Shel Horowitz
Shel Horowitz | |
|---|---|
| Born | December 24, 1956 New York City |
| Occupation | author, profitability and marketing consultant, speaker |
| Language | english |
| Nationality | USA |
| Citizenship | USA |
| Education | BA |
| Alma mater | Antioch College |
| Period | 1977 |
| Subject | green marketing, clean energy |
| Notable works | Guerrilla Marketing to Heal the World, Guerrilla Marketing Goes Green |
| Notable awards | National Environmental Hall of Fame |
| Partner | D. Dina Friedman |
| Children | Alana Horowitz Friedman, Rafael Horowitz Friedman |
| Website | |
| goingbeyondsustainability | |
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Shel Horowitz is an American author who has written ten non-fiction books on business strategies to obtain social change. He is most well known for his publication "The Money Flow," (Morgan James Publishing, ASIN: B00BJBC4QM) which explores feelings about money.[1] He is often quoted in publications such as The Wall Street Journal & New York Times & other popular business periodicals.[2][3][4]
Environmental and social change[edit]
Horowitz has participated in many social and environmental movements and community betterment groups since the early 1970s, and helped to defeat a nuclear power plant proposed just north of New York City as far back as 1972.[5]
His first book, published in 1980, demonstrated why solar and other clean energy technologies, and not nuclear, were the answer to the energy crisis. In 1999 he formed Save the Mountain,[6] a successful mass movement that prevented the construction of a large and inappropriate housing development on the Mount Holyoke Range.[7]
In 2004, he launched the Business Ethics Pledge,[8] an a ten year international campaign to prevent future Enron and Madoff scandals.
In 2010, he organized the International Association of Green Marketers, a green marketing trade association,[9] but let the project drop when too few people were interested.
In recent years, as a core member of Jewish Activists for Immigration Justice of Western Massachusetts, he participated in JAIJ delegations to a detention center for teens in Homestead, Florida in 2020, and a week-long delegation to the U.S./Mexico border in 2019, helped organize and speak at public events, published informational articles, and lobbied elected officials. He has also been involved in an effort to revitalize the Clamshell Alliance (an anti-nuclear/safe energy group he was involved with in the 1970s) & in pro-democracy and good governance work in Hadley and Northampton, Massachusetts.
Media[edit]
He has been cited multiple times in such publications as the New York Times,[10] Wall Street Journal,[11] Entrepreneur,[12] Christian Science Monitor,[13] Los Angeles Times, and The Bottom Line.[14] He has published his own articles in the Washington Post, In Business, Boston Globe, Minneapolis Star-Tribune, St. Louis Post-Dispatch, GreenBiz, and many other publications.
From 2010 to 2014, he wrote a syndicated monthly column, Green And Profitable. The column covered how businesses can "go green" authentically,[15] and was published in Green Prospects Asia (Malaysia), World.edu (Australia) and the Daily Hampshire Gazette, in Northampton, Massachusetts. Following the discontinuance of the column, Horowitz anthologized many of the articles in his ninth book, Green And Profitable. He began regularly blogging in 2004, and his blog has been hosted at Green And Profitable since 2010.[16]
In 2002, he began to focus on showing how business can profit by transforming hunger and poverty into sufficiency, violence and war into peace, and catastrophic climate change/environmental degradation into planetary balance. He expanded his web presence in this area with a TEDx talk in 2014 and two new websites that went live in 2015, "Going Beyond Sustainability"[17] aimed at the corporate world, and, "Transformpreneur" for entrepreneurs.
Early Life[edit]
Born in New York City on December 24, 1956, Horowitz was raised in the Bronx, New York where he graduated from Bronx High School of Science in 1973. While attending Antioch College from 1973 to 1976, he alternated studies with work in Washington, D.C., Yellow Springs, Ohio, and Atlanta. He graduated from Antioch College 1977, and after finishing, lived in New York, Providence, and Philadelphia) before settling in the Northampton-Amherst, Massachusetts area in 1981.
