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Selling to Zebras

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Selling to Zebras
Author
Illustrator
LanguageEnglish
PublisherGreenleaf Book Group
Publication date
October 1, 2008
Media type
  • Print (hardcover)
  • e-book
Pages240
ISBN1929774575 Search this book on .

Selling to Zebras: How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably is a sales book written by Jeff Koser.[1]

In the book's methodology, every sales prospect is quantified by scoring seven traits.[2][3] The book won USA Book News' "Best Book" in the Business:Sales category.[4] The book is featured in chapter one of "The Sales Gurus: Lessons from the Best Sales Books of All Time".[5]

With the help of his son, Koser wrote the book based on experience as a sales rep, sales manager and sales executive. The book was published in 2009 by Greenleaf Book Group Press.[6]

"Jeff Koser wrote a book that I consider one of the best sales books I have read in the last decade. What made this book interesting was their methodology and process for identifying a company's best prospects. They developed a very scientific analytical model that can be used by any company." -Marc Kramer, quoted from an article in The Entrepreneur.

References[edit]

  1. Kramer, Marc (March 5, 2009). “Selling to ‘Zebras’ to Overcome Tough Times.” The Street. http://www.thestreet.com/story/10467695/1/selling-to-zebras-to-overcome-tough-times.html
  2. Shold, Clayton (April, 2009). “Selling to Zebras Podcast” Salesopedia. http://www.salesopedia.com/index.php?option=com_content&task=view&id=1911
  3. Fisher, Margie Zable (July 10, 2010). “Find Your Zebra: Watch Your Sales Skyrocket” Small Business Trends. http://smallbiztrends.com/2010/07/find-your-zebra-watch-your-sales-skyrocket.html
  4. (2008). “THE USA “BEST BOOKS 2008” AWARDS”(p.22). USA Book News. http://www.usabooknews.com/images/BBresults2008.pdf
  5. Clancy, Andrew and the Editors of Soundview Executive Book Summaries (2010). The Sales Guru. Penguin Group. ISBN 9781591843382 Search this book on ..
  6. Koser, Jeff (2009). Selling to Zebras. Greenleaf Book Group. ISBN 978-1929774579 Search this book on ..



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