Sibuyile "Sibu" Mabena
Sibuyile "Sibu" Mabena (born 25 October 1991 in Johannesburg, South Africa) is a South African creative businesswoman and founder of Duma Collective.
| Sibuyile "Sibu" Mabena | |
|---|---|
| Born | 25 October 1991 Johannesburg, South Africa |
| 🏡 Residence | Pretoria, South Africa |
| 🏳️ Nationality | South African |
| 🏫 Education | University of Pretoria |
| 💼 Occupation | Business Women |
| 🌐 Website | sibumabena |
Background[edit]
Sibu holds a BA (PolSci and Int Relations), she is a young creative with extensive experience in the event production, sponsorship acquisition, performance direction and street and social media marketing.
Career[edit]
This young woman and her team are behind some of the biggest on-stage productions we’ve come to see in recent years; but despite triumphing in a somewhat precarious economy, she remains grounded and purpose-drive.
Some of her best work include :
- GLO CAF AWARDS NIGERIA 2015 & 2016 : Dance Director
- VODACOM DURBAN JULY 2018 – AMSTEL BOOMTOWN : Social Media & Influencers, Talent Procurement
- SOUTH AFRICAN MUSIC AWARDS 2016-2019 : Dance Director
- BLACK COFFEE’S MUSIC IS KING : Marketing Manager
- SOUTH AFRICAN FILM AND TELEVISION AWARDS 2016 – 2018 : Dance Director
- FILL UP THE DOME : Stage Assistant
- FILL UP ORLANDO STADIUM : Stage Manager
- FILL UP FNB STADIUM : Talent Operations and Stage team manager & event consultancy
- BET EXPERIENCE : Social Media Consultant
- MTV AFRICA AWARDS 2015 – 2017 : Dance Director and Marketing Consultant
- GLOBAL CITIZEN 2018 : Script Writer
- Metro FM Awards
- GLO CAF Awards 2015 AND 2016
- Castle Lite Presents J Cole
- Axecess Jozi
- SAB Conference
- TV work including the 2017 AFCON TVC
- a Revlon Special Feeling TVC
- MTV Base Lip Sync Battle
her exposure and professionalism serves as a good creative for a variety of communications platforms from linear and digital to stages and experiential events, an all rounder of good note.
Sibu Mabena has managed to build a career around her passions - dance, social media, events and talent management.
While studying for her Bachelor's Degree in Political Science and International Relations at the University Of Pretoria she founded Duma Collective which specialises in :
- Public Relations
- Event Consulting
- Creative Direction
- Social Media & Influencers
- Talent Management & Procurement
Her agency has also talent managed Luthando Shosha, Reason, SOLO & The BETR Gang, The Muffinz and Dotcom and more.
Under Sibu Mabena, Duma Collective has provided the following services for the following events :
- Social Media & Influencers - DESPERADOS: #WHATTHEFUSION
- Social Media & Influencers - #TEAMHEINEKEN – RUGBY WORLD CUP 2019
- Public Relations, Social Media & Influencers - YFM PRESENTS LYFE 2019
- Event Consultancy, Social Media & Influencers - OLIVER & ADELAIDE TAMBO FOUNDATION – DECONSTRUCTING THE DEFINITION OF FREEDOM FIGHTER PANEL DISCUSSION
- Social Media & Influencers - DSTV DELICIOUS – #ENGENXPERIENCES
- Talent Procurement - The South African Music Awards
- Festival Consultant - ROSEFEST SOUTH AFRICA
References[edit]
https://www.youtube.com/watch?v=XW43BRdcPEI - Sibu Mabena's creative communications agency duped 'Duma Collective'
https://dumacollective.com/ - Duma Collective
https://200youngsouthafricans.co.za/tag/sibu-mabena/
https://www.marklives.com/2019/03/young-gifted-killing-it-sibu-mabena/
https://dumacollective.com/portfolio-item/dstv-delicious-engenxperiences/
https://dumacollective.com/portfolio-item/desperados-whatthefusion/
https://dumacollective.com/portfolio-item/yfm-presents-lyfe-2019/
https://dumacollective.com/portfolio-item/teamheineken-rugby-world-cup-2019/
https://dumacollective.com/portfolio-item/8722/
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