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From EverybodyWiki Bios & Wiki
Storefront logo.png
IndustryPop-up retail
Founded 📆San Francisco (2012)
Founders 👔Erik Eliason and Tristan Pollock
Headquarters 🏙️,
New York City
Area served 🗺️
London, Paris, New York City, Amsterdam, San Francisco, Los Angeles, and Hong Kong
ServicesShort-term and pop-up retail rentals
Number of employees
🌐 WebsiteOfficial website
📇 Address
📞 telephone

Storefront is a sharing-economy company that provides short-term retail spaces for rent to companies through an online platform, used specifically as pop-up retail locations.[1]


Storefront is an online marketplace for pop-up retail space. The company was originally founded in the fall of 2012 by CEO Erik Eliason and COO Tristan Pollock, through the AngelPad start-up accelerator. The firm opened its first pop-up retail space in December 2012. Over its first six months Storefront helped to open one hundred pop-ups, and included around three million square feet of retail space by June 2013. Storefront received $1.6 million in funding in 2013 and included spaces in both San Francisco and New York City, with initial New York listings in Queens, Manhattan, and Brooklyn.[2][3][4][5]

Storefront merged in 2016 with Popup Immo, a European online retail marketplace for short-term retail space. Popup Immo was created by two French founders working on Wall Street, Mohamed Haouache and Adrien Kerbrat. Storefront was a part of Techstars NYC landing zone program in 2016. The new combined organization took the name Storefront. Headquartered in New York City, the current company has offices in London, Paris, Amsterdam and Hong Kong and features spaces from three continents.


Storefront's listings largely represent short-term rentals in temporary vacancies within shopping complexes and other commercial establishments.[6] Rentals often average from three to four weeks, providing a temporary brick and mortar space in the San Francisco/Oakland, or New York City area;[2] i[7] Rentals can also be shorter than a week:.[8]

Professor David Bell of the Wharton School of Business stated of Storefront that, "It’s like Airbnb, eBay and Uber rolled into one ... Storefront matches excess capacity with the demand for capacity in an efficient and scalable way."[8] The locations also include spaces in the New York City subway system.[9] These spaces are offered through a partnership between the New York Metropolitan Transportation Authority and Storefront. The director of leasing and operations for the authority stated that, "Our partnership with Storefront reflects the MTA's commitment to pushing the bounds of vibrancy in the subway."[10][11]

Storefront's client base includes both ecommerce companies looking for temporary physical sales locations as well as offline firms like National Geographic, restaurants, and companies test-releasing future products. In April 2014 Storefront exceeded the one thousand openings mark, facilitating $30 million in sales.[1][12][13]


  1. 1.0 1.1 Joan Voight (June 26, 2013). "Storefront, a Pop-up Matchmaker, Expands to New York Helps retail brands find short-term space". Adweek. Retrieved April 9, 2014.
  2. 2.0 2.1 Em Maier (July 2, 2013). "Storefront: The Airbnb of Retail". Inc. Magazine. Retrieved April 9, 2013.
  3. Melissa O'Young (July 8, 2013). "COLLABORATIVE PIONEER: INSIDE INTERVIEW WITH ERIK ELIASON AT STOREFRONT". Retrieved April 9, 2014.
  4. Adrianne Pasquarelli (June 26, 2013). "Real Estate". Crains New York. Retrieved April 9, 2014.
  5. Colleen Taylor. "Storefront Gets $1.6M To Grow Its 'Pop-Up Shop' Marketplace For Short-Term Commercial Rentals". TechCrunch. Retrieved April 9, 2014.
  6. Sharon Edelson (June 25, 2013). "Storefront Secures $1.6M in Funding". WWD. Retrieved April 9, 2014.
  7. Michael Coren (April 26, 2013). "Making Renting A Store As Easy As Booking A Hotel Room". Fast Company. Retrieved April 9, 2014.
  8. 8.0 8.1 Joshua Stein (December 22, 2013). "No Space Too Small, No Lease Too Short". New York Times. Retrieved April 9, 2014.
  9. Chris Pomorski (December 10, 2013). "(More) Commuter Consumerism: MTA Partners with Storefront on Subway Pop-Up Shopping". New York Observer. Retrieved April 9, 2014.
  10. Brittany Dee (December 12, 2013). "Emerging Designers to Open Pop-Up Stores in New York City Subway Stations". Fashion Times. Retrieved April 9, 2014.
  11. Sharon Edelson (December 11, 2013). "Pop-Up Stores Coming to New York City Subways". WWD. Retrieved April 9, 2014.
  12. Esther Hahn (April 7, 2014). "Storefront Makes the Pop Up Possible for Ecommerce Brands". Racked. Retrieved April 9, 2014.
  13. Rebecca Grant (June 26, 2013). "Storefront closes $1.6M to fill unused retail space with pop-up shops". Venture Beat. Retrieved April 9, 2014.

External links[edit]

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