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Sports Industry of India Inc.

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SII Inc.
FounderRichard Whelan

Sports Industry of India Inc. is an organisation consisting of many different intellectual properties such as Elite Sports India and EUSAI. It operates one of the largest networks of sports organizations in India. The company works to commercialises University Sports, High School Sports and Pro Sports in India.


In 2009, the concept of Professional Football within India was brought to fruition with an initial investment of $25K. The concept was to develop a league with Indian athletes whom were already familiar with contact sports such as Rugby and Kabaddi. The organisation was founded on the idea of providing training and making opportunities available for amateur athletes at all levels, from Grass roots to Pro Level. The main goal is to raise the standard of existing sportsmen participating in university-level sports as well as build a sustainable program for the development of university sports and university infrastructure in India.

Notable investors include Former NFL quarterback Kurt Warner, Pro Football Hall of Fame and Super Bowl - winning coach Mike Ditka, NBA's first Indian-born athlete Satnam Singh. Other notable investors include U.S. actor and entertainment producer Mark Wahlberg.


SII Inc. has procured a variety of sports-related media and intellectual property assets.

Elite Sports India[edit]

Elite Sports India operates one of the largest network of sports organisations in India. It owns and operates a portfolio of sports industry businesses in India at both the professional and collegiate level. A wide range of sports-related media and intellectual property asset are procured under ESI. It will become a governing body to several prime sport conglomerates currently existing in India. ESI competes in the multi-billion dollar sports business industry in India by developing and commercialising some of the most valuable sport and entertainment properties in America.

Elite Football League of India[edit]

The Elite Football League of India was founded in mid-2011 and publicly announced on August 5, 2011. The aim of the league is to introduce American football to the Indian market and its large consumer base. The first EFLI Coaches & Players Training Program was held at the Balewadi Sports Complex in Pune on November 10, 2011 headed by NFL Superstar Doug Plank.

In the summer of 2012, the first EFLI season was played. It was filmed by Emmy Award winning Football Director Sandy Grossman and was aired on the largest Sports Network in South East Asia Ten Sports-8, which had 160 million viewers. The EFLI fight song was written by 3-time Grammy winner Adonis.

Elite Football League of India - University[edit]

In 2014, the EFLI proudly announced the addition of Tackle Football on the calendar of Association of Indian Universities, for the first time in history. AIU is the governing body for all sports in all Colleges and Universities in India. One of the main goals of the EFLI-U is to unite Universities with the EFLI pro team in their city. This close relationship will encourage athletes to transition to the Pro Team. For those who do not make the transition, a solid team loyalty will be established.

Universal Basketball Alliance - University[edit]

In 2014, Mr. Richard Whelan and Prof. D.S. Chauhan signed an exclusive and historic agreement to revolutionize Indian University College Basketball. The Indian University Basketball Tournament is among one of the largest tournaments in the world. The Tournament featured over 200 Universities from all over India that compete for the championship. Similar to the NCAA, March Madness, the tournament was televised in 2015 for the first time in history on Ten Sports. The event was attended by NBA legend Cedric Ceballos and Bollywood stars.

In 2016, the Tournament was streamed live for the first time in history via TV Asia on and was also telecast on cable TV in America.

Elite University Sports Alliance of India[edit]

EUSAI is the founder of collegiate sports entity in India focused on commercialization of sports such as basketball and eSports. Elite Sports India, Inc. has implemented a new athletic association (EUSAI) to coincide with India’s existing Association of Indian Universities (AIU) which has been in existence since 1924. Elite Sports India Inc., owns 49% stock in EUSAI.

Elite eSports of India - University[edit]

The Company established the first sanctioned university eSports tournament, through its established business relationships with the All India University (AIU) sports program athletic directors. The Company has the exclusive rights to university eSports tournaments, through its partnership with the AIU sports program. Kurt Melcher of Robert Morris University, the pioneer in college eSports, is heading up this endeavour along with Michael Udall, an eSports Champion.

Past Tournaments on Television[edit]

ESI has televised four successful seasons of All India University basketball tournament on Ten Sports in India, TV Asia in America, Kalinga TV, DD Networks and Social Media. The company has organized four seasons of All India Inter Zonal American Football tournament and also has televised University Kabaddi and live streamed it on social media, which reached to approximately 3, 00,000 people in just 3 days.

See Also[edit]


[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12]


  1. Kaplan, Daniel (Jan 25, 2012). "Kurt Warner, Mark Wahlberg investing in Indian football league". The Business Journals. Retrieved August 19, 2020.
  2. "Elite Football League of India staging Jaipur Cup". AFI Review. Jan 1, 2018. Retrieved August 19, 2020.
  3. "The NBA's 1st Indian-born athlete selected in the draft by Mark Cuban's Dallas Mavericks, SATNAM SINGH, Joins T he UBAU and EUSAI to Promote Basketball throughout the Indian subcontinent" (Press release). EFLI. Archived from the original on Jul 3, 2020. Retrieved 2020-08-19. Unknown parameter |url-status= ignored (help)
  4. Lobdell, Joshua (August 4, 2011). "American Football in India?". Inquisitr. Retrieved August 19, 2020.
  5. Smith, Michael (August 3, 2011). "American football is coming to India". NBC Sports. Retrieved August 19, 2020.
  6. Karunakar, Virendra (Dec 17, 2013). "The Elite Football League Of India (EFLI) and its debut season". Sports Keeda. Retrieved August 19, 2020.
  7. Shankar, Vishnu (May 3, 2015). "GNDU Wins 1st All-India Inter-University American Football Championship". AFI Review. Retrieved August 19, 2020.
  8. "UBA India reveals plans for Season Two of the Pro basketball league". Sports Keeda. Jun 27, 2016. Retrieved August 19, 2020.
  10. "All India Inter University Fencing Championship commences". Daily Excelsior. Dec 30, 2019. Retrieved August 19, 2020.
  11. R, Gopalakrishnan (February 28, 2016). "HOSTS MUMBAI UNI CROWNED CHAMPS OF UBAU ALL INDIA INTER-ZONAL UNIVERSITY BASKETBALL CHAMPIONSHIP FOR MEN 2016". Eklavyas. Retrieved August 19, 2020.
  12. Ahmed, Wasif (April 12, 2019). "The Sports Industry of India Inc.- The company revolutionizing university sports in India". Chaseyoursport. Retrieved August 19, 2020.

External links[edit]

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