Stop Hate For Profit
The #StopHateForProfit campaign is an initiative launched by several advocacy groups, including the NAACP, Color of Change, Common Sense Media, the Mozilla Foundation, and the Anti-Defamation League. It targets Facebook and its founder Mark Zuckerberg for refusing to take down hate speech on the platform. In a live interview on MSNBC's Morning Joe, NAACP President and CEO Derrick Johnson called Facebook "one of the biggest threats to democracy". It was later revealed that The Duke and Duchess of Sussex, Prince Harry and Meghan Markle were working with the NAACP in this campaign. President Johnson praised the couple for embodying “the kind of leadership that meets the moment." He added, "The NAACP deeply value your unwavering support to Stop Hate For Profit."
In an interview with Forbes, Derrick Johnson said, "The flagrant disregard Facebook has shown in putting a stop to the hateful lies and dangerous propaganda on its platform exemplifies a lack of concern for the greater public and nullifies any notion of corporate social responsibility coming from its leadership. Any brand that claims to have the best interest of its consumers in mind should undoubtedly join the #StopHateForProfit campaign. Facebook is ultimately damaging its credibility with the American public, and any company that wants to avoid doing the same should send a message that we will no longer accept disinformation during this critical time."
In response to these efforts, on July 3, 2020, CNBC reported that "Facebook Chief Executive Mark Zuckerberg has agreed to meet with the organizers of the boycott, a spokeswoman said late Tuesday." By July 3, over 750 advertisers joined the boycott.
On July 7, 2020, Members of the Stop Hate For Profit coalition met with Facebook CEO Mark Zuckerberg. CNN first reported that the meeting "didn't go well" . Derrick Johnson added, in an interview with The New York Times, that “Over the two years that the N.A.A.C.P. has been in conversation with Facebook, we’ve watched the dialogue blossom into nothingness,” Mr. Johnson said. “They lack this cultural sensitivity to understand that their platform is actually being used to cause harm, or they understand the harm that the platform is causing and they have chosen to take the profit as opposed to protecting the people.” 
List of Companies That Have Joined the Facebook Boycott
- The North Face
- Lululemon Athletica
- LEGO 
- Dunkin Donuts 
- Best Buy 
- Adidas 
- Clorox 
- Walgreens 
- InterContinental Hotels Group
- Bank of Montreal
- Toronto-Dominion Bank
- Manskar, Noah. "NAACP chief calls Facebook 'one of the biggest threats to democracy'". The New York Post. The New York Post. Retrieved 1 July 2020.
- Perry, Simon. "Meghan Markle & Prince Harry 'Working' with Civil Rights Groups to Support Facebook Boycott: Source". PEOPLE.com. PEOPLE.com. Retrieved 1 July 2020.
- Johnson, President Derrick. "Tweet". Twitter. Twitter. Retrieved 1 July 2020.
- "Facebook Ad Boycott Campaign 'Stop Hate For Profit' Gathers Momentum And Scale: Inside The Movement For Change". Forbes. Forbes. Retrieved 1 July 2020.
- The Associated Press. "More Than 500 Companies Join Facebook Ad Boycott 'Stop Hate For Profit'". CBS. CBS. Retrieved 3 July 2020.
- "Facebook frustrates advertisers as boycott over hate speech kicks off". CNBC. CNBC. Retrieved 1 July 2020.
- Telford, Taylor. "Facebook is working to persuade advertisers to abandon their boycott. So far, they aren't impressed". The Washington Post. Retrieved 3 July 2020.
- "Facebook ad boycott organizers met with Zuckerberg. It didn't go well". CNN. CNN. Retrieved 8 July 2020.
- "Facebook Fails to Appease Organizers of Ad Boycott". New York Times. Retrieved 8 July 2020.
- "Facebook and Twitter stocks dive as Unilever halts advertising". CNN. Retrieved 1 July 2020.
- "Patagonia joins growing list of companies boycotting Facebook ads". CNBC. Retrieved 1 July 2020.
- "North Face Becomes First Big Brand To Join Facebook Boycott". Forbes. Retrieved 1 July 2020.
- "The Brands Pulling Ads From Facebook Over Hate Speech". New York Times. Retrieved 1 July 2020.
- "PlayStation suspends Facebook advertising". GamesIndustry.biz. Retrieved 2 July 2020.
- "Facebook Responds As LEGO, Dunkin Donuts Join Over 500 Companies In Growing Boycott". Forbes. Retrieved 3 July 2020.
- Wakefield, Jane (30 June 2020). "Facebook: Aviva and Intercontinental Hotels Group pause ads". BBC News. Retrieved 17 July 2020. Unknown parameter
- Graham, Megan (27 June 2020). "Diageo will pause ad spend on major social media platforms". CNBC. Retrieved 14 July 2020. Unknown parameter
- "Canada's 5 big banks join anti-hate advertising boycott of Facebook". CBC News. The Canadian Press. 1 July 2020. Retrieved 14 July 2020. Unknown parameter
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