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SmartBuyGlasses Optical Group

From EverybodyWiki Bios & Wiki

SmartBuyGlasses Optical Group
IndustryOptics, Retail
Founded 📆2006; 17 years ago (2006)
Founders 👔*David Menning,
  • DoronKalinko,
  • Tony Zhuang
Headquarters 🏙️Cheung Hing Industrial Building 12P, Smithfield Road, Hong Kong,
Area served 🗺️
Products 📟 
  • Prescription Eyeglasses,
  • Prescription Lenses,
  • Eyeglass Frames,
  • Designer Sunglasses,
  • Designer Eyeglasses,
  • Sports Sunglasses
  • Safety Glasses
  • Contact Lenses
Number of employees
101 - 250
ParentMotion Global Limited
📇 Address
📞 telephone

SmartBuyGlasses Optical Group is a multinational designer eye-wear e-retailer operated by Motion Global with its headquarters in Hong Kong.[1] The group specializes in sales of designer brand eye-wears including eyeglasses, sunglasses, safety glasses and contact lenses[2] and has e-commerce websites in over 30 countries in 15 languages.

SmartBuyGlasses Optical Group was founded in 2006 by Tony Zhuang, David Menning, and Doron Kalinko[1] The optical Group works in partnership with eye-wear manufacturers and supplying over 80,000 eye-wear products from over 180 designer brands.[3] SmartBuyGlasses’ main partners include Luxottica and Essilor, who supply eyeglass lenses and progressive lenses.

SmartBuyGlasses Optical Group is a two times winner of Australia-China Business Award-winning "Business Excellence Entrepreneurial Award" in 2014 and "Business Excellence Award for Business Innovation" in 2015.[4] In 2015 the company was also a finalist for "Business Excellence Award for Sustainability and Social Impact" category for its Buy One, Give One social movement initiative in partnership with Unite for Sight that had donated over $2 million worth of sunglasses by 2015 to the developing nations.[5][6][4] SmartBuyGlasses also teamed up with Sightsavers in 2016 donating funds to Sightsavers' Million Miracles appeal[7] - an initiative launched in 2014 by Sightsaver to raise funds for charity cataracts operation and targeting to provide 1 million cataracts operations in 2017. SmartBuyGlasses donated £1.50 for every pair of prescription glasses bought on any of the SmartBuyGlasses websites.[8] [9][10]

SmartBuyGlasses is currently involved in a legal dispute with Maui Jim Inc. concerning disagreements over intellectual property.[11][12][13] Maui Jim on October 17, 2016 filed a lawsuit for violation of trademark, copyright, and unfair competition laws, claiming that SmartBuyGlasses entities, were selling counterfeit and non-genuine Maui Jim-branded sunglasses.[13] In response, SmartBuyGlasses counter sued Maui Jim in 2018, asserting that Maui Jim case was only defaming them, and is violation of Sherman Anti-Trust Act and Article 101 of the European Union Treaty. To them, the case was also against the contract law for unjust enrichment and practicing of trade disparagement.[14]

External links[edit]


  1. 1.0 1.1 Feed Dynamix GmbH. (2017-08-01). "Case Study SmartBuyGlasses" (PDF). Feed (in Deutsch). Retrieved 2019-04-15.
  2. Glowik, Mario; Bruhs, Sarah Maria (2014-06-05). Business-to-Business: A Global Network Perspective. Routledge. p. 6. ISBN 9781317807742. Retrieved 2019-03-21. Search this book on
  3. The 360 mag (2018-03-31). "SmartDate Glasses". The 360 Magazine. Retrieved 2019-04-15.
  4. 4.0 4.1 B&T Magazine (2015-06-11). "SmartBuyGlasses Wins At The Westpac Australia-China Business Awards". B&T. Retrieved 2019-03-21.
  5. "SmartBuyGlasses Review and FAQ -Top Eyewear Brands at Bottom Prices". Online Glasses Review. Retrieved 2019-03-22.
  6. "SmartBuyGlasses Donates $2 Million in Eyewear to the Developing World". EyewireNews. Retrieved 2019-03-22.
  7. Emily, McCormick (2016-04-12). "Online retailer partners with charity for Million Miracles appeal". Optometry Today. Retrieved 2019-02-14.
  8. Cathy. "SmartBuyGlasses Partners With SightSavers Million Miracles | Optical Vision Resources". Retrieved 2019-04-09.
  9. May, Melanie (2016-04-19). "More corporate partnerships for April 2016". UK Fundraising. Retrieved 2019-02-14.
  10. Presssat (2016-04-12). "SmartBuyGlasses partners with Sightsavers to contribute towards Million Miracles appeal". Retrieved 2019-04-15.
  11. "Maui Jim, Inc. v. Smartbuy Guru Enters, No. 1:16 C 9788 | Casetext". Retrieved 2019-04-09.
  12. Maui Jim, Inc. (2017-01-23). "Maui Jim Files Federal Trademark And Copyright Infringement Lawsuit Against". Cision PR Newswire. Retrieved 2019-02-14.
  13. 13.0 13.1 Judge, JEFFREY T. GILBERT, Magistrate. "MAUI JIM, INC. v. SmartBU | No. 16 C 9788. | 20180223860 |". Leagle. Retrieved 2019-04-09.
  14. SmartBuyGlasses. "SmartBuyGlasses counter sues Maui Jim in US litigation". PRLog. Retrieved 2019-04-15.

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