|---|
| Born | |
| 🏳️ Nationality | Indian |
| 🎓 Alma mater | Rajasthan University, B.A. R.A. Podar Institute of Management, MBA Mohanlal Sukhadia University, Ph.D..[1] |
| 💼 Occupation | |
| 🏅 Awards | EFMB and ISB-IVEY award for best case study 2011. |
| 🌐 Website | [1] |
Seema Gupta is an Associate Professor of Digital Marketing at IIM Bangalore.[2]. She is a visiting faculty at ESAN University, Peru and EGADE University, Mexico. She writes blog articles on her website about trends in Digital Marketing.
Education
She received her B.A.(Gold Medalist) in Economics from University of Rajasthan, MBA from R.A. Podar Institute of Management and her Ph.D. from Mohanlal Sukhadia University.
Career
- She started her career in RPG Enterprises Group as a Territory Manager.
- She then worked as an Assistant Professor in Mudra Institute of Communications, Ahmedabad.
- She currently works as Associate Professor of Marketing specializing in Digital Marketing.
Awards
Winner of the EFMD Best Global Case Writing Award[3] for 2011 and ISB-IVEY Best Case award 2011[4]
Books Published
1. Book on Digital Marketing titled Digital Marketing, published by Mcgraw, 2017.[5]
Notable Case Studies Published
- Procter & Gamble India: Gap in the Product Portfolio?[6]
- Coke and Pepsi: from Global to Indian Advertising[7]
- Volkswagen in India[8]
- Dainik Bhaskar Group: Aspiring Growth[9]
- Nielsen: Market Research for Pantene[10]
Blogging
She creates videos on Digital Marketing on her Youtube channel[11]. She also writes about trends in Digital Marketing on her blog[12]
References
- ↑ https://in.linkedin.com/in/seemaiimb
- ↑ https://www.iimb.ac.in/user/75/seema-gupta
- ↑ "2011 EFMD Case Writing Competition winners". thecasecenter.
- ↑ "ISB-Ivey Global Case Competition Results". thecasecenter. Retrieved 20 April 2020.
- ↑ https://www.amazon.in/Digital-Marketing-Seema-Gupta-ebook/dp/B078FH6CFP
- ↑ https://hbsp.harvard.edu/product/IMB433-PDF-ENG?Ntt=Seema+gupta&itemFindingMethod=Search
- ↑ https://hbsp.harvard.edu/product/IMB387-PDF-ENG?Ntt=Seema+gupta&itemFindingMethod=Search
- ↑ https://hbsp.harvard.edu/product/IMB443-PDF-ENG?Ntt=Seema+gupta&itemFindingMethod=Search
- ↑ https://hbsp.harvard.edu/product/IMB461-PDF-ENG?Ntt=Seema+gupta&itemFindingMethod=Search
- ↑ https://hbsp.harvard.edu/product/IMB419-PDF-ENG?Ntt=Seema+gupta&itemFindingMethod=Search
- ↑ https://www.youtube.com/channel/UCBDgBiaon_9MMMVCumg-v1g
- ↑ Gupta, Seema. "Home". profseema. Retrieved 20 April 2020.
Seema Gupta
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