Bibliography[edit]
- 1980s
- Nuclear Lessons: An Examination of Nuclear Power's Safety, Economic, and Political Record (Stackpole, 1980, with Richard Curtis and Elizabeth Hogan, republished in Japan by Kinokuniya. Horowitz wrote a new introduction in 2011 for a new release of the Japanese edition following the nuclear meltdowns at Fukushima, Japan.)
- Breathe! (editor). Anti-smoking anthology of poetry published by Warthog Press, 1980.
- Keep Your Money: How to Save Thousands in Advertising (Writing and More Press, 1985)
- 1990s
- Marketing Without Megabucks: How to Sell Anything on a Shoestring (Simon & Schuster, 1993, republished in Korea by The Economic Daily, 1995)
- The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook (AWM, 1995)
- 2000s
- Grassroots Marketing: Getting Noticed in a Noisy World (Chelsea Green, 2000)
- Principled Profit: Marketing that Puts People First (AWM, 2003, republished by Panorama in Mexico, and under the title Ethics in Marketing, by Jaico Publishing House in India)
- Grassroots Marketing for Authors and Publishers (AWM/Infinity, 2007)
- Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle (ebook, 2009)
- Green and Profitable (column anthology, AWM Books, 2009)
2010s
- Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (John Wiley & Sons, 2010, with Jay Conrad Levinson), republished in Italy (Francesco Brioschi Editore, 2011) and Turkey (BZD Yayin Ve Iletisim Hizmetleri, 2011), and in an audiobook version (Gildan Media)
- The Money Flow: How to Make Money Your Friend and Ally, Have a Great Life, and Improve the World (Morgan James, 2013, with Ana Weber)
- "Guerrilla Marketing to Heal the World" (Morgan James, 2016, with Jay Conrad Levinson)
References[edit]
- ↑ Weber-Haber, Ana; Horowitz, Shel; Ryan, Paula Langguth (2013-03-01). The Money Flow: How to Make Money Your Friend and Ally, Have a Great Life, and Improve the World. Morgan James Publishing. Search this book on
- ↑ "Charity & Justice, Horowitz". The New York Times.
- ↑ Thorpe, Devin. "Why CSR? The Benefits Of Corporate Social Responsibility Will Move You To Act". Forbes. Retrieved 2023-11-14.
- ↑ "Some Small Firms Raise Prices - WSJ". 2019-10-09. Archived from the original on 2019-10-09. Retrieved 2023-11-14.
- ↑ "Report #3 - To the People of New York City and Westchester County". New York Magazine. January 13, 1969. Retrieved 2010-12-29.
- ↑ Horowitz, Shel. "Four Reasons Why Nuclear Power is a Terrible Way to Generate Energy". FrugalMarketing.com. Retrieved 2010-12-29.
- ↑ "Organization Overview". Save the Mountain!. Retrieved 2010-12-29.
- ↑ "Main Statement". Business Ethics Pledge. Retrieved 2010-12-29.
- ↑ "Home Page". International Association of Green Marketers. Archived from the original on 2011-02-07. Retrieved 2010-12-29. Unknown parameter
|url-status=ignored (help) - ↑ Zimmerman, Eilene (February 27, 2005). "Doing Well in Your Career by Doing Good Outside It". The New York Times. Retrieved 2010-12-29.
- ↑ Maltby, Emily (October 27, 2010). "Raising Prices Pays Off for Some". The Wall Street Journal. Retrieved 2010-12-29.
- ↑ Lynn, Jacquelyn (2010). "50 Ways to Save Money in Your Business". Entrepreneur. Retrieved 2010-12-29.
- ↑ Walters, David C. (June 24, 1993). "Slick Slogans, Tough Times, Little Cash in a Changing Advertising World". The Christian Science Monitor. Retrieved 2010-12-29.
- ↑ "Endorsements". Guerilla Marketing Goes Green. Retrieved 2010-12-29.
- ↑ "Home Page". Green and Profitable. Retrieved 2010-12-29.
- ↑ Horowitz, Shel (October 17, 2009). "Blog Action Day "one of largest social action events ever held on the web"". Green and Profitable. Retrieved 2010-12-29.
- ↑ "Going Beyond Sustainability".
